How can your school can help break down barriers for first-generation college students?
APERTURECM.COM
How Community Colleges Help First-Generation Students Succeed
It's important for community colleges to reach prospective students, but it's equally as important to win over the "decision-makers"--their parents! Read our blog to learn more.
APERTURECM.COM
Marketing to Parents of Prospective Students - Aperture Content Marketing
"Community colleges have long sought older students, but by going high-tech, finding those students might be significantly easier."
How is your community college reaching out to non-traditional students?
ABC7.COM
Colleges encouraging older students to enroll as declining birth rates cause pool of applicants to dwindle
"The bottom line – when we invest in community colleges, we all benefit from the economic return in our communities."
How is your college handling budget cuts in the pandemic?
CPBJ.COM
Community colleges change lives, build economies - Central Penn Business Journal
Successfully explaining how to finance a college education is an essential part of improving completion rates for students. Doing this is a team effort. Read our blog to learn how communication about financial aid can improve enrollment.
APERTURECM.COM
How Communication About Financial Aid Can Improve Enrollment
"Community colleges provide a bridge to four-year colleges and universities, but they also, and equally important, offer opportunities for those who seek a practical education."
GAZETTENET.COM
Guest columnist Trudy Tynan: A community (college) for everyone
Ultimately, your goal should be to win the trust of your entire community—not just students.
APERTURECM.COM
How to Build Trust Among Students During Tough Times - Aperture
According to a preliminary report from the National Student Clearinghouse Research Center, dual-enrollment is the only enrollment at community colleges that didn't drop this fall.
EDUCATIONDIVE.COM
How to build a dual-enrollment program that works for all students
Your students need reliable resources with real information. Check out our latest content.
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Online and On Track!
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Tips for De-stressing in a Stressful Time
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Recession-Proof Career Paths
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
IT: The Literacy of the 21st Century
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
See more at
aperturecm.com
Join Aperture Content Marketing for an interactive online discussion with Daniel Ramirez, director of public relations and marketing at South Texas College, on how to create a content marketing strategy for your community college that can drive enrollment and build trust with your community.
WED, OCT 14 AT 1:00 PM EDT
A content marketing strategy to increase enrollment
WED, OCT 14 AT 1:00 PM EDT
A content marketing strategy to increase enrollment
The sudden and devastating impact of the coronavirus pandemic on colleges has put marketing and communications departments at the center of their school’s public presence.
APERTURECM.COM
Marketing Communications at a Time of Crisis - Aperture
Despite the relatively low cost of tuition at community colleges, community college students are more likely than other students to be housing or food insecure during their time at college.
APERTURECM.COM
Helping Homeless Community College Students - Aperture Content Marketing
Especially when our communities' internet access can be limited, it is more important than ever to reach your audience through print.
APERTURECM.COM
Why Print Magazines Deliver Results for Community Colleges
Join us for an interactive online discussion with Daniel Ramirez, director of public relations and marketing at South Texas College, on how to create a content marketing strategy for your community college that can drive enrollment and build trust with your community. Starting this afternoon, don't miss out!
https://aperturecm.com/webinar-a-content-marketing-strategy-for-community-colleges-that-drives-enrollment
Your students need reliable resources with real information. Check out our latest content.
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Online and On Track!
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Tips for De-stressing in a Stressful Time
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Recession-Proof Career Paths
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
IT: The Literacy of the 21st Century
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
See more at
aperturecm.com
Content marketing should be the core of every community college’s marketing approach.
APERTURECM.COM
What Do We Mean When We Talk About “Marketing Strategy?” - Aperture
Watch Aperture Content Marketing's interactive online discussion with Daniel Ramirez, director of public relations and marketing at South Texas College, on how to create a content marketing strategy for your community college that can drive enrollment and build trust with your community.
South Texas College enrolls the highest number of high school students in one of the largest states in the country. The college has boosted enrollment from around 1,000 to over 30,000 in the span of a decade. The “secret” to their success is in their strategy. South Texas College has developed a marketing strategy based on producing high-quality, engaging, and honest content that answers the questions their potential students are asking (or should be asking!) and deploying this content to the right audience at the right time.
