Preparing your products for launch in an ecommerce marketplace can be as harrowing as sending your kids to school for the first time. In the days of the Coronavirus, both of these experiences ring even truer. Put simply, you won’t ever stop worrying. And you shouldn’t! You can, however, worry less. Start by avoiding these four pitfalls of product listings, and your launch to the marketplace will suddenly feel a LOT easier!
https://www.amberengine.com/blog-content/avoid-these-four-pitfalls-of-product-listings
AMBERENGINE.COM
Avoid These Pitfalls of Product Listings — Amber Engine
Listing products on new marketplaces isn’t enough to see your business grow. It’s important to think strategically about which marketplaces you load your products to in the first place. Here’s how!
https://www.amberengine.com/blog-content/how-to-choose-the-best-marketplace-for-your-products
AMBERENGINE.COM
How to Choose the Best Marketplace for Your Products — Amber Engine
With governors reopening states and the president encouraging the reopening of many parts of America, many business owners, especially in home furnishings, have some challenging decisions to make in the days ahead.
We've created a guide to help you not only make but also execute your reopening decisions. Check it out in our most recent blog post: The Bounce Back
https://www.amberengine.com/blog-content/the-bounce-back?utm_source=facebook&utm_medium=social&utm_campaign=pandemic-playbook-16_the-bounce-back_facebook-post
AMBERENGINE.COM
The Bounce Back — Amber Engine
With sales and cashflow restricted one of the first places many furniture companies may look to reduce financial tension is to payroll, but that may not be the only solution to the problem.
We've created a list of places you can go look to ease up cash flow problems in our most recent blog post: Forging Ahead in Financially Trying Times
https://www.amberengine.com/blog-content/forging-ahead-in-financially-trying-times?utm_source=facebook&utm_medium=social&utm_campaign=pandemic-playbook-15_forging-ahead-in-financially-trying-times_facebook-post
AMBERENGINE.COM
Forging Ahead in Financially Trying Times — Amber Engine
Social media is a powerful sales channel for your furniture business, but the art of social selling varies greatly from the offer and close of traditional retail.
In order to capture sales and grow your audience with social media, without turning people off, you need to follow a special posting cadence and style. In addition, setting up your profiles in a way that positions you for success will go a long way toward realizing your sales goals. Have a look at our step by step guide in our most recent blog post: Social Selling for Furniture Companies
https://www.amberengine.com/blog-content/social-selling-for-furniture-companies?utm_source=facebook&utm_medium=social&utm_campaign=pandemic-playbook-14_social-selling-for-furniture-companies_facebook-post
AMBERENGINE.COM
Social Selling for Furniture Companies — Amber Engine
With ecommerce sales up by 49% in the month of April, everyone is thinking about how to get their products online (Forbes 2020). And considering that analysts are predicting lasting increases due to Covid-19, now is the time to jumpstart your online sales strategy if you haven't already (Forbes 2020).
Inevitably, any brand that seeks to grow its ecommerce presence has a lot of decisions to make, and technology considerations can't be ignored. Well, let us ease that part of the process for you with our most recent blog post: Choosing an Ecomm Platform for Furniture
https://www.amberengine.com/blog-content/choosing-an-ecomm-platform-for-furniture?utm_source=facebook&utm_medium=social&utm_campaign=pandemic-playbook-13_choosing-an-ecomm-platform_facebook-post
AMBERENGINE.COM
Choosing an Ecomm Platform for Furniture — Amber Engine
All consumers want a quick, easy, and informed path to purchase. And today, delivering that is harder than ever as consumer expectations have skyrocketed. This is a universal truth that you can use to your advantage; otherwise, your negligence will result in these three major consequences of poorly-managed product data.
https://www.amberengine.com/blog-content/what-poorly-managed-product-data-is-doing-to-your-users-buying-experience
AMBERENGINE.COM
What Poorly-Managed Product Data Is Doing to Your Users' Buying Experience — Amber Engine
As your business grows, product data becomes impossible to manage. This is a nightmare leading up to Black Friday. Discrepancies multiplied exponentially with each new department sticking their hands in the data, and now you’re coming up to the biggest shopping day of the year with a disaster on your hands.
Here’s how NOT using a PIM costs you opportunity, time, money, and efficiency over Black Friday and every other day of the year.
https://www.amberengine.com/blog-content/the-cost-of-not-using-a-pim-this-black-friday
AMBERENGINE.COM
The Cost of NOT Using a PIM This Black Friday — Amber Engine
How you handle launching a new product can make or break its ultimate success. Whether you’re a startup or an established national brand, you want to handle each product launch like it’s the most important campaign you’ve ever executed. Social media content is key to your success, as it offers one of the most versatile, cost-effective, and far-reaching methods for spreading awareness and gathering customer feedback.
https://www.amberengine.com/blog-content/test-market-new-product-social-media
AMBERENGINE.COM
How to Test Market a New Product on Social Media — Amber Engine
Ecommerce is booming in a big way, and major changes are here to stay. There’s no time for clunky systems that slow you down. Managing all your product data is time-consuming, but a PIM is designed to save you time in these 4 fundamental ways.
https://www.amberengine.com/blog-content/4-ways-a-pim-will-save-you-time
AMBERENGINE.COM
4 Ways A PIM Will Save You Time — Amber Engine
Ecommerce has transformed the way we shop — and live — in its short 25-year lifespan, and the current pandemic has only catapulted online shopping’s impact to new heights. From buyer preferences to new technology, what will shape the future of ecommerce, and what should you expect in 2021 and beyond?
