Learn how Pandora achieved a 90% reduction in custom creative production costs by leveraging BrandMuscle’s integrated local marketing solution for co-op management: http://ow.ly/CSLF50AYBmp
BRANDMUSCLE.COM
Jewelry Manufacturer Co-op Management Success Story - BrandMuscle
Since its launch, more than 9,000 digital menus have been uploaded to the SpotMenus platform, resulting in over 10 million menus being displayed for guests, or one menu displayed every second!
Learn more about how SpotMenus by BrandMuscle is growing to serve bars, restaurants, distributors, suppliers, and guests: https://www.brandmuscle.com/resources/spotmenus-by-brandmuscle-achieves-rapid-adoption-of-no-touch-digital-menu-platform/
#QRcodemenu #NoTouchMenu #restaurantrecovery
BRANDMUSCLE.COM
BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform
Actively communicate and get creative to keep morale up, stress low, and productivity high. #workfromhome https://www.workstride.com/insights/keeping-teams-engaged-during-quarantine/
WORKSTRIDE.COM
Keeping Teams Engaged During Quarantine - WorkStride
Join us for a live webcast, CMO Trends: Top Channel Marketing Priorities for 2020, on Thursday, October 8 at 2 p.m. Sarah Cucchira and guest Shar VanBoskirk will discuss how #CMOs can leverage new economic predictions and #channelmarketing data to drive more business value this year. brandmuscle.com/resources/cmo-trends-top-channel-marketing-priorities-for-2020/
Hyperlocal #paidsocial campaign increases foot traffic for an emerging fast casual restaurant chain: http://ow.ly/gK2E50AXULE #foottraffic #restaurantmarketing
BRANDMUSCLE.COM
Restaurant Chain Social Media Ad Campaign Success Story - BrandMuscle
Learn why so many distributors are using #SpotMenus to support their restaurant and bar customers through the reopening process after COVID-19:
SPOTMENUS.COM
Why Use QR Code Restaurant Menus? - SpotMenus
SpotMenus by BrandMuscle
September 28 at 3:51 PM ·
Wondering what all the hype is about #QRcodemenus? Here are 5 key reasons you should be using QR code menus over sanitary or disposable menus: http://ow.ly/ml7S50BDfys
SpotMenus by BrandMuscle
September 28 at 3:51 PM ·
Wondering what all the hype is about #QRcodemenus? Here are 5 key reasons you should be using QR code menus over sanitary or disposable menus: http://ow.ly/ml7S50BDfys
WorkStride took a dive into its database of #channelmarketers to explore just how practitioners are reacting to changing circumstances and perhaps treating their channel operations differently than before. Learn the 3 key takeaways: https://www.workstride.com/insights/has-covid-19-destroyed-channel-incentives-or-simply-changed-the-landscape/
WORKSTRIDE.COM
Has COVID-19 Destroyed Channel Incentives, or Simply Changed the Landscape? - WorkStride
Today at 2 p.m! Register now to learn about the latest #marketingtrends and predictions for the channel to shape your marketing spend in 2020: http://ow.ly/Gao550By0Cc #marketing2020
Our own Maria Rodriguez Aguilera has been recognized as one of the 100+ Latinos CLE Must Know! Maria is a #localmarketing strategist who helps channel partners achieve digital marketing success. We are proud to have had her on the BrandMuscle team in Cleveland for more than two years. Congratulations, Maria!
https://lnkd.in/gnNNa_U
LINKEDIN.COM
Maria Rodriguez Aguilera on LinkedIn: #hispanicheritagemonth #Latinastrong | 14 comments
We’re actively listening and looking for ways to improve the #QRcodemenu experience for bar and restaurant operators and their guests. Check out what's new with #SpotMenus: https://www.spotmenus.com/new-qr-code-menu-platform-features/
SPOTMENUS.COM
New QR Code Menu Platform Features - SpotMenus
SpotMenus by BrandMuscle has been widely adopted by the largest U.S. beverage alcohol distributors, restaurants and bars, and state restaurant associations—making it a leader in digital menu technology. http://ow.ly/C8yu50BGEM5
BRANDMUSCLE.COM
BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform
Despite the evolution of advertising in the digital space, the basics of #mediaplanning have remained the same. Use these three media planning basics to get the most out of your digital advertising strategy: https://www.brandmuscle.com/resources/digital-media-planning-basics/
“As restaurants and bars explore ways to safely and responsibly reopen according to state guidelines, they will need to rely on innovations like SpotMenus to provide sanitary ways for customers to view menu items on their own mobile devices,” said Mark Chaplin, Vice President of Sales and Marketing for Southern Glazer's Wine & Spirits. http://ow.ly/KOHA50BSc1Q
BRANDMUSCLE.COM
Southern Glazer's Offers SpotMenus by BrandMuscle
For this auto maker, BrandMuscle’s solution was a no-brainer. Learn how the company saw $640,000 in creative agency savings per year by switching to our #TCMA platform. http://ow.ly/Zl1V50BTGAn
BRANDMUSCLE.COM
Auto Manufacturer Marketing Automation Success Story - BrandMuscle
TCMA And Channel Management Solution Vendors Partner With Incentive Technology Providers
https://www.channelmarketerreport.com/2020/10/tcma-and-channel-management-solution-vendors-partner-with-incentive-technology-providers/ #channelmarketing #TCMA
CHANNELMARKETERREPORT.COM
TCMA And Channel Management Solution Vendors Partner With Incentive Technology Providers
Establishments served by Southern Glazer's Wine & Spirits can now opt-in to the SpotMenus by BrandMuscle platform to deploy no-touch digital menus. Southern Glazer’s also offers disposable and sanitary menu options to establishments in more than 40 states through its relationship with BrandMuscle. http://ow.ly/SiJv50BSbB1
BRANDMUSCLE.COM
Southern Glazer's Offers SpotMenus by BrandMuscle
Did you miss the #CMOtrends webcast featuring @forrester? Watch the recording to see what spending trends lie ahead and which #channelmarketing activities CMOs should prioritize for the rest of the year: http://ow.ly/6qos50By0UD
The Harvard Business Review has reported that one additional star in an average online rating generates a 5- to 9-percent increase in revenue https://reputation.com/resources/ebook/success-kit-online-reputation-management-how-better-reviews-drive-revenue/ #reviewsmatter #localmarketing
REPUTATION.COM
Online Reputation Management Success Kit: How Better Reviews Drive Revenue
For this insurance provider, co-op utilization and agent satisfaction were low because the approval and reimbursement process was long and frustrating. With the help of BrandMuscle’s #fundmanagement solution, they reached a 97% co-op fund utilization rate. http://ow.ly/frkn50BTH7X
#Goingdigital includes inspiring more programs to centralize their processes into a solution, rather than spreadsheets--which get lost, updated multiple times, are overly manual, and lack the capabilities to be strategic in your incentives execution. https://www.workstride.com/insights/reward-delivery-in-an-upended-reality/
WORKSTRIDE.COM
Reward Delivery in an Upended Reality - WorkStride
CHANNELMARKETERREPORT.COM
TCMA And Channel Management Solution Vendors Partner With Incentive Technology Providers
WorkStride
October 26 at 1:19 PM ·
#ICYMI: Some exciting news moving through the #incentives industry right now. See how we're working with BrandMuscle, our partner, to add fund management and centralized reporting capabilities to help drive revenue for our customers!
