Value doesn’t come from feeding your audience with free tips that everyone else is already saying. You provide value when you’re able to inspire a commitment to change. You add to the content literature in your niche when you have a distinctive point of view. This is also how you build content authority.
We need to stop interrupting what people are interested in and be what people are interested in. - Craig Davis
In order for marketing to work, it must be interesting. Stop trying to be the interruption to what people want to consume. Be the consumable instead.
You are not a leader because you have better insight – you are a leader because you make decisions. – David C. Baker
“Less is more. Keeping it simple takes time and effort.” –Jeff Bullas
"When you start with what’s at stake for the buyer, you earn the right to their attention." -- Jake Sorofman
“Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” –Ekaterina Walter