Ultimately, your goal should be to win the trust of your entire community—not just students. Check out this post to learn more: How to Build Trust Among Students During Tough Times
#communitycollege #marketing #collegelife
https://aperturecm.com/how-to-build-trust-among-students-during-tough-times
APERTURECM.COM
How to Build Trust Among Students During Tough Times - Aperture
Marketing has never been so critical to the survival of community colleges as it is now.https://aperturecm.com/guiding-students-toward-recession-proof-career-paths
#communitycollege #collegemarketing
APERTURECM.COM
Guiding Students toward Recession-Proof Career Paths - Aperture
Content marketing gives education leaders a chance to change the narrative around community colleges.
https://aperturecm.com/what-do-we-mean-when-we-talk-about-marketing-strategy
#contentmarketing #communitycollege
APERTURECM.COM
What Do We Mean When We Talk About “Marketing Strategy?” - Aperture
College plans for the younger generation have been upended. Many are rethinking even long-planned career choices. The pandemic has shifted the narrative, making community colleges not only a wise economic choice but a safer and more attractive option.
Check out our recent blog post on how to reach #GenZ
#communitycollege #marketing
APERTURECM.COM
5 Characteristics of Gen Z & What they mean for Community College Enrollment
5 Ways to Improve Student Enrollment in Faltering Programs. A failing program is rarely the fault of the program itself. Instead, many excellent programs suffer from a lack of marketing resources. #communitycollege #enrollment #marketing #contentmarketing
APERTURECM.COM
5 Ways to Improve Student Enrollment in Faltering Programs - Aperture
Community colleges play an essential role in helping immigrant and refugee families thrive.https://aperturecm.com/4-ways-community-colleges-are-vital-to-immigrant-communities
#communitycollege #immigrantstudents
APERTURECM.COM
4 Ways Community Colleges Are Vital to Immigrant Communities
See how this college used content marketing to promote its STEM programs!
http://sanjac.mycareerfocus.org/fall-2020-volume-1-issue-40/san-jacinto-college-wins-national-award-for-outstanding-stem-education/
#STEM #Contentmarketing #collegemarketing #communitycollege
SANJAC.MYCAREERFOCUS.ORG
San Jacinto College wins national award for outstanding STEM education : Fall 2020, Volume 1 – Issue 40
Ways to increase college enrollment in any program.
https://aperturecm.com/increase-student-enrollment-in-a-struggling-program
#collegeenrollment #collegemarketing #increaseenrollment
APERTURECM.COM
How to Increase Student Enrollment in a Struggling Program - Aperture CM
Community colleges across the country found themselves in a crisis at the beginning of the COVID-19 pandemic. Schools have had to work out a hybrid of in-person and online classes, assist their student bodies with remote learning and all the challenges that come with it, and still try to keep enrollment up. This workshop will review how South Texas College rolled with the punches and maintained their community’s trust throughout the COVID-19 pandemic. South Texas College’s strategy, focused on educating the community at large, allowed them to respond to the rapidly changing situation and win advocates both internally and externally. Our panel, featuring an industry thought leader and a content marketing expert at the NCWE conference in October 2020, focused on the necessity and importance of collaborating across departments to deliver your institution’s message and maintain trust, even in times of crisis.
Tools to Help Students De-Stress and Be Successful
https://aperturecm.com/tools-to-help-students-de-stress-and-be-successful
#destress #communitycollege #stressrelief
APERTURECM.COM
Tools to Help Students De-Stress and Be Successful - Aperture CM
Check out our latest content to answer the questions your students are asking.
#communitycollege #marketing #enrollment
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
See more at
aperturecm.com
What does enrollment look like at your community college?
#communitycollege #marketing #enrollment
EDUCATIONDIVE.COM
7 charts that give a snapshot of college enrollment this fall
A low percentage of adults have any education or training beyond high school, and Arizona is looking to change that with a new initiative.
#Arizona #communitycollege #workforcedevelopment #marketing
EVOLLLUTION.COM
Helping Drive Attainment Rates for the Workforce - The EvoLLLution The EvoLLLution
A struggling program doesn’t necessarily mean students aren’t interested.
https://aperturecm.com/5-ways-to-improve-student-enrollment-in-faltering-programs
APERTURECM.COM
5 Ways to Improve Student Enrollment in Faltering Programs - Aperture
https://www.ccdaily.com/2020/11/the-importance-of-marketing-during-a-crisis/
CCDAILY.COM
The importance of marketing during a crisis – Community College Daily
Marketing has never been so critical to the survival of community colleges as it is now. It is our responsibility to show our students and prospective students why it is critical to stay the course—whatever their course may be. #communitycollege #studentlife #remotelearning #contentmarketing
Guiding Students toward Recession-Proof Career Paths - Aperture
Aperture will work with you to develop a cohesive content marketing strategy to recruit and retain prospective and current students.