#Partnership #WorkStride #BrandMuscle
"Local advertising is an integral part of what we do as community leaders. Being able to leverage BrandMuscle’s platform and team for getting prices, choosing ads, and facilitating the process of using my co-op is a big help for me, as we all need extra capacity,” said an insurance agent and BrandMuscle client. http://brandmuscle.com/resources/insurance-co-op-utilization-success-story/
BRANDMUSCLE.COM
Insurance Co-op Utilization Success Story - BrandMuscle
Businesses across industries, from hospitality to banking to technology, should have a plan to enhance their customer experience, as well as their customer-focused strategies coming out of the crisis.
http://ow.ly/2pRs50Bqh1H
BLOG.PROTIVITI.COM
After the Virus: Reassessing and Future-Proofing Your Business From a Customer Experience Perspective - The Protiviti View
SpotMenus by BrandMuscle has released an iOS app for finding contactless restaurants, viewing no-touch menus, and joining waitlists.
Make sure your establishment has uploaded at least one menu to the platform so guests will be able to locate it through the app!
https://www.spotmenus.com/spotmenus-releases-qr-code-menu-app-to-help-guests-find-nearby-restaurants-and-scan-menus/
SPOTMENUS.COM
QR Code Menu App - SpotMenus
Can your #channelpartners easily access the brand assets they need to market your brand in a way that's true to your corporate image?
If not, learn how a #BAM can help take your #localmarketing efforts to the next level: https://www.brandmuscle.com/resources/brand-asset-management/
“We’re reducing costs, saving time, and empowering dealers to get locally relevant messages out faster while protecting the brand,” said a luxury automotive company. “The BrandMuscle technology is so intuitive that it has become our dealers’ centralized campaign planning tool.” http://ow.ly/B9y550BTGF2
Some #franchise business owners--even those with established systems at their disposal--don’t achieve the success they could. Usually, it's because instead of leading like ringmasters, they run their operation like circus performers, engaging in counterproductive behaviors that limit their results. http://ow.ly/2khc50CfEQl
ENTREPRENEUR.COM
Stop Running Your Franchise Like a Circus!
A #BAM system protects the integrity of a company through the proper use of brand assets. Your team won’t need to create a sales deck from scratch, guess your brand’s font color, or pull images off Google. All the assets will be at their fingertips. https://www.brandmuscle.com/resources/brand-asset-management/
BRANDMUSCLE.COM
Brand Asset Management - BrandMuscle
It’s been eight months and the virus and economic turmoil persist. Everyone is exhausted. In some cases, your remote employees’ motivation to do good work may be falling on a long list of priorities. How can managers fight the work-from-home fatigue setting in? Our Senior Manager of Performance Marketing weighs in via Street Fight Magazine: https://streetfightmag.com/2020/11/09/managing-a-remote-team-3-tips-from-a-cool-manager/#.X6lRBXdFyCQ
STREETFIGHTMAG.COM
Managing a Remote Team: 3 Tips From a Cool Manager
A #BAM system protects the integrity of a company through the proper use of brand assets. Your team won’t need to create a sales deck from scratch, guess your brand’s font color, or pull images off Google. All the assets will be at their fingertips. https://www.brandmuscle.com/resources/brand-asset-management/
SPOTMENUS.COM
COVID-19 Resources for New York Restaurants and Bars - SpotMenus
SpotMenus by BrandMuscle
November 11 at 8:09 PM ·
With 2021 planning underway, the question on every marketer's mind is "When will the economy recover and how will it impact my marketing strategy?" Shar VanBoskirk shares pandemic recovery predictions from Forrester:
https://www.brandmuscle.com/resources/cmo-trends-top-channel-marketing-priorities-for-2020/
Should you take your marketing in-house or outsource it to an agency? Sarah Cucchiara, SVP of Channel Marketing, asserts the best #marketingstrategies involve a strong partnership and a balanced workload between the in-house marketers and agency partners. Here’s why: https://www.ana.net/magazines/show/id/forward-2020-11-brandmuscle-in-house-vs-outsourced-marketing
ANA.NET
ANA Newsstand | BrandMuscle: In-house vs. Outsourced Marketing
It’s too late to rebuild websites for #holiday2020. But SMBs can still claim and optimize profiles on a few key sites to maximize their online visibility:
https://martechtoday.com/holiday-2020-is-do-or-die-for-many-smbs-244910?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main #toosmalltofail #locationdatamanagement
MARTECHTODAY.COM
Holiday 2020 is do or die for many SMBs
Looking for a simple solution for scaling your marketing program across the country, or even the world? Learn if #coopmarketing is right for your brand: https://www.brandmuscle.com/resources/what-is-co-op-marketing/
Your business needs noticing. That means consistent, aggressive, unavoidable marketing. You need to promise something big, then deliver something even bigger. If you do, soon your customers will be shouting on your behalf, drawing even bigger crowds. http://ow.ly/5Wz550CfF96
ENTREPRENEUR.COM
OK, Maybe You Should Run Your Franchise Like a Circus
Ditch the spreadsheets and outdated technology. Streamline your #fundmanagement program to get the most out of every dollar you invest.
