About Vase opened in 2000 by celebrated floral and landscape designer Phil Cato. Phil's design artistry, personal warmth and sense of humor made him a fan with his clients and About Vase became known as the go-to flower shop in Little Rock, Arkansas for innovative floral design. In January of 2012 the shop was purchased by Richard Estelita and received a complete makeover. In addition to a re-do of the physical space, About Vase re-opened with expanded goods and services. The shop still features distinctive floral design and event coordination, but now has 2,400 square feet of retail space featuring plants and orchids; new, vintage and antique home accessories and gifts.