Guiding Students toward Recession-Proof Career Paths - Aperture
Aperture will work with you to develop a cohesive content marketing strategy to recruit and retain prospective and current students.
See more at
aperturecm.com
The sudden and devastating impact of the coronavirus pandemic on colleges has put marketing and communications departments at the center of their school’s public presence. #highereducation #college #communitycollege #contentmarketing
APERTURECM.COM
Marketing Communications at a Time of Crisis - Aperture
Check out all of Aperture's new content:
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
See more at
aperturecm.com
When we talk about the importance of strategy, we’re talking about the importance of understanding and addressing student needs.
Doing so builds trust with audiences, empowers students to make strong educational choices, and yields better results for colleges than any other marketing method available. Here's how:
#content #contentmarketing #communitycollege #marketing
APERTURECM.COM
What Do We Mean When We Talk About “Marketing Strategy?” - Aperture
Now that community colleges know how students are responding to the pandemic, the next step is to formulate a response of their own.
#communitycollege #marketing #enrollment
APERTURECM.COM
How to Build Trust Among Students During Tough Times - Aperture
We talk a lot about the power of community college content marketing on our blog. But, as marketers know, identifying your target audience is a critical first step in designing a campaign. Unless we reach the right prospective students, our content campaigns will have a negligible impact on enrollment. #contentmarketing #communitycollege #marketingstrategy #remotelearning #highereducation
APERTURECM.COM
Community College Content Marketing that Gets Noticed
The 2020 fall semester has been tough for community colleges. How can they shift their strategy for winter and spring?
https://aperturecm.com/how-should-community-colleges-approach-marketing-for-2021
#collegemarketing #communitycollege #contentmarketing #springsemester #wintersemester
APERTURECM.COM
How Should Community Colleges Approach Marketing for 2021? - Aperture
See how this community college promoted its "New Wave" healthcare program!
http://waketech.mycareerfocus.org/spring-2021-volume-14-issue-1/a-new-wave-of-healthcare-workers/
#contentmarketing #healthcare #healthcarecareers #collegemarketing
WAKETECH.MYCAREERFOCUS.ORG
A “New Wave” of Healthcare Workers : Spring 2021, Volume 14 – Issue 1
Reach the newest college generation with thoughtful marketing strategies.https://aperturecm.com/5-characteristics-of-genz-what-they-mean-for-community-college-enrollment
#contentmarketing #communitycolleges #genz
APERTURECM.COM
5 Characteristics of Gen Z & What they mean for Community College Enrollment
See how this college recognized the significance of staying on track with online learning!
http://northweststate.mycareerfocus.org/spring-summer-2020-volume-5-issue-1/online-and-on-track/
#communitycollege #onlinelearning #distancelearning #virtuallearning #highereducation #northweststatecommunitycollege
NORTHWESTSTATE.MYCAREERFOCUS.ORG
Online and On Track : Spring/Summer 2020, Volume 5 – Issue 1
https://communityimpact.com/houston/bay-area/education/2020/11/30/college-of-the-mainland-san-jacinto-college-leaders-talk-community-college-education-amid-covid-19/
#communitycollege #sanjacintocollege #collegeofthemainland
COMMUNITYIMPACT.COM
College of the Mainland, San Jacinto College leaders talk community college education amid COVID-19
The 2020 fall semester has been tough for community colleges. Check out our blog to see how we can shift our strategy for winter and spring.
APERTURECM.COM
How Should Community Colleges Approach Marketing for 2021? - Aperture
A struggling program doesn’t necessarily mean students aren’t interested. Check out our blog on how to increase enrollment in struggling programs.
#enrollment #communitycollege #communitycollegeenrollment
APERTURECM.COM
5 Ways to Improve Student Enrollment in Faltering Programs - Aperture
"Despite enrollment challenges, officials are focused on retaining the students they still have enrolled," according to The Washington Post. What's your school doing to increase retention?
#communitycollege #communitycollegeenrollment
WASHINGTONPOST.COM
Community colleges in D.C. area and beyond are contending with an enrollment crisis
Why did so many community colleges take such a hit when so many leaders were expecting a windfall?
