H-E-B is excited to announce that it has launched its first Beauty by H E B in San Antonio, creating an elevated shopping experience that redefines how customers shop beauty and personal care at H-E-B stores. This highly-curated department, which opened November 8, will boast an expanded selection of many popular brands and feature an experienced, dedicated team of trained Beauty Advisors to provide expert advice and superior customer service. Vividly displayed across the space, each area has an expanded assortment of items that includes everyday products found at many H-E-B stores as well as notable brands such as Smashbox, Pixi, AHC, Vichy and La Roche-Posay.