To the grocery store workers, truckers, bankers, healthcare workers, police and fire department, EMS, distribution and warehouse workers and the many other essential workers who are working during the pandemic to keep us safe, healthy, fed and as normal as we can be, we salute you. Thank you from all of us!
WWW.ATLANTICWEBWORKS.COM
Salute to Uncommon Heroes
So, what kind of a link-builder are you when it comes to SEO for your website? This article from Search Engine Journal is really, really good. Many tips and new info you may not know right here!
SEARCHENGINEJOURNAL.COM
How to Chase Links That Only Get Better with Age
Are you starting budget planning for 2021, B2B marketers? What are your thoughts on event marketing? Will budgets return to "normal" or will there be a new normal that's not as robust as previous years? Check out what your peers have to say about that via MarketingCharts.
MARKETINGCHARTS.COM
Only 1 in 3 B2B Demand Gen Marketers Believe Event Marketing Budgets Will Return to Normal - Marketing Charts
What happens when your avatar is pulsing red when you log into Google Drive or other Google products? Right. Your breath should hitch a little as this is the very newest way Google is telling you your account is being hacked. That means jump to security and change your password. Fast Company
FASTCOMPANY.COM
If you see this new alert from Google, something has gone terribly wrong
When was the last time you freshened your website copy? Well, it's time to do that so you can ensure visitors come and stick around. What's more SEO needs fresh juice to work with. This article from Search Engine Journal gives you lots of great tips. And, remember, we build custom websites! (Give us a shout.)
SEARCHENGINEJOURNAL.COM
6 Signs You Need to Update Your Website Copy
Do you build failure into your marketing plan? Maybe you should!
MEDIAPOST.COM
Preparing For Worst-Case Scenario Can Bring Marketing Success
Did you know? You can create a shop for followers to buy from your social media posts. That's coming soon to Facebook and Instagram, and it will change the way ecommerce works off your very own website. Interesting!
SOCIALMEDIATODAY.COM
4 Tips for Creating a Shop on Facebook and Instagram [Infographic]
Not only has the Chief Marketing Officer position been under attack of late, it's not being eliminated in some corporations! Did you know that? How about in your organization? Does the CMO know your customers inherently, or your market like the back of the hand? More tips to add to the discussion right here.
MARKETINGPROFS.COM
It's Time for Chief Market Officers to Play Offense
So much change with Google, and are you familiar with its FAQ rich snippets? Here's some info to help guide you.
CONTENTMARKETINGINSTITUTE.COM
What to Know About Google’s FAQ Rich Snippets
What? Use journalists in your #contentmarketing? Apparently, that's now a thing...and something you may want to consider as it makes perfect sense! Right?
CONTENTMARKETINGINSTITUTE.COM
How to Catch and Keep a Journalist in Content Marketing
Are you taking a "fresh look at the power of data?" If not, here's a good place to whet your whistle. Via Content Marketing Institute
CONTENTMARKETINGINSTITUTE.COM
How to Make the Google Algorithm Work for You
Are you a small-to-medium business trying to earn footing in the digital landscape? Perhaps starting with Google My Business is the way to go, and here's why.
REVLOCAL.COM
How to Become a Google My Business Expert
Are you shifting to virtual events, #B2BMarketers? Take a look at what that even means.
EXPLORE.CVENT.COM
Digital Marketing and Event Management
B2B marketer, are you a solutions architect? The pandemic is pushing you to be. Find out what that is right here via MarketingProfs.
MARKETINGPROFS.COM
Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)
What do you think the biggest challenge for marketers is in 2021 as we're in the thick of planning? @Christoper S. Penn @cspenn says it's time to get your analytics in order.
CHRISTOPHERSPENN.COM
You Ask, I Answer: Marketing Advice for Brands in 2021? - Christopher S. Penn - Marketing Data Science Keynote Speaker
Think social listening is for the birds? Think again...this practice with tools helped identify the GameStop stock craze, and here's how.
SPROUTSOCIAL.COM
How social media moves markets: Analyzing GameStop (GME) using social listening data
Hey, #B2BMarketers, how's video working for you in sales efforts? Looks like more and more, B2B is using video in conversations with customers and it's having positive effect!
MARKETINGCHARTS.COM
B2B Video ROI Reportedly Improving; Use in Sales Conversations Climbs - Marketing Charts
How is your social media strategy adjusting with the hopeful demise of the virus and a return to something like a "new normal?" Says Harvard Business Review, CMOs need to consider these 10 things to push ahead beyond the pandemic.
HBR.ORG
CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World
Did you know that mobile video is now more acceptable vertically than in the landscape position? And, are you familiar with this digital advertising jargon: programmatic, contextual and dynamic? This is a good place to start!
MARKETING.SFGATE.COM
Top Digital Advertising Trends for 2021 You Can Look Forward To
Are you interested in branding and logo design? Here's a really interesting piece about how the White House logo changed with a new administration and how it's looked during previous presidents' reigns.
FASTCOMPANY.COM
Even the White House logo got a makeover. See what changed
