Brian Michael's Jewelers is located on Niagara Falls Blvd, Tonawanda, NY. For over 30 years, when people of western New York have been looking for the absolute best selection of fine jewelry, including diamond engagement rings created by the most sought after designers from around the world, as well as certified loose diamonds and exquisite watches, they know that there is only one jewelry store they need to visit. Generations have felt at home shopping for their designer jewelry with the experts at Brian Michael's Jewelers