Geoanalytics and the right campaign can bring response rates as high as 28%. READ MORE: https://www.alitho.com/blog/turning-past-in-store-foot-traffic-into-future-sales-and-engagement/
#americanlitho #amerilytics #geoanalytics
Celebrate a job well done and enjoy the company of family and friends on this Labor Day!
When you retarget interested prospects, you save money and convert sales at higher rates than with high-funnel campaigns.
Format matters in your direct mail campaign!
Each month, American Litho is highlighting one of our custom format designs as an idea generator and an example of what we can create for your brand.
Get your free customized samples here: https://www.alitho.com/capabilities-printing-services/format-of-the-month/
#americanlitho #formatdesign #directmail
High-speed inkjet production calls for high-speed finishing systems that accelerate your data-driven projects. Discover how we do it in this new case study featuring HP digital technology and finishing equipment from MBO America.
Read More: https://www.alitho.com/blog/american-litho-invests-in-two-high-speed-mbo-roll-to-roll-finishing-lines/
#americanlitho #powerofprint #amerilytics #digitalprinting #digitalmarketing
Each month, American Litho is highlighting one of our custom format designs to give you a better idea of what we can create for your brand. Our goal is to share the nearly endless possibilities we offer for your next direct mail, catalog, or packaging project.
Check out this month’s feature and if you like what you see, there’s good news. We are offering up to 4 free customized samples every month!
This month's featured format: 4-Page with Pull Tab Door and Card. This design features an interactive pull tab that reveals a miracle card with your offer; the thickness of this format has led to response rates as much as 40% higher than typical postcards.
Visit our Format of the Month page to read more and to order your free samples, today! Read More: https://www.alitho.com/capabilities-printing-services/format-of-the-month/
Check out this month’s featured format of the month. If think this format may be a good fit for your next self-mailer project, there’s good news - we are offering (up to 4) free customized samples every month! READ MORE: https://www.alitho.com/capabilities-printing-services/format-of-the-month/
A major milestone for our printing partners. HP hits 500 billion pages printed worldwide. READ MORE: https://www.alitho.com/blog/thankful-to-be-a-major-part-of-hps-success/
American Litho is VERY proud and extremely honored to have been voted one of the 5 best mid-sized companies in Chicagoland for the third year in a row by the Chicago Tribune's Top Work Places of 2020. In 2020, we have devoted more energy and focus than ever to the health, safety and advancement of our team members. Team growth at American Litho in 2020 has meant cross-training, adopting new technology, opportunities for growth within the organization and a continued commitment to our open door communication policy, so all employees can be heard.
Thank you to the Chicago Tribune! #TopWorkplaces2020
READ MORE about the many ways we've differentiated ourselves through innovation in 2020 on our blog: https://www.alitho.com/blog/
FORMAT OF THE MONTH: Revitalize your direct mail campaigns with WOW factor formatting from American Litho! When you have only seconds to grab your customers attention, you need a format that stands out. READ MORE: https://www.alitho.com/capabilities-printing-services/format-of-the-month/
Reach your customers in their inbox and mailbox with Direct Mail
Smart brands have known for some time that by leveraging both digital and print channels with a comprehensive marketing plan, they can reach wider audiences, incite more action, and grow their customer bases faster.
It makes sense for brands to take advantage of the efficiencies and reach of digital channels. It also makes even more sense to marry digital with the deeper impact, higher response rates, and the memorable appeal of print. But doing it right can be both time consuming and costly if you’re new to the game. At American Litho, we’ve been pairing print with digital for years.
Read more about why you want to maximize your marketing dollar across all channels and how we can help. READ MORE: https://www.alitho.com/blog/how-to-build-sales-and-loyalty-by-working-all-the-channels/
Why the human dimension is so important
Decades of change and consolidation have created larger and larger health care networks, often leaving patients feeling lost in systems that don’t seem to provide the same sense of personalized care they once received. Experiences with health insurers, while beyond the direct control of medical providers, may nevertheless add to the patient’s feeling that he or she is “just a number,” not an individual.
Our goal is to help you turn this trend around with creative, highly personalized messages that emphasize the human dimension of health care. It all begins with an understanding of neuromarketing, the science of how individuals respond to marketing messages.
READ MORE: About American Litho's powerful advantage in reaching patients
https://www.alitho.com/blog/healthcare-building-trust-and-loyalty-with-a-human-touch/
We're ecstatic to share a highlight from 2020, as we settle into a new year, one filled with exciting opportunities - we've been recognized by Printing Impressions Magazine as one of the nation's leading print providers. A prestigious annual ranking of 350 of the nation's largest, most powerful organizations, our team's passion for the power of print has placed us in the Top 40. Let us help bring our award-winning service to your next campaign.
https://www.alitho.com/blog/alitho-ranks-in-top-40-by-printing-impression-for-2020/
In 2021, we are adding new product lines, print + digital trigger marketing capabilities and firepower!
It is often said that if we fail to adapt, we fail to move forward.
At American Litho, we are known for our ability to tailor our capabilities to meet the needs of our customers, and in 2020 we found ourselves adapting more than ever.
As we reflect on the past year and plan for the future, we want to thank you, our customer, for your loyalty, kindness and for adapting right along with us. We appreciate the opportunity to further propel your campaigns to greatness, and look forward to continuing to grow with you in this new year.
We've been working full speed ahead on new ways to help you grow.
It’s with great excitement that we share a preview of what is to come in 2021 with expansion into new verticals and cutting edge production capabilities.
These new major additions include:
• Healthcare Direct, loyalty-building and new patient acquisition through print + digital tactics and proven strategies specific to healthcare
• AmeriCard, the all new addition of our gift card services team and product line
We are also proud to share another positive from the past year: the success of Amerilytics that has, since development, helped reach customers in more accurate, effective ways than ever before. Utilizing data-driven strategy perfectly paired with advanced technologies that can identify and engage your ideal customer. This addition has actualized a significant lift in response rates, as well as a reduction in customer acquisition costs. When paired with the power of print, our campaigns reach hundreds of thousands to millions of new, strategically-targeted customers across all channels. More success stories from Amerilytics coming very soon.
Investing in our equipment to further propel the powerful combination of print and digital services is vital to providing a standout product every time. This past week, we (virtually) welcomed HP into our facilities to record a tour highlighting the T240, T250 and HP12000 digital presses, recognizing us as a leader for the successes of pairing the high-speed digital platform and Amerilytics tactics and tools with print to significantly increase response and build brand loyalty in the meantime.
Moving forward is exactly what is needed now, and American Litho is as prepared as ever. We are digital ready, complete with virtual press checks. We are secure, from data handoff to delivery, a significant advantage operating all under one roof.
With new services and capabilities on the horizon, along with standout success of recently-added proprietary technologies, we’re as optimistic as ever that the future is bright.
Mike Fontana, President
American Litho
We are incredibly honored to share that the team at American Litho has been recognized with three "2020 Graphics Excellence" awards by the (tag) Great Lakes Graphics Association for our work in the categories of: Booklets/Brochure Series, Specialty Inks and Coatings and Promotional Campaigns.
We commit to delivering our award-winning service with every job through innovative format designs, exceptional color consistency and dynamic, thoughtful engagement with elements such as fragrance or textures at every touch point.
Ask us how we can prime the mailbox for your brand and increase response across all marketing channels through Amerilytics tools and tactics on your next campaign.
