Call Today For Your Free Estimate On Your System Replacement! 1st Choice Cooling & Heating, Inc is a family owned and operated Company that opened its doors in October of 1999. Owners, Bruce and his wife Gail Hering take pride in doing quality work and going the extra mile to assure satisfied customers. Bruce, with over 35 years of Air Conditioning experience, handles first hand all field operations from New Construction to Service Calls. Gail manages the office, scheduling maintenance appointments to billing. 1st Choice Cooling & Heating specializes in all areas of Air Conditioning from maintenance contracts, service calls to complete system replacements. We are licensed and insured and ready to serve you in Sarasota and Charlotte counties. Our customers are from North Port, Englewood, El Jobean, Port Charlotte, Venice, Nokomis, Osprey, and surrounding area. We are an FPL Participating Independent Contractor and we are certified for duct system repair, as well as members of MACCA (Manasota Air Conditioning Contractors Association). We are your basic Mom & Pop Company that does quality work for quality people.