48% of remote employees reported missing social interactions with coworkers more than anything else about the office. http://ow.ly/fe2750CfDcR
STREETFIGHTMAG.COM
Managing a Remote Team: 3 Tips From a Cool Manager
The world outside may be frightful, but the warm blue light of a cell phone is always delightful and open for business.
#localmarketing #holidayshopping #socialmediasales https://streetfightmag.com/2020/11/10/the-world-outside-is-frightful-drive-holiday-sales-with-social-media-instead/#.X6q3W3dFyCQ
STREETFIGHTMAG.COM
The World Outside is Frightful—Drive Holiday Sales with Social Media Instead
Now is the time to reinvent your marketing purpose and process. In a climate where everything has changed, it’s actually more risky for you to do nothing different than for you to overhaul your current strategy. https://www.brandmuscle.com/resources/channel-marketing-trends-and-priorities-for-2021/ #pandemicmarketing
BRANDMUSCLE.COM
Channel Marketing Trends and Priorities for 2021 - BrandMuscle
Google My Business (GMB) listings are easily the single-most important factor driving an enterprise’s visibility. Reviews are the second-most important factor. And citations are become less important year after year.
http://ow.ly/MIVQ50CfG1l
UK.REPUTATION.COM
uk.reputation.com
An estimated 49% of shoppers plan to complete their holiday shopping before Thanksgiving weekend. This leaves no time to waste for creating a social media content calendar to plan your holiday promotions—both organic and paid. https://streetfightmag.com/2020/11/10/the-world-outside-is-frightful-drive-holiday-sales-with-social-media-instead/#.X6q3W3dFyCQ
STREETFIGHTMAG.COM
The World Outside is Frightful—Drive Holiday Sales with Social Media Instead
Shar VanBoskirk gives practical advice on how to continue marketing during a recession despite budget cuts and changing buyer behavior: https://www.brandmuscle.com/resources/cmo-trends-top-channel-marketing-priorities-for-2020/ #CMOtrends
Shar VanBoskirk gives practical advice on how to continue marketing during a recession despite budget cuts and changing buyer behavior: https://www.brandmuscle.com/resources/cmo-trends-top-channel-marketing-priorities-for-2020/
Join us for a live webcast on Tuesday, December 15 at 1 p.m. ET--We’ll reveal key findings and trends uncovered from millions of data points in this year's State of Local Marketing Report: https://www.brandmuscle.com/resources/the-state-of-local-marketing-report-2020-2021-webcast/
Having a quick and easy claims process is more important than ever to encourage your #channelpartners to continue marketing. Learn how simple processing claims can be:
Consumers are less inclined to make in-store visits these days, but that doesn’t mean that they don’t want to shop and see what you have to offer. Bring your local business to customers by transforming your social media accounts into a virtual “in-store” experience. https://streetfightmag.com/2020/11/10/the-world-outside-is-frightful-drive-holiday-sales-with-social-media-instead/#.X6q3W3dFyCQ
STREETFIGHTMAG.COM
The World Outside is Frightful—Drive Holiday Sales with Social Media Instead
Have you updated your #GMB listing recently? https://reputation.com/resources/blog/google-my-business-conversions-are-surpassing-pre-covid-levels/
REPUTATION.COM
Google My Business Conversions Are Surpassing Pre-COVID Levels
Pizza boxes, church bulletins, and gas stations—these traditional tactics are the unsung heroes of pandemic marketing: http://ow.ly/R90250CEX0l
The SOLM Report is the most comprehensive study on #localmarketing, with 8,000+ channel partners participating in the last six years. Learn what channel partners feel corporate marketers can do to better support them in their marketing efforts: https://www.brandmuscle.com/resources/the-state-of-local-marketing-report-2020-2021-webcast/
Not all co-op marketing programs are built the same; many brands struggle with poor funds utilization, frustrated partners, and lackluster #ROI. Learn best practices for making your co-op program a success: http://ow.ly/7VtP50ClS2y
BRANDMUSCLE.COM
Co-op Marketing - BrandMuscle
Shar VanBoskirk gives practical advice on how to continue marketing during a recession despite budget cuts and changing buyer behavior: http://ow.ly/8zWr50CtRxW #CMOtrends
"As companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads...Research shows that companies that consistently advertise even during recessions perform better in the long run."