CHRONICLE.COM
How the Pandemic Worsened — and Highlighted — Community Colleges’ Chronic Challenges
The 2020 fall semester has been tough for community colleges. How can they shift their strategy for winter and spring? #contentmarketing #communitycolleges #Schoolreopenings #2021
APERTURECM.COM
How Should Community Colleges Approach Marketing for 2021? - Aperture
4 tips to help your marketing program earn the resources it needs to accomplish its mission. #communitycollege #highereducation #marketing #contentmarketing
How do you refine your messaging to reach your prospective students? Check out our latest blog to find out! #copywriting #tips #contentmarketing #marketing #communitycollege
APERTURECM.COM
Copywriting Tips and Techniques for Academic Marketers - Aperture Content Marketing
Be sure to check out all of Aperture's latest #content for #communitycollege marketing!
APERTURECM.COM
Answering the new questions students are asking (or should be asking!)
Your community college plays a central role in your community, even for those who aren’t students. The better your reputation is among your community—including businesses who rely on you for recruitment, senior citizens who come to you for lifelong learning courses, and those who turn to you for other services—the more people will think of you when they are looking for options.https://aperturecm.com/how-to-build-trust-among-students-during-tough-times
APERTURECM.COM
How to Build Trust Among Students During Tough Times - Aperture
Senior citizens form an important funding base, both as tax payers and potential donors. They are more likely to have spent many years living in the community, yet often feel that the community college is not meant for them. See how this community college promoted resources to their community.http://sanjac.myseniorfocus.org/winter-2021-volume-2-issue-1/
#contentmarketing #collegemarketing #communitycollege #SanJacintoCollege
SANJAC.MYSENIORFOCUS.ORG
Winter 2021, Volume 2 – Issue 1
A struggling program doesn’t necessarily mean students aren’t interested. #contentmarketing #enrollment #communitycollege #highereducation
APERTURECM.COM
5 Ways to Improve Student Enrollment in Faltering Programs - Aperture
Engage senior citizens with high-quality programs designed to meet their needs and interests.https://aperturecm.com/7-community-college-programs-to-attract-senior-citizens
APERTURECM.COM
7 Community College Programs to Attract Senior Citizens - Aperture CM
See how this college provided helpful tips to destress
http://northweststate.mycareerfocus.org/spring-summer-2020-volume-5-issue-1/tips-for-de-stressing-in-a-stressful-time/
NORTHWESTSTATE.MYCAREERFOCUS.ORG
Tips for De-stressing in a Stressful Time : Spring/Summer 2020, Volume 5 – Issue 1
https://aperturecm.com/what-do-we-mean-when-we-talk-about-marketing-strategy
#contentmarketing #collegemarketing #communitycollege
APERTURECM.COM
What Do We Mean When We Talk About “Marketing Strategy?” - Aperture
Your community college plays a central role in your community, even for those who aren’t students. The better your reputation is among your community—including businesses who rely on you for recruitment, senior citizens who come to you for lifelong learning courses, and those who turn to you for other services—the more people will think of you when they are looking for options.https://aperturecm.com/how-to-build-trust-among-students-during-tough-times
APERTURECM.COM
How to Build Trust Among Students During Tough Times - Aperture
Senior citizens form an important funding base, both as tax payers and potential donors. They are more likely to have spent many years living in the community, yet often feel that the community college is not meant for them. See how this community college promoted resources to their community.http://sanjac.myseniorfocus.org/winter-2021-volume-2-issue-1/
#contentmarketing #collegemarketing #communitycollege #SanJacintoCollege
SANJAC.MYSENIORFOCUS.ORG
Winter 2021, Volume 2 – Issue 1
Community colleges can help by focusing on the most critical information that prospective students need to know before making their college choice.https://aperturecm.com/helping-students-avoid-pitfalls-in-a-crowded-marketplace
APERTURECM.COM
Helping Students Avoid Pitfalls in a Crowded Marketplace - Aperture CM
Workplace demand, the middle-skills gap, and young people who need job-ready credentials have created a hunger for career programs. Now is the time for community colleges to step into the limelight with informative content marketing which can showcase their offerings and provide clear, accurate data on job prospects and future income.https://aperturecm.com/when-youre-finished-changing-youre-finished
APERTURECM.COM
When You're Finished Changing, You're Finished - Enrollment Marketing
Engage senior citizens with high-quality programs designed to meet their needs and interests.https://aperturecm.com/7-community-college-programs-to-attract-senior-citizens
APERTURECM.COM
7 Community College Programs to Attract Senior Citizens - Aperture CM
See how this college provided helpful tips to destress
http://northweststate.mycareerfocus.org/spring-summer-2020-volume-5-issue-1/tips-for-de-stressing-in-a-stressful-time/
NORTHWESTSTATE.MYCAREERFOCUS.ORG
Tips for De-stressing in a Stressful Time : Spring/Summer 2020, Volume 5 – Issue 1
https://aperturecm.com/what-do-we-mean-when-we-talk-about-marketing-strategy
#contentmarketing #collegemarketing #communitycollege
APERTURECM.COM
What Do We Mean When We Talk About “Marketing Strategy?” - Aperture
How do you refine your messaging to reach your prospective students? Here’s where to start.
#communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
Copywriting Tips and Techniques for Academic Marketers - Aperture CM
The 2020 fall semester has been tough for community colleges. How can they shift their strategy for winter and spring? #communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
How Should Community Colleges Approach Marketing for 2021? - Aperture
4 tips to help your marketing program earn the resources it needs to accomplish its mission. #communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
Advocating for a Community College Marketing Budget when Times Are Tough
Community colleges can help by focusing on the most critical information that prospective students need to know before making their college choice.https://aperturecm.com/helping-students-avoid-pitfalls-in-a-crowded-marketplace
APERTURECM.COM
Helping Students Avoid Pitfalls in a Crowded Marketplace - Aperture CM
Workplace demand, the middle-skills gap, and young people who need job-ready credentials have created a hunger for career programs. Now is the time for community colleges to step into the limelight with informative content marketing which can showcase their offerings and provide clear, accurate data on job prospects and future income.https://aperturecm.com/when-youre-finished-changing-youre-finished
APERTURECM.COM
When You're Finished Changing, You're Finished - Enrollment Marketing
As always, Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. This new material is already being deployed by schools across the US. Based on their experiences, we have also included tips for its effective use. #communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
See more at
aperturecm.com
Content marketing should be the core of every community college’s marketing approach. To be successful, colleges must be intentional about their messaging. And to do that, they must return their focus to the student. #communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
What Do We Mean When We Talk About “Marketing Strategy?” - Aperture
A struggling program doesn’t necessarily mean students aren’t interested! Check out this blog post on how to improve enrollment in a struggling program. #communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
5 Ways to Improve Student Enrollment in Faltering Programs - Aperture
How do you refine your messaging to reach your prospective students? Here’s where to start.
#communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
Copywriting Tips and Techniques for Academic Marketers - Aperture CM
The 2020 fall semester has been tough for community colleges. How can they shift their strategy for winter and spring? #communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
How Should Community Colleges Approach Marketing for 2021? - Aperture
Ultimately, your goal should be to win the trust of your entire community—not just students. #communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
How to Build Trust Among Students During Tough Times - Aperture
4 tips to help your marketing program earn the resources it needs to accomplish its mission.
The pandemic and looming state budget cuts have turned community colleges’ finances upside down. With enrollment trends down, community colleges are all grappling with the same question: how do we best use our resources to prepare for whatever the future has in store?
Competition for department budgets is intense. Decision-makers are mandated to scrutinize every dollar spent. Community college marketers everywhere are (or should be!) preparing a clear list of solid reasons why marketing is more crucial than ever.
Here at Aperture, we have put together four concepts to help you advocate for resources in tough times.
APERTURECM.COM
Advocating for a Community College Marketing Budget when Times Are Tough
The 2020 fall semester has been tough for community colleges. How can they shift their strategy for winter and spring? Check out our blog post!
#communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
How Should Community Colleges Approach Marketing for 2021? - Aperture
Content marketing should be the core of every community college’s marketing approach. #communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
APERTURECM.COM
What Do We Mean When We Talk About “Marketing Strategy?” - Aperture
As always, Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. This new material is already being deployed by schools across the US. Based on their experiences, we have also included tips for its effective use. #communitycollege #marketing #contentmarketing #spring2021 #collegereopenings #marketingbudget
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
See more at
aperturecm.com
CCDAILY.COM
Students still give their community colleges high marks – Community College Daily
https://www.ccdaily.com/2021/01/how-community-college-students-can-increase-their-visibility-with-employers/
CCDAILY.COM
How community college students can increase their visibility with employers – Community College Daily
The sudden and devastating impact of the coronavirus pandemic on colleges has put marketing and communications departments at the center of their school’s public presence.https://aperturecm.com/marketing-communications-at-a-time-of-crisis-can-stabilize-or-grow-enrollment?utm_source=campaignsource&utm_medium=campaignmedium&utm_campaign=campaignname&utm_content=campaigncontent
APERTURECM.COM
Marketing Communications at a Time of Crisis - Aperture
See how this college marketed its online resources and classes! http://waketech.mycareerfocus.org/spring-2021-volume-14-issue-1/tops-in-the-nation/
WAKETECH.MYCAREERFOCUS.ORG
Tops in the Nation! : Spring 2021, Volume 14 – Issue 1
The most recent generation of high school graduates is facing a changed educational landscape. How can community colleges help them make the smart choice?https://aperturecm.com/how-the-pandemic-is-changing-college-choices-for-gen-z
Competition for department budgets is intense. Decision-makers are mandated to scrutinize every dollar spent. Community college marketers everywhere are (or should be!) preparing a clear list of solid reasons why marketing is more crucial than ever.
