Whether you’re a business or an individual, you already have a brand. Your brand comes from a combination of who you are, who you want to be, and how you’re perceived. It differentiates you from everyone else. You may have intentionally developed your brand after careful research, or perhaps it has grown organically. Either way, it is the representation of you.
There are many elements that constitute your brand: Logo’s, messaging, color, style, and so on - but one of the most important elements is you or your people. People are the heart and soul of any business. Headshots of you and/or your staff speak volumes about you and your brand, and give the viewer a sense of who you are. Professional headshots aligned with your brand reinforce your message, giving viewers the right impression. Selfies, images of you or staff in the parking lot, or images that are inconsistent in terms of their overall look just won’t do.