https://knowledge.wharton.upenn.edu/article/when-the-going-gets-tough-the-tough-dont-skimp-on-their-ad-budgets/
KNOWLEDGE.WHARTON.UPENN.EDU
When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets - Knowledge@Wharton
A balanced partnership will reduce friction between corporate and #channelpartners, improve local scalability, and provide access to brand knowledge and specialized talent. http://ow.ly/gopu50Cpfkr #localmarketing
ANA.NET
ANA Newsstand | BrandMuscle: In-house vs. Outsourced Marketing
“We needed a way to create awareness and preference for our brand online earlier in the buyer’s journey. BrandMuscle helped us convert online searches to in-store purchases,” said the Marketing Director of a flooring manufacturer. https://www.brandmuscle.com/resources/flooring-manufacturer-brand-loyalty-success-story/
This webcast TODAY at 1 p.m. ET will reveal #channelmarketing trends from 2020, including shifts in local marketing investments and activity due to the COVID-19 pandemic, insights into co-op fund utilization, and more: http://ow.ly/SrK450CATes #2020marketingtrends
This webcast TODAY at 1 p.m. ET will reveal #channelmarketing trends from 2020, including shifts in local marketing investments and activity due to the COVID-19 pandemic, insights into co-op fund utilization, and more: http://ow.ly/SrK450CATes #2020marketingtrends
This webcast TODAY at 1 p.m. ET will reveal #channelmarketing trends from 2020, including shifts in local marketing investments and activity due to the COVID-19 pandemic, insights into co-op fund utilization, and more: http://ow.ly/SrK450CATes #2020marketingtrends
The SOLM 2020-2021 Webcast will reveal timely insights and best practices for driving growth through local channel partners. Register now for the LIVE webcast on Tuesday, December 15, 2020 at 1:00 p.m. ET. http://ow.ly/yJGB50CB0ze #channelmarketing #marketingresearch
Since partnering with BrandMuscle over a decade ago, this #telcom client has relied on the leader in #localmarketing to provide dealers with optimal programs and white-glove support. BrandMuscle increased the company’s local market share through an integrated mix of digital, traditional, and event marketing: http://ow.ly/1I4s50BTIdC
BRANDMUSCLE.COM
Telecom Brand Management Success Story - BrandMuscle
“BrandMuscle continues to be a critical element of our marketing mix. We are in a very competitive environment, and we’re a national brand that competes on a local level,” said the EVP of Strategy and Business Development at a global telecommunications company. http://ow.ly/6Hrr50BTHOF
#traditionalmarketing isn’t dead yet—leverage these 3 tactics to keep your brand top of mind throughout the pandemic: http://ow.ly/QJ0a50CEX5h
Are your channel partners letting their co-op dollars go to waste? Use these three tips to maximize fund utilization in your #coopmarketing program: http://ow.ly/h0vC50CNKUw
Taking all marketing in-house presents issues with scalability and talent acquisition. Outsourcing everything makes it difficult to stay connected to the brand. But when a partnership is in balance and the right mix of in-house and outsourced agency resources is achieved, optimal business results are realized. https://www.ana.net/magazines/show/id/forward-2020-11-brandmuscle-in-house-vs-outsourced-marketing
ANA.NET
ANA Newsstand | BrandMuscle: In-house vs. Outsourced Marketing
Wondering when the economy—and your marketing budget—will improve? Forrester has predicted that the most likely scenario is a longer recovery period, where the economy begins to recover midway through 2021 and marketing spend will follow shortly after. http://ow.ly/yXRU50CtyPo #economicrecovery #marketingtrends
BRANDMUSCLE.COM
Channel Marketing Trends and Priorities for 2021 - BrandMuscle
The world has changed dramatically this year. Why should your brand's marketing strategy be stuck in the pre-covid era? NOW is the time to pivot your marketing process and messaging. https://www.brandmuscle.com/resources/cmo-trends-top-channel-marketing-priorities-for-2020/
Sarah Cucchiara reflects on how BrandMuscle clients have pivoted their #marketingstrategy during the pandemic: https://www.brandmuscle.com/resources/cmo-trends-top-channel-marketing-priorities-for-2020/
BrandMuscle achieved a 200% increase in conversions and 30% decrease in cost per conversion for a flooring manufacturer client: https://www.brandmuscle.com/resources/flooring-manufacturer-brand-loyalty-success-story/ #manufacturing #b2bmarketing
“BrandMuscle continues to be a critical element of our marketing mix. We are in a very competitive environment, and we’re a national brand that competes on a local level,” said the EVP of Strategy and Business Development at a global telecommunications company. http://ow.ly/6Hrr50BTHOF
#traditionalmarketing isn’t dead yet—leverage these 3 tactics to keep your brand top of mind throughout the pandemic: http://ow.ly/QJ0a50CEX5h
Are your channel partners letting their co-op dollars go to waste? Use these three tips to maximize fund utilization in your #coopmarketing program: http://ow.ly/h0vC50CNKUw
Taking all marketing in-house presents issues with scalability and talent acquisition. Outsourcing everything makes it difficult to stay connected to the brand. But when a partnership is in balance and the right mix of in-house and outsourced agency resources is achieved, optimal business results are realized. https://www.ana.net/magazines/show/id/forward-2020-11-brandmuscle-in-house-vs-outsourced-marketing
ANA.NET
ANA Newsstand | BrandMuscle: In-house vs. Outsourced Marketing
How will you make it easy for channel partners to execute on your corporate marketing objectives next year? https://www.brandmuscle.com/resources/cmo-trends-top-channel-marketing-priorities-for-2020/
Did you miss the State of Local Marketing Report 2020-2021 Webcast? View the webinar on-demand to access key findings and trends from this year’s #localmarketing research: http://ow.ly/1GH550CB0CL
Don’t stop marketing in 2021. If you’re marketing when no one else is, you have a much louder voice. http://ow.ly/Emzc50Ctz9L #localmarketing #2021predictions #CMOtrends
Sarah Cucchiara reflects on how BrandMuscle clients have pivoted their #marketingstrategy during the pandemic: https://www.brandmuscle.com/resources/cmo-trends-top-channel-marketing-priorities-for-2020/
BrandMuscle achieved a 200% increase in conversions and 30% decrease in cost per conversion for a flooring manufacturer client: https://www.brandmuscle.com/resources/flooring-manufacturer-brand-loyalty-success-story/ #manufacturing #b2bmarketing
“BrandMuscle continues to be a critical element of our marketing mix. We are in a very competitive environment, and we’re a national brand that competes on a local level,” said the EVP of Strategy and Business Development at a global telecommunications company. http://ow.ly/6Hrr50BTHOF
It doesn’t quite take a village to build a brand, but it does take a strong partnership. #inhousevsagency #channelmarketing https://www.ana.net/magazines/show/id/forward-2020-11-brandmuscle-in-house-vs-outsourced-marketing
ANA.NET
ANA Newsstand | BrandMuscle: In-house vs. Outsourced Marketing
Co-op marketing can be extremely beneficial for boosting #brandawareness at the local level, lowering advertising costs, accessing campaign performance analytics, and growing revenue for corporate and channel partners alike. https://www.brandmuscle.com/resources/what-is-co-op-marketing/
BRANDMUSCLE.COM
Co-op Marketing - BrandMuscle
https://www.nytimes.com/2020/12/31/style/tiktok-trends-2020.html
NYTIMES.COM
This Is Why You Heard About TikTok So Much in 2020
Our annual State of Local Marketing Report is here! Discover the channel marketing programs and tactics that can help you drive more revenue in 2021: http://ow.ly/rl7650D1G0K
BRANDMUSCLE.COM
State of Local Marketing Study Reveals Formula for Driving More Revenue Through Channel Partners
Happy 2021! Will this be the year to stop using spreadsheets for your fund management program? #localmarketing
How will you make it easy for channel partners to execute on your corporate marketing objectives next year? https://www.brandmuscle.com/resources/cmo-trends-top-channel-marketing-priorities-for-2020/
More than ever before, the data revealed in the State of Local Marketing Report reflects channel partners’ critical need for corporate support and marketing guidance. Learn what resources and knowledge your partners are craving from you: http://ow.ly/2eIT50D7C8e #localmarketing
BRANDMUSCLE.COM
Local Marketing Trends and Best Practices - BrandMuscle
While the economy continues to recover, organizations must employ innovative strategies to grow revenue and retain existing customers and employees- by building trust, being empathetic, and making employees and customers feel valued. http://ow.ly/cVEn50D0Ma6
WORKSTRIDE.COM
Webinar: Shaping the Employee & Customer Experience to Maximize Competitive Advantage - WorkStride
Are your channel partners struggling to see the value in using corporate provided funds? Here are a few common barriers to using co-op funds--and how to eliminate them in your own marketing program:
http://ow.ly/MclZ50CNLbW
If you’ve heard the term ‘distributed marketing’ but want to see if this model is right for you, look no further.