Here at Aperture, we have put together four concepts to help you advocate for resources in tough times. #MarketingBudgets #higheredmarketing #contentmarketing #communitycollege
APERTURECM.COM
Advocating for a Community College Marketing Budget when Times Are Tough
Good #copywriting is about more than good writing. It’s about being willing and able to conform your writing to the needs of your audience, the constraints of your space, and the requirements of your medium. Here’s where to start. #contentmarketing #communitycollege #highered #higheredmarketing
APERTURECM.COM
Copywriting Tips and Techniques for Academic Marketers - Aperture CM
The most recent generation of high school graduates is facing a changed educational landscape. How can community colleges help them make the smart choice? #genz #generationz #marketingstrategy #contentmarketing #communitycollege
How the Pandemic Is Changing College Choices for Gen Z - Aperture
It's only right that community colleges step back and ask: how is Gen Z responding? Let's take a look at how the pandemic is changing college choices.
How the Pandemic Is Changing College Choices for Gen Z - Aperture
It's only right that community colleges step back and ask: how is Gen Z responding? Let's take a look at how the pandemic is changing college choices.
See more at
aperturecm.com
Colleges, must, of course, assist students with grants, partnerships and scholarships. But just as important is creating an environment where this information is accessible on many platforms.
APERTURECM.COM
Why Your Community College Retention Rate Matters - Aperture CM
CCDAILY.COM
Students still give their community colleges high marks – Community College Daily
Is your state offering tuition-free community college initiatives, and how will you market it?
#communitycollege #enrollment #higheredmarketing
https://www.mlive.com/public-interest/2021/02/more-than-19k-michigan-residents-apply-for-tuition-free-community-college-in-first-24-hours.html
MLIVE.COM
More than 19K Michigan residents apply for tuition-free community college in first 24 hours
The most recent generation of high school graduates is facing a changed educational landscape. How can community colleges help them make the smart choice?
#communitycollege #enrollment #higheredmarketing
https://aperturecm.com/how-the-pandemic-is-changing-college-choices-for-gen-z
APERTURECM.COM
How the Pandemic Is Changing College Choices for Gen Z - Aperture
Aperture Content Marketing updated their phone number.
What is your community college doing to help potential students re-think their gap year?
#communitycollege #enrollment #higheredmarketing
https://www.pbs.org/newshour/education/its-just-too-much-why-some-students-are-abandoning-community-colleges
PBS.ORG
‘It’s just too much’: Why some students are abandoning community colleges
Career information is more important now than ever. Is your community college guiding prospective students toward career options?
https://aperturecm.com/guiding-students-toward-recession-proof-career-paths
#communitycollege #enrollment #higheredmarketing
Guiding Students Toward Recession-Proof Career Paths
Aperture will work with you to develop a cohesive content marketing strategy to recruit and retain prospective and current students.
Guiding Students Toward Recession-Proof Career Paths
Aperture will work with you to develop a cohesive content marketing strategy to recruit and retain prospective and current students.
See more at
aperturecm.com
Community colleges must be proactive in communicating with prospective students and their communities about how they are responding to these situations, and about why they remain the best option for many college-bound students.
#communitycollege #collegemarketing #contentmarketing
APERTURECM.COM
5 Strategies to Help Community College Market Reopening - Aperture Content Marketing
The 2020 fall semester has been tough for community colleges. How can they shift their strategy for winter and spring?
#communitycollege #collegemarketing
APERTURECM.COM
How Should Community Colleges Approach Marketing for 2021? - Aperture
How do you refine your messaging to reach your prospective students?
#communitycollege #enrollment #higheredmarketing
https://aperturecm.com/copywriting-tips-and-techniques-for-academic-marketers
APERTURECM.COM
Copywriting Tips and Techniques for Academic Marketers - Aperture CM
Is your state offering tuition-free community college initiatives, and how will you market it?