www.amberengine.com/blog-content/the-future-of-ecommerce
AMBERENGINE.COM
The Future of Ecommerce — Amber Engine
Over time, and especially as you add more products and selling channels and your business grows, product data will become near impossible to manage. Discrepancies will multiply exponentially with each new selling channel and with each new department sticking their hands in the data, and your operations and brand will suffer as workflows slow and your conversion rates drop.
https://www.amberengine.com/blog-content/the-cost-of-not-using-a-pim
AMBERENGINE.COM
The Cost of NOT Using a PIM — Amber Engine
The 2020 holiday shopping season will be different, but does that mean less profitable? See why we think it could be just as good for your business!
https://www.amberengine.com/blog-content/prepare-digital-store-holidays
AMBERENGINE.COM
Prepare Your Digital Store for the Holidays — Amber Engine
There are a lot of marketplaces you can sell your products on. But decisions like this one have to be made strategically.
We believe that this cost-benefit analysis comes down to three key factors: your brand’s footprint, your available time, and your product data. Read the full article to see how you can put a value on each!
https://www.amberengine.com/blog-content/the-cost-benefit-analysis-of-selling-on-multiple-marketplaces
AMBERENGINE.COM
The Cost-Benefit Analysis of Selling on Multiple Marketplaces — Amber Engine
Today, delivering the best customer service means making yourself available on multiple ecommerce channels. And if yours is a physical product, then delivery is a fundamental factor that will mean the success or failure of your brand.
This post takes you through what a well-planned and carefully-executed delivery strategy looks like. Learn how to ensure your delivery practices are as effective as they can be!
https://www.amberengine.com/blog-content/the-definitive-guide-on-ecommerce-shipping
AMBERENGINE.COM
The Definitive Guide on Ecommerce Shipping — Amber Engine
“Your organization needs to run like a finely-tuned machine,” they say.
Do they say how? No.
At least…not usually. Today, we’re going to change that.
To hold things properly together, organizations use Product Information Management (or PIM) solutions. A PIM is your company’s engine block, in other words. Read our recent article to see how...
https://www.amberengine.com/blog-content/what-is-a-product-information-management-software-and-what-isnt-it
AMBERENGINE.COM
What Is a Product Information Management Software? And What ISN'T It? — Amber Engine
Ecommerce represents almost $2 trillion in worldwide sales each year (accounting for about a sixth of total sales in the U.S. alone). The ground is constantly moving, too, meaning there’s always opportunity for new brands to break in.
Any company looking to sell online therefore has to ask: are the newest trends in online sales temporary or here to stay?
Read our new article to find out!
https://www.amberengine.com/blog-content/trends-in-online-sales-temporary-or-here-to-stay
AMBERENGINE.COM
Trends in Online Sales: Temporary, or Here to Stay? — Amber Engine
The main benefit of D2C (brands and manufacturers that sell products directly to consumers online) for buyers is pretty clear: by buying directly from a manufacturer, prices are lower since the middleman (the retailer) doesn’t need to make a cut.
There are even more benefits for brands selling through the D2C model. Of course, to get those juicy advantages, D2C brands need to start with enough knowledge of today’s consumer that those first sales trickle in.
PSA: the consumer expectation has changed, and you probably don't know what they want from you now.
Keep reading to learn what trends in consumer expectations have redefined success for D2C brands!
https://medium.com/amberengine/trends-in-consumer-expectations-6b11a59d9a7f
MEDIUM.COM
Trends in consumer expectations
Handling returns requires an artful balance between the customer experience and the needs and requirements of the business. And in the face of more ecommerce sales than ever, these returns are not just more complex, but more frequent.
Returns from online sales, are even more expensive for sellers than in-person returns. And this point is an important one for the future of retail.
So, what’s a brand to do? We believe that understanding the “why” behind returns is the lynchpin to do something about it. Keep reading to see the most common reasons for customer returns, along with what you can do to prevent as many returns as possible!
ThinkMobiles Ukraine
https://thinkmobiles.com/posts/552/
THINKMOBILES.COM
Most Common Causes for Customer Returns from Online Orders
How ready is your business for the holiday season? You’ve been around the block already. You know how much to expect in sales and how to fulfill the demand. Right?
And yet, are you ready for this holiday season?
With ecommerce a “must” for brands this year, getting ready for the holidays this time around requires a hard look at your online sales strategy. Read to find out how to set yourself up for more sales this year!
Digital Doughnut
https://www.digitaldoughnut.com/articles/2020/november-2020/5-ecommerce-marketing-tips-for-more-sales
DIGITALDOUGHNUT.COM
digitaldoughnut.com
We’re starting the conversation at PIM integrations with ecommerce because that’s what every seller and brand is thinking about these days. In the ecosystem of software that your company requires (from your ERP to your CRM to your PLM to your PIM), some integrations make more sense than others.
Here are the top 5 challenges of PIM integrations with ecommerce platforms.
https://www.amberengine.com/blog-content/5-main-challenges-of-pim-integration-with-ecommerce-platforms
AMBERENGINE.COM
5 Main Challenges of PIM Integration with eCommerce platforms — Amber Engine
More than ever, people are taking to the internet for their purchases. You’ve seen the writing on the wall, and have been building whole new ecommerce strategies around it.
Whether you were already selling online or not, this time you're looking into a playing field of holiday shopping that's more competitive than ever.
To stand out, you need to know when and how to position your ecommerce strategy. We have answers here—dig in!
Mageplaza
https://www.mageplaza.com/blog/position-ecommerce-strategy-for-holidays.html
MAGEPLAZA.COM
How and When to Position Your Ecommerce Strategy for the Holidays