http://ow.ly/4zCV50D5vfb #distributedmarketing #channelmarketing #TCMA
It doesn’t quite take a village to build a brand, but it does take a strong partnership. #inhousevsagency #channelmarketing https://www.ana.net/magazines/show/id/forward-2020-11-brandmuscle-in-house-vs-outsourced-marketing
ANA.NET
ANA Newsstand | BrandMuscle: In-house vs. Outsourced Marketing
Co-op marketing can be extremely beneficial for boosting #brandawareness at the local level, lowering advertising costs, accessing campaign performance analytics, and growing revenue for corporate and channel partners alike. https://www.brandmuscle.com/resources/what-is-co-op-marketing/
BRANDMUSCLE.COM
Co-op Marketing - BrandMuscle
Richard Mendis breaks down how the trend toward #digitaltactics was accelerated by the pandemic in Localogy. SEO, social media, paid search, and websites and landing pages experienced the most significant increases in marketing priority from 2019. https://www.localogy.com/digital-tactics-dominate-2020-local-marketing/ #marketingtrends
LOCALOGY.COM
Digital Tactics Dominate 2020 Local Marketing - Localogy
While virtual events offer a safe, flexible way to gather leads and share or promote content, it doesn’t quite allow for organic or spontaneous interactions that make in-person events attractive.
http://ow.ly/XkUv50D0MV3 #eventmarketing #localmarketing
ADWEEK.COM
Who's Actually Going to an Event Next Year?
This year’s #localmarketing research indicates channel partners who invest at least 1% of revenue in marketing see 30% higher revenue http://ow.ly/3aIp50D7Ck9
BRANDMUSCLE.COM
State of Local Marketing Study Reveals Formula for Driving More Revenue Through Channel Partners
More than ever before, the data revealed in the State of Local Marketing Report reflects channel partners’ critical need for corporate support and marketing guidance. Learn what resources and knowledge your partners are craving from you: http://ow.ly/2eIT50D7C8e #localmarketing
BRANDMUSCLE.COM
Local Marketing Trends and Best Practices - BrandMuscle
While the economy continues to recover, organizations must employ innovative strategies to grow revenue and retain existing customers and employees- by building trust, being empathetic, and making employees and customers feel valued. http://ow.ly/cVEn50D0Ma6
WORKSTRIDE.COM
Webinar: Shaping the Employee & Customer Experience to Maximize Competitive Advantage - WorkStride
Are your channel partners struggling to see the value in using corporate provided funds? Here are a few common barriers to using co-op funds--and how to eliminate them in your own marketing program:
http://ow.ly/MclZ50CNLbW
"Experience economy" is not a new concept. http://ow.ly/FPHn50D0OeZ #marketingdata #experienceeconomy
ADAGE.COM
In the experience economy brands need to adapt or die
These hyper-local, traditional marketing tactics may not have been as relevant pre-pandemic. But your local marketing strategy should evolve to reflect the current climate. http://ow.ly/qgq050CEX8D
More than ever before, the data revealed in the State of Local Marketing Report reflects channel partners’ critical need for corporate support and marketing guidance. Learn what resources and knowledge your partners are craving from you: http://ow.ly/BGph50D7CDV
In 2020, many marketers shifted their spend to digital tactics, while others doubled down on traditional advertising for lack of corporate guidance. http://ow.ly/ACmt50D8Upy #digitalmarketing #marketingpivot
Richard Mendis breaks down how the trend toward #digitaltactics was accelerated by the pandemic in Localogy. SEO, social media, paid search, and websites and landing pages experienced the most significant increases in marketing priority from 2019. https://www.localogy.com/digital-tactics-dominate-2020-local-marketing/ #marketingtrends
LOCALOGY.COM
Digital Tactics Dominate 2020 Local Marketing - Localogy
While virtual events offer a safe, flexible way to gather leads and share or promote content, it doesn’t quite allow for organic or spontaneous interactions that make in-person events attractive.
http://ow.ly/XkUv50D0MV3 #eventmarketing #localmarketing
ADWEEK.COM
Who's Actually Going to an Event Next Year?