#communitycollege #enrollment #higheredmarketing
https://www.mlive.com/public-interest/2021/02/more-than-19k-michigan-residents-apply-for-tuition-free-community-college-in-first-24-hours.html
MLIVE.COM
More than 19K Michigan residents apply for tuition-free community college in first 24 hours
The most recent generation of high school graduates is facing a changed educational landscape. How can community colleges help them make the smart choice?
#communitycollege #enrollment #higheredmarketing
https://aperturecm.com/how-the-pandemic-is-changing-college-choices-for-gen-z
APERTURECM.COM
How the Pandemic Is Changing College Choices for Gen Z - Aperture
Generation Z is the largest college-going generation. Transformed by social media, the Great Recession, and the gig economy, this generation needs a new publication to help them explore their options and discover solutions that match their goals.
With short, punchy articles, infographics, and content that speaks to their interests SmartStart, is an attractive and effective way to reach this audience.
#GenZ #CommunityCollege #contentmarketing
SmartStart - Multi-Channel Marketing - Aperture Content Marketing
SmartStart uses extensive research into the interests and reading behaviors of Gen Z to reach where they’re at. Contact Aperture Content Marketing today!
SmartStart - Multi-Channel Marketing - Aperture Content Marketing
SmartStart uses extensive research into the interests and reading behaviors of Gen Z to reach where they’re at. Contact Aperture Content Marketing today!
SmartStart - Multi-Channel Marketing - Aperture Content Marketing
SmartStart uses extensive research into the interests and reading behaviors of Gen Z to reach where they’re at. Contact Aperture Content Marketing today!
See more at
aperturecm.com
Your community college plays a central role in your community, even for those who aren’t students. The better your reputation is among your community—including businesses who rely on you for recruitment, senior citizens who come to you for lifelong learning courses, and those who turn to you for other services—the more people will think of you when they are looking for options.
That’s why, to be successful in the long run, community colleges must focus on building trust right now. Here’s how they can go about it. #CommunityCollege #communitymatters #schoolreopening #contentmarketing #contentcreation
APERTURECM.COM
How to Build Trust Among Students During Tough Times - Aperture
See how this college promoted its healthcare programs!
ISOTHERMAL.MYCAREERFOCUS.ORG
Allied Healthcare Professionals: Heroes of Our Time : Spring/Summer 2020, Volume 5 – Issue 1
Aperture Content Marketing updated their phone number.
Like their native-born peers, they turn to community colleges to receive a two-year diploma or a certificate for a professional skill.
#communitycollege #collegemarketing #immigrantstudents #collegemarketers
APERTURECM.COM
4 Ways Community Colleges Are Vital to Immigrant Communities
Check out this blog post on everything you need to know about #GenZ in 2021! #CommunityCollege #contentmarketing
APERTURECM.COM
How the Pandemic Is Changing College Choices for Gen Z - Aperture
4 tips to help your marketing program earn the resources it needs to accomplish its mission -->
APERTURECM.COM
Advocating for a Community College Marketing Budget when Times Are Tough
2020 has meant more change, more quickly for more people than anyone could have anticipated. As always, Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Check out our latest material below! #CommunityCollege #marketingstrategy #contentmarketing
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
Answering the new questions students are asking (or should be asking!)
Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. Contact us to learn more!
See more at
aperturecm.com
Generation Z is the largest college-going generation. Transformed by social media, the Great Recession, and the gig economy, this generation needs a new publication to help them explore their options and discover solutions that match their goals.
With short, punchy articles, infographics, and content that speaks to their interests SmartStart, is an attractive and effective way to reach this audience.
#GenZ #CommunityCollege #contentmarketing
SmartStart - Multi-Channel Marketing - Aperture Content Marketing
SmartStart uses extensive research into the interests and reading behaviors of Gen Z to reach where they’re at. Contact Aperture Content Marketing today!
SmartStart - Multi-Channel Marketing - Aperture Content Marketing
SmartStart uses extensive research into the interests and reading behaviors of Gen Z to reach where they’re at. Contact Aperture Content Marketing today!
SmartStart - Multi-Channel Marketing - Aperture Content Marketing
SmartStart uses extensive research into the interests and reading behaviors of Gen Z to reach where they’re at. Contact Aperture Content Marketing today!
See more at
aperturecm.com
Your community college plays a central role in your community, even for those who aren’t students. The better your reputation is among your community—including businesses who rely on you for recruitment, senior citizens who come to you for lifelong learning courses, and those who turn to you for other services—the more people will think of you when they are looking for options.
