Do you ever struggle to find the right words to say when promoting your business? Gain some incredibly helpful knowledge on how to create compelling copy in our latest blog post! Here’s a quick outline of what we discuss so you can create more compelling content:
- Find the right voice and stick to it
- Be informational and interesting
- Get to the point
- Entertain
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How to Create Compelling Copy - Boxwood Digital Marketing
Learn exactly what content marketing is and why it is important in our latest blog post! This post not only outlines what content marketing is but also the benefits of it and how it relates to inbound marketing.
BOXWOODDIGITAL.COM
What is Content Marketing? - Boxwood Digital Marketing
Start implementing these social media marketing tips from our latest blog post to keep your target audience engaged on your platforms:
- Use the right platforms for your business
- Create quality content
- Schedule and organize your social media posts
- Post the appropriate amount of content weekly
- Look at the stats
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Social Media Marketing Tips - Boxwood Digital Marketing
Take a look at our inbound marketing strategy. Using this 3 step process, sales will happen easily and organically. By attracting customers and engaging them through quality, informative content, sales will come easier than ever before.
Check out another stop-motion video we have done for Fenix Lighting USA of their HM61R rechargeable flashlight! Make sure your content creations are descriptive, informative, and appealing for your target audience.
Use some of these digital marketing trends to your advantage!
- Post product focused videos:
Online consumers are known to be more confident in products purchased online if they can see a video of it. Use videos as an opportunity to fully display and describe your products so buyers know specifics about your product. Go in depth about things like what your product is why customers need it, and how much it costs.
- Make sure you put time into your mobile SEO:
Optimize your website for mobile devices. While this may seem obvious to some, we live in an age where any website is accessible at our fingertips so make sure your site looks good from any technology platform. Even though your desktop website is arguably most important, that doesn't minimize the importance of mobile. Make it responsive with properly sized imagery so you don't lose customers.
- Create a minimalist navigation:
A cluttered website can be a death sentence to the user experience. Set up your website with minimalist navigation that can intuitively tell users where to click and where to go. Having an uncomplicated navigation will keep your bounce rate low and keep potential customers on your site.
SEO (Search Engine Optimization) plays a central role in how your website ranks on Google. It takes continual updating and significant know-how to optimize your website effectively.
That’s exactly why we’ve outlined what SEO does for your website and what you can do to help in our latest blog post!
BOXWOODDIGITAL.COM
What Does SEO Do for Your Website? - Boxwood Digital Marketing
Learn exactly what content marketing is and why it’s important in our latest infographic. This informative infographic goes through 9 of the key reasons content marketing is important.
1. It builds trust between your brand and your audience.
2. Through quality content, you build and keep attention.
3. You’re given the opportunity to begin a genuine conversation with your audience.
4. Adding value and building a relationship with your customers is easier.
5. Users have a reason to come back and spend time with your site.
6. Your audience/customers become advocates for your brand.
7. Conversions (or new leads) are more valuable.
8. Enjoying happier, intentional customers.
9. It creates more relaxed customers, who are more likely to convert.
Whether you’re the type that put your tree up the day you took your Halloween decor down, or if you’re a staunch believer in no celebrations until after you’ve had turkey, we’re already in the midst of the 2020 Holiday shopping season. Even with the whirlwind of a year we’ve had, the country is projected to still spend a pretty penny on holiday gifts this year. And this year, it’s all about eCommerce. Read our take on what the holiday season has in store and what your business can still do to cash in before Christmas Day.
BOXWOODDIGITAL.COM
2020 eCommerce Holiday Trends - Boxwood Digital Marketing
Here’s a little Boxwood exclusive sneak peek into what we’ve been working on for Fenix Lighting USA’s holiday social! Can’t wait to share the finished product!
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Check out our most recent website build for Window Distributors of Colorado!
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We're hiring! If you or someone you know has 5+ years of experience in digital marketing and is familiar with project management, take a look and see if this position might be a good fit.
BOXWOODDIGITAL.COM
Marketing Project Manager - Boxwood Digital Marketing
Ready or not, here comes 2021! While the rest of the world is still processing March, we’ve been hard at work looking into what’s coming next in the world of eCommerce. Whether you’re new to eCommerce strategy or looking to reassess for the new year, we’ve got some great insights into what's next. Take a look at our latest blog post covering the trends we foresee making the biggest impact in the coming year.
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2021 eCommerce: Trends for the New Year - Boxwood Digital Marketing
It's Black Friday! Get ready for the biggest weekend in eCommerce all year.