With 8,000+ channel partners participating in the last six years, the #SOLM report reveals year-over-year insights and timely trends for channel marketing leaders to optimize their #channelmarketing program. http://ow.ly/xeQh50D7Csa
BRANDMUSCLE.COM
State of Local Marketing Study Reveals Formula for Driving More Revenue Through Channel Partners
The savviest local marketers shifted their marketing priorities and budgets to the tactics that would be most effective in the new normal—digital. http://ow.ly/CRj350Dcr8M #digitaltransformation #covidtrends
LOCALOGY.COM
Digital Tactics Dominate 2020 Local Marketing - Localogy
SMBs can get caught in the crosshairs of an attack aimed at a larger corporation. Infiltrating a small partner company’s systems is an excellent way to climb the ladder and eventually reach the big target. http://ow.ly/eTjv50D0OrA #cybersecurity
STREETFIGHTMAG.COM
Email Security for Small Businesses | Street Fight
Local business partners highlighted a number of ways that corporate can make it easier to use co-op funds in this year’s #localmarketing research: http://ow.ly/k04850D8VDW
New Year, new #socialmediatrends to stay on top of. Learn what top trends lie ahead, what platforms small businesses are using, and pandemic-related changes in social media usage. http://ow.ly/L0Hq50DjEnf
Look around and you’ll see channel partners everywhere. Kellogg’s sells its cereal through grocery stores, rather than through a branded Kellogg’s store, and Nationwide sells its insurance through agents. Consumers don’t know channel partners by that name. They know Kroger and insurance agencies. http://ow.ly/P2tw50D5voe
BRANDMUSCLE.COM
How Distributed Marketing Works - BrandMuscle
SpotMenus by BrandMuscle is now available to off-premise accounts for sharing digital point-of-sale content and managing curbside pickup! Learn how these enhancements help retail establishments adapt to changes in consumer behavior brought on by the COVID-19 pandemic:
http://ow.ly/OPYf50DqRnj
BRANDMUSCLE.COM
BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus, Curbside Pickup
Our CSO Richard Mendis has a PSA: youth league marketing is a bigger opportunity than the Super Bowl.
He says, "For the same cost of running one Super Bowl ad, your brand could sponsor more than 8,000 local sports teams and still have budget left over for other tactics. Scaling this strategy across thousands of locations puts your ad's reach in the millions."
https://streetfightmag.com/2021/02/03/youth-league-marketing-is-a-bigger-opportunity-than-the-super-bowl/#.YBq9ZdhKi70
#localmarketing #sportsmarketing #superbowl
STREETFIGHTMAG.COM
Youth League Marketing Is a Bigger Opportunity than the Super Bowl | Street Fight
Do you know how your local channel partners are spending their #MDF or #coopmarketing funds? Are corporate funds being fully utilized? Do your partners know which marketing tactics are most effective for driving revenue? The right #fundmanagement program can help.
Marketing can make or break a #localbusiness. Learn how to help your channel partners successfully market your brand: http://ow.ly/8aPo50D7CXz
With 8,000+ channel partners participating in the last six years, the #SOLM report reveals year-over-year insights and timely trends for channel marketing leaders to optimize their #channelmarketing program. http://ow.ly/xeQh50D7Csa
BRANDMUSCLE.COM
State of Local Marketing Study Reveals Formula for Driving More Revenue Through Channel Partners
The savviest local marketers shifted their marketing priorities and budgets to the tactics that would be most effective in the new normal—digital. http://ow.ly/CRj350Dcr8M #digitaltransformation #covidtrends
LOCALOGY.COM
Digital Tactics Dominate 2020 Local Marketing - Localogy
Have you heard? SpotMenus by BrandMuscle has new capabilities for retail establishments such as liquor stores, grocers, cannabis dispensaries, bakeries and more: http://ow.ly/nTmV50DqRI7 #QRcodemarketing
Surveys show an increase in the perception that the corporate-provided program is incomplete. Learn which tactics your partners wish were included in your #localmarketing program: https://www.brandmuscle.com/resources/the-state-of-local-marketing-report-2020-2021/
Join us next Wednesday, Feb. 17 for a Localogy Live webcast about driving #ROI through #localmarketing partnerships! Register here: http://ow.ly/a0rF50DvCEC
LIVE.LOCALOGY.COM
Coming 2/17! LocalAgency: Featuring Sarah Cucchiara of Brandmuscle
Are you working with multiple ad agencies? Doing this could cause pricier media buys, misaligned marketing strategies, and muddled reporting. Here’s why: http://ow.ly/1Rk350DvAmK #marketingstrategy
Localogy
February 9 at 4:02 PM ·
"The average customer that adds Yext Answers to their site sees a huge spike in search volume within 30-60 days of putting it live."
Localogy sits down with Yext Co-founder & CEO, Howard Lerman, to learn about the next big thing in search for SMBs.
On-Demand NOW! https://bit.ly/3p2iMXd
Sarah Cucchiara reveals in Localogy how national brands and franchises can drive more revenue at the local level based on data from more than 1,000 channel partner surveys. https://www.localogy.com/5-data-driven-ways-to-drive-more-revenue-through-channel-partners/ #localmarketing
LOCALOGY.COM
5 Data-Driven Ways To Drive More Revenue Through Channel Partners - Localogy
https://fb.watch/3JvmxrXB2J/
Localogy
6 hrs ·
📺LIVE NOW! 📺
How do you leverage your local marketing partnerships in the most effective way to drive serious, lasting ROI? 🤝
Find out from Sarah Cucchiara, SVP of Channel Marketing Strategy at BrandMuscle: https://bit.ly/2NEVMAc
On their own, channel partners may not generate significant revenue for your brand. But collectively, they hold the power to meaningfully lift overall business sales. Here's how: http://ow.ly/fxAd50DvznM #channelmarketing
LOCALOGY.COM
5 Data-Driven Ways To Drive More Revenue Through Channel Partners - Localogy
TODAY Sarah Cucchiara will be featured as a leader in driving the future of localization by Localogy and will share her ideas on how to create a consistent experience throughout the customer journey. Register now: http://ow.ly/tK5M50DvDpk
LIVE.LOCALOGY.COM
Coming 2/17! LocalAgency: Featuring Sarah Cucchiara of Brandmuscle
Social media is a top priority for a majority of #localmarketers, so providing support in the form of customizable content and educational resources can give your partners the boost they need to increase revenue through social media. https://www.brandmuscle.com/resources/social-media-marketing-trends-2021/ #socialmediatrends
BRANDMUSCLE.COM
Social Media Marketing Trends 2021 - BrandMuscle
Paula Carren will be a featured speaker in a Tential I.T. panel to discuss and tackle the various issues women in technology face. Register today for the virtual event on March 11! http://ow.ly/MJNc50DABrL
#womenintech
EVENTBRITE.COM
Tential Women in Tech Series - Diversity, Networking, & Global Differences!
