We're not the biggest in the business. And we haven't been around the longest. But we work hard to make sure that our customers always get low prices on quality products. Founded in 1981, American Sewing Machine Co. Inc, has over 25 years experience in sales and service of sewing machines, embroidery machines, and vacuum cleaners. Combine that experience with a little 21st century technology and you have Sewforless.com, your online source for sewing and embroidery. Located in beautiful historical Saint Charles, Missouri, ASM, Inc, has been delivering it's trademark service and low prices to it's local customers since day one. It's that same great service that has kept customers coming back time after time, even after some move hundreds of miles away. Two years in the planning, Sewforless.com was officially opened on August 24th, 2000. Forever changing the way that sewers and embroiderers shop online, it's no longer enough to have low prices, educated shoppers expect great service before and after the sale.