Here's a great read by our friends at Think with Google that explains what influences purchasing decisions. While it's difficult to untangle the messy customer decision-making web, luckily for you -- your business's approach should remain the same.
Read more here!
Think with Google
16 July at 09:00 ·
Google’s Alistair Rennie and Jonny Protheroe share their latest research, showing how brands can win and retain customers in the “messy middle” of the purchase journey. https://goo.gle/30d2m3H
No matter how aggressive your offer is, if your buying experience is negative, you’ll lose customers to your competitors. 67% of customers say they will pay more for a great experience. Read this interesting article by Automotive News to learn more about how you can stop letting a price tag get in the way of seeing your customers’ value.
AUTONEWS.COM
Dealers: Focus on experience, not price
COVID-19 has created new trends in the automotive industry, but not everyone has adopted them. If your dealership isn’t already realigning your next steps with where the new purchasing process has headed, you’ll be left behind.
Learn more: https://www.thinkwithgoogle.com/consumer-insights/auto-industry-impact-during-coronavirus/
THINKWITHGOOGLE.COM
5 trends shaping the auto industry’s approach to a new normal
Interesting article from our friends at Think with Google about what the new normal is shaping up to be when businesses reopen. We wanted to share to help you get prepared!
THINKWITHGOOGLE.COM
5 trends shaping the auto industry’s approach to a new normal
Even if your doors are closed for business, you should still connect with your customers through content marketing. This can help you stay top-of-mind and be relatable with the audience in these tough times. Check out E-Consultancy’s examples of how brands are upping their content marketing.
ECONSULTANCY.COM
Content is king in Covid-19 world as brands make themselves useful – Econsultancy
Selecting the right advertising message for your dealership is now more important than ever. Should you focus on a hard sale, or should you use an empathetic tone? Read our latest blog to find out how you can stand out against the competition!
BLUEGORILLADIGITAL.COM
Soft Sell or Hard Sell: Selecting the right message for your dealership - Blue Gorilla Digital
"Everything in life is somewhere else, and you get there in a car."
-E. B. White ✨
#ThursdayThoughts #JVSMarketing #BlueGorillaDigital #QOTD
"Always focus on the front windshield and not the rearview mirror." -Colin Powell ✨
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#WednesdayWisdom #Focus #Drive #WisdomWednesday #KeepItMoving #QOTD #MotivationalQuotes #BlueGorillaDigital
Halloween just left us... but we still.want.candy.
#FunFact: It's National Candy Day!
What's your go-to? 🍬🍭🍫
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#NationalCandyDay #Candies #BlueGorillaDigital #FunFacts
Your vote is your voice. Be heard!
Have you voted yet? 🇺🇲️📥
#ElectionDay #VoteVoteVote #ExerciseYourRightToVote
Say farewell to daylight saving time. 👋⏰🍂
#DidYouKnow: Daylight saving time ends in November?
This means you get an extra hour of sleep one night (cool), more sunlight in the morning (nice), but also that dark and cold afternoons are ahead (boooooooooo).
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#HappyNovember #ByeDaylightSavingTime #FallVibesOnly #AutumnMood #BlueGorillaDigital
Are you ready for #Halloween this weekend?!
Share your costume ideas with us in the comments below.👻✨
#HappyHalloween #TrickOrTreat #SpookySeason #CostumeParty #HalloweenCostumes #BlueGorillaDigital
Apps are taking over as the most popular way to connect with friends, family, and businesses. Looking for new ways to connect with your #audience on social media? 📲📲
The development of social messaging apps has become an effective way to engage customers. Billions of people access messaging #apps every day, so it’s increasingly important that your business takes advantage of them too. #SocialMessagingApps #Business #Strategy #BlueGorillaDigital #Marketing #Tips #SocialMedia #BGDMarketing #BGD #Engagement
Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? https://bit.ly/3aXJm07
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#DigitalMarketing #MarketingTrends #MarketingTips #NewYear #NewMarketingPlan #ByeBye2020 #BGD #BlueGorillaDigital #Advertising #Strategy #BusinessOwners
According to statistics from the National Insurance Crime Bureau, vehicles are stolen on New Year’s Day more than any other holiday.
#Tip: To discourage car theft, make sure your car is in a populated area and always take your keys!
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#JVSMarketing #NewYearsEve #CarFacts #CarTips #StaySafe #JVS #BlueGorillaDigital #BGD #Cars #AutoStats #Tips #CarSafety
Droppin' in on the new office digs.... 2021 looks bright!
(swipe for a surprise ✊✊✨)
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#NewOfficeVibes #JVSMarketing #BlueGorillaDigital #BGD 🦍
#DidYouKnow: Businesses can use #geofencing technology to offer special #incentives to consumers in the area?
Geofencing is a location-based service in which an app or other software uses GPS, RFID, #WiFi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, know as a #geofence. ✨
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#GeoFencing #Location #Audience #BlueGorillaDigital #BGD #DigitalMarketingTips #Data #Technology #Consumers
#MarketingMonday #MotivationalMonday #BlueGorillaDigital #BGDMarketing #SEO #DigitalMarketing #Tips #DigitalMarketingTips #Audience #Targeting #MondayMotivation #JVS #Geofencing #BGD #Marketing #Business #Success
#DidYouKnow: More than half of 18–49-year-olds either don’t watch TV very much or don’t watch it at all?
So, who watches Live Video? 63% of #Millennials watch live #streaming content regularly, making them the LARGEST group of consumers of live content (Statista). They’re also the biggest creators of live video, FYI! (Twitter Marketing).
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#FunFactFriday #StreamingVideo #ContentCreator #StreamingStats #LiveContent #VideoMarketing #BGDMarketing #Video #Consumers
When professional sports stopped for the pandemic, fans increasingly turned to YouTube to get their fix. Find out how brands are providing fans with more personal, relevant content online: https://bit.ly/3p5sjg6
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#Video #Streaming #Youtube #ThinkWithGoogle #Content #SuperBowl #Sports
Cookies alerts are supposed to improve our privacy online. But are they? Read more about why every website wants you to accept its cookies: https://bit.ly/3pWwBYj
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#Cookies #WebSearch #Data #Privacy #Tracking #CookiesAlerts 🍪
Synthetic voices have become ubiquitous. They feed us directions in the morning, shepherd us through phone calls by day and broadcast the news on smart speakers at night. And as the technology used to make them improves, these voices are becoming more and more human-sounding. This is the final frontier in synthetic speech: replicating not just what we say but how we say it. Click for 'Artificial Intelligence Is Now Shockingly Good at Sounding Human': https://bit.ly/3iTAvyy
#ArtificialIntelligence #AI #SyntheticSpeech #Siri #VirtualAssistant #Technology #News #Articles #ScientificAmerican #Machines
"“The time is always right to do what is right.”
-Dr. Martin Luther King, Jr.
Thank you, Dr. King. ❤️ #MLKDAY #FREEDOM #CIVILRIGHTS #EQUALITY #JUSTICE #TOLERANCE #MLKJRDAY #HISTORY
“The best marketing doesn’t feel like marketing.”
– Tom Fishburne, Founder of Marketoonist ✨
This short piece of advice is so relevant in today’s #digitalmarketing landscape. Consumers are savvy. They are very aware of what’s an ad, whether that be a banner on a website or #paidsearch. The modern digital marketer needs to find ways where marketing is a natural conversation; not an intrusion.
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#SundayQuote #QOTD #Marketing #Quotes #Consumers #WebsiteMarketing #WebBanners #BGDMarketing #BGD #Engagement #Advertising #MarketingTips