This past weekend, American tradition put millions on the couch watching top athletes battle for glory while we ate chicken wings and got excited about being served ads. But is dreaming about placing a #Superbowlad all it's cracked up to be? Rich Mendis says no.
http://ow.ly/96S750Dqfb7
STREETFIGHTMAG.COM
Youth League Marketing Is a Bigger Opportunity than the Super Bowl | Street Fight
Direct mail and flyers have suffered the biggest drops in priority this year. https://www.brandmuscle.com/resources/the-state-of-local-marketing-report-2020-2021/
Erin Strong makes a case for reconsidering the multi-agency model. She asks and answers, “What’s a new leader to do if she inherits several multiyear agency relationships?” http://ow.ly/VxRh50DvBjL
BRANDMUSCLE.COM
Single Agency vs Multi-Agency Model - BrandMuscle
One #SuperBowlad costs $5 million+ and that doesn’t even factor in the expenses of producing an elaborate commercial. That’s a huge gamble for a one-time ad. Local advertising’s cost is not only more palatable; it’s a safe bet for big brands. Here's why: http://ow.ly/qndW50DqfSt
STREETFIGHTMAG.COM
Youth League Marketing Is a Bigger Opportunity than the Super Bowl | Street Fight
Is #localmarketing really as important as a #SuperBowlad when considering cost efficiency, reach, impact, and scalability? Rich Mendis breaks down the difference in Street Fight Magazine.
http://ow.ly/qCUN50Dqfyw
STREETFIGHTMAG.COM
Youth League Marketing Is a Bigger Opportunity than the Super Bowl | Street Fight
https://fb.watch/3JvmxrXB2J/
Localogy
February 17 at 8:43 PM ·
📺LIVE NOW! 📺
How do you leverage your local marketing partnerships in the most effective way to drive serious, lasting ROI? 🤝
Find out from Sarah Cucchiara, SVP of Channel Marketing Strategy at BrandMuscle: https://bit.ly/2NEVMAc
On their own, channel partners may not generate significant revenue for your brand. But collectively, they hold the power to meaningfully lift overall business sales. Here's how: http://ow.ly/fxAd50DvznM #channelmarketing
LOCALOGY.COM
5 Data-Driven Ways To Drive More Revenue Through Channel Partners - Localogy
Customers have take on at-home haircuts and perfected their banana bread baking skills--causing a shift in shopping for years to come. As America reopens, marketers should focus on balancing an at-home and in-person presence in order to build a lasting relationship in the new normal. https://streetfightmag.com/2021/02/24/the-convenience-consumer-is-here-to-stay/?mc_cid=a0371a0d9c&mc_eid=14e56dec01&doing_wp_cron=1614350842.1723248958587646484375#.YDkJ-3dFzIW
STREETFIGHTMAG.COM
The Convenience Consumer Is Here to Stay | Street Fight
BrandMuscle is proud to announce Robert R. Olivares, PhD, a 20-year veteran marketing leader from the consumer sector, has joined the executive team as SVP of Innovation Solutions. https://www.brandmuscle.com/resources/robert-olivares-phd-joins-brandmuscle-as-senior-vice-president-of-innovation-solutions/
Apple’s newest #iOSprivacy update mean big changes for any business that advertises on Facebook. Our Director of Paid Media, Mo Awad, breaks down how to prepare for the pivots #marketers will need to make to their strategy, reporting, and more. https://www.brandmuscle.com/resources/what-apples-newest-ios-privacy-changes-mean-for-marketers/
Searches related to “open,” “delivery,” and "near me” have exploded during the pandemic. Are you helping your partners with managing their online business listings to ensure your brand is visible for these terms across the internet? http://ow.ly/nB0j50D7DbA
Direct mail and flyers have suffered the biggest drops in priority this year. https://www.brandmuscle.com/resources/the-state-of-local-marketing-report-2020-2021/
Erin Strong makes a case for reconsidering the multi-agency model. She asks and answers, “What’s a new leader to do if she inherits several multiyear agency relationships?” http://ow.ly/VxRh50DvBjL
BRANDMUSCLE.COM
Single Agency vs Multi-Agency Model - BrandMuscle
Many advertisers have questions about how the #iOSprivacy update will impact their strategy. How does it affect Facebook paid media campaigns? Can we still effectively target audience segments? Will our reporting metrics be thrown off? Find answers here: http://ow.ly/297m50DJKup
BRANDMUSCLE.COM
What Apple’s Newest iOS Privacy Changes Mean for Marketers
Too often, #channelmarketers may jump from a broad goal (“more sales”) straight to a narrow tactic to get there (like adding this tool; launching this campaign; adding this reward.)
Overlooked in strategy may be the avenues that lie in between a high-level goal and the granular activities… Enter the five E’s of channel strategy from our partner WorkStride. http://ow.ly/9XRh50DLbTV
WORKSTRIDE.COM
The Channel Incentive Strategy Playbook - WorkStride
We surveyed 1,000+ channel partners across a variety of industries about their marketing program. Use this data to shape your channel marketing strategy to best serve your own partners’ needs http://ow.ly/K8m250D7DiL #marketingdata
Sustained business growth is within reach for brands that make intelligent adjustments to their marketing processes, technology, and messaging to suit the moment we’re in together. http://ow.ly/lhTH50D7Dru #marketingtrends
Olivares brings over 20 years of executive sales and marketing experience in the alcohol, beverage and consumer goods industries. His perspective will be invaluable for helping BrandMuscle’s clients thrive. http://ow.ly/kn9n50DJK8O
BRANDMUSCLE.COM
Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions
Want to give your #channelpartners a clear understanding of how their campaigns are performing and how they can improve? Check out our new solution, Channel Partner Scorecard: http://ow.ly/j6bJ50DMPgy
What’s the difference between #coopmarketing and #MDF? Although the terms co-op and MDF funds are often used interchangeably because of certain similarities, they are not the same. http://ow.ly/y2O450DMRin
BRANDMUSCLE.COM
MDF Marketing - BrandMuscle
Less than half of partners are satisfied with the quality of the content they are receiving from the corporate brand. How can you improve the quality and relevance of the marketing content your brand provides? http://ow.ly/Db0O50D8UMu #channelmarketing
Increase partner engagement, improve partner marketing maturity; incentivize ideal #localmarketing choices, and close the marketing-to-sales loop with our new solution, Channel Partner Scorecard: http://ow.ly/U98p50DMPkO #marketingstrategy #softwaresolutions
BRANDMUSCLE.COM
BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity
Having a more diverse workforce and leadership team not only brings in the perspectives of all your potential customers, but it helps drive growth. In fact, companies with more diverse executives were 33% more likely to see above average profits. http://ow.ly/pe2u50DMUoq
MARTECHTODAY.COM
The onus of diversity should not fall to Black marketers
BrandMuscle is proud to announce our partnership with Garrison Brothers Distillery, home of the first and oldest legal whiskey distillery in Texas. We're here to amplify their message that good bourbon can change the world. https://www.brandmuscle.com/resources/garrison-brothers-distillery-partners-with-brandmuscle-for-point-of-sale-marketing-and-high-quality-print-needs/
Many advertisers have questions about how the #iOSprivacy update will impact their strategy. How does it affect Facebook paid media campaigns? Can we still effectively target audience segments? Will our reporting metrics be thrown off? Find answers here: http://ow.ly/297m50DJKup
BRANDMUSCLE.COM
What Apple’s Newest iOS Privacy Changes Mean for Marketers
With consumers shifting to e-commerce as their primary means of shopping, retail brands’ digital presence must be stronger than ever before. Brands that will win in 2021 are those that understand the importance of the customer experience and provide site visitors with guidance throughout the entire shopping journey. http://ow.ly/pYWl50DMVhh
STREETFIGHTMAG.COM
Expert Roundup: How Will Retail Transform in 2021? Part II | Street Fight
Register now for the Street Fight Summit on May 4, where our own Sarah Cucchiara will join other #localmarketing leaders on a panel about the future of location data management, reputation management, and social media.
Street Fight
March 2 at 6:00 PM ·
We’re excited to announce the Street Fight Virtual Summit, an event designed to bring together the companies and thought leaders setting the standard in everything from location intelligence to retail technology.
This event is for you if you want to:
- Boost your thought leadership profile and build your authority.
- Connect with other thought leaders and top companies.
- Familiarize yourself with cutting-edge approaches to shared challenges.
- Engage with potential partners and top companies in local marketing.
- Develop new strategies to grow your business and meet evolving consumer demand.
Learn more about #StreetFightSummit2021: https://buff.ly/3uNbIl9
LOCALOGY.COM
Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy - Localogy
Localogy
March 15 at 3:22 PM ·
New from Localogy Insider: Align Local Marketing Execution With Your National Strategy
Click to Read the Full Story Now! https://bit.ly/3tm3nTX
By Sarah Cucchiara, SVP of Channel Marketing at BrandMuscle
Sarah Cucchiara writes for Localogy, "When a mother duck and her ducklings travel together in a row, their power in numbers can deter predators. The same is true of brands that work in harmony with channel partners—competitors are less likely to make headway."
https://www.localogy.com/get-your-ducks-in-a-row-align-local-marketing-execution-with-your-national-strategy/
LOCALOGY.COM
Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy - Localogy
What’s the difference between #coopmarketing and #MDF? Although the terms co-op and MDF funds are often used interchangeably because of certain similarities, they are not the same. http://ow.ly/y2O450DMRin
BRANDMUSCLE.COM
MDF Marketing - BrandMuscle
Less than half of partners are satisfied with the quality of the content they are receiving from the corporate brand. How can you improve the quality and relevance of the marketing content your brand provides? http://ow.ly/Db0O50D8UMu #channelmarketing
50% of local partners are at the Developing level of marketing maturity. Raising this group to Equipped could result in up to 5% higher YOY revenue growth for your brand and partners alike. Learn how in the 2020-2021 #SOLM report http://ow.ly/2H5R50D8VTg #growthmarketing
Our research found partners are only spending 65% of their available funds. Nearly half of business partners are using less than 75% of their funds, with 1 in 4 using less than 25% of available funds. How does your #coopmarketing utilization compare? https://www.brandmuscle.com/resources/the-state-of-local-marketing-report-2020-2021/
BRANDMUSCLE.COM
Local Marketing Trends and Best Practices - BrandMuscle
Are channel partners destroying your customer journey? Join us for a live webcast on Tuesday April 27 at 1 p.m. ET to discover ways to empower your channel partners to support the customer journey and complete the final stages of the sales process. http://ow.ly/WofT50E3wrP
With consumers shifting to e-commerce as their primary means of shopping, retail brands’ digital presence must be stronger than ever before. Brands that will win in 2021 are those that understand the importance of the customer experience and provide site visitors with guidance throughout the entire shopping journey. http://ow.ly/pYWl50DMVhh
STREETFIGHTMAG.COM
Expert Roundup: How Will Retail Transform in 2021? Part II | Street Fight
Register now for the Street Fight Summit on May 4, where our own Sarah Cucchiara will join other #localmarketing leaders on a panel about the future of location data management, reputation management, and social media.
Street Fight
March 2 at 6:00 PM ·
We’re excited to announce the Street Fight Virtual Summit, an event designed to bring together the companies and thought leaders setting the standard in everything from location intelligence to retail technology.
This event is for you if you want to:
- Boost your thought leadership profile and build your authority.
- Connect with other thought leaders and top companies.
- Familiarize yourself with cutting-edge approaches to shared challenges.
- Engage with potential partners and top companies in local marketing.
- Develop new strategies to grow your business and meet evolving consumer demand.
Learn more about #StreetFightSummit2021: https://buff.ly/3uNbIl9
LOCALOGY.COM
Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy - Localogy
Localogy
March 15 at 3:22 PM ·
New from Localogy Insider: Align Local Marketing Execution With Your National Strategy
Click to Read the Full Story Now! https://bit.ly/3tm3nTX
By Sarah Cucchiara, SVP of Channel Marketing at BrandMuscle