That’s why, to be successful in the long run, community colleges must focus on building trust right now. Here’s how they can go about it. #CommunityCollege #communitymatters #schoolreopening #contentmarketing #contentcreation
APERTURECM.COM
How to Build Trust Among Students During Tough Times - Aperture
The 2020 fall semester has been tough for community colleges. How can they shift their strategy for winter and spring?
#communitycollege #collegemarketing
APERTURECM.COM
How Should Community Colleges Approach Marketing for 2021? - Aperture
Students show their appreciation for community colleges!
#communitycollege
CCDAILY.COM
A new appreciation for community colleges – Community College Daily
See how this college used content marketing to promote their students stories
SANJAC.MYCAREERFOCUS.ORG
Unidentified: Assisting former and current foster care college students : Spring 2021, Volume 2 – Issue 1
Check out this blog post on everything you need to know about #GenZ in 2021! #CommunityCollege #contentmarketing
APERTURECM.COM
How the Pandemic Is Changing College Choices for Gen Z - Aperture
4 tips to help your marketing program earn the resources it needs to accomplish its mission -->
APERTURECM.COM
Advocating for a Community College Marketing Budget when Times Are Tough
International student enrollment has been an important element of campus internationalization at community colleges for many years.
CCDAILY.COM
Global Connections: Why international students remain important for community colleges – Community College Daily
Covid-19 has transformed higher education, perhaps forever. How can community colleges make their case when the time comes to reopen?
#communitycollege #GenZ #communitycollegeenrollment
APERTURECM.COM
5 Characteristics of Gen Z & What they mean for Community College Enrollment
Stackable credentials are a valuable educational path that many community colleges are under-marketing.
##communitycollege #stackablecredentials #collegemarketing
APERTURECM.COM
5 Ways for Community Colleges to Market Stackable Credentials - Aperture Content Marketing
This college promoted their continuing and professional development programs through content marketing!
#communitycollege #contentmarketing #professionaldevelopment
SANJAC.MYCAREERFOCUS.ORG
San Jacinto College CPD information technology offers something for everyone : Spring 2021, Volume 2 – Issue 1
Engage senior citizens with high-quality programs designed to meet their needs and interests.
APERTURECM.COM
7 Community College Programs to Attract Senior Citizens - Aperture CM
International student enrollment has been an important element of campus internationalization at community colleges for many years.
CCDAILY.COM
Global Connections: Why international students remain important for community colleges – Community College Daily
Covid-19 has transformed higher education, perhaps forever. How can community colleges make their case when the time comes to reopen?
#communitycollege #GenZ #communitycollegeenrollment
APERTURECM.COM
5 Characteristics of Gen Z & What they mean for Community College Enrollment
Stackable credentials are a valuable educational path that many community colleges are under-marketing.
##communitycollege #stackablecredentials #collegemarketing
APERTURECM.COM
5 Ways for Community Colleges to Market Stackable Credentials - Aperture Content Marketing
This college promoted their continuing and professional development programs through content marketing!
#communitycollege #contentmarketing #professionaldevelopment
SANJAC.MYCAREERFOCUS.ORG
San Jacinto College CPD information technology offers something for everyone : Spring 2021, Volume 2 – Issue 1
Engage senior citizens with high-quality programs designed to meet their needs and interests.
APERTURECM.COM
7 Community College Programs to Attract Senior Citizens - Aperture CM
Colleges rely on enrollment for their funding, and when enrollment dries up, it begins a downward cycle of cuts that can exacerbate the situation. Fortunately, content marketing offers an approach that has proven successful.
#communitycollege #collegemarketing
APERTURECM.COM
What Do We Mean When We Talk About “Marketing Strategy?” - Aperture
CCDAILY.COM
A force for positive change – Community College Daily
International student enrollment has been an important element of campus internationalization at community colleges for many years.
CCDAILY.COM
Global Connections: Why international students remain important for community colleges – Community College Daily
Covid-19 has transformed higher education, perhaps forever. How can community colleges make their case when the time comes to reopen?
#communitycollege #GenZ #communitycollegeenrollment
APERTURECM.COM
5 Characteristics of Gen Z & What they mean for Community College Enrollment
Stackable credentials are a valuable educational path that many community colleges are under-marketing.
##communitycollege #stackablecredentials #collegemarketing
APERTURECM.COM
5 Ways for Community Colleges to Market Stackable Credentials - Aperture Content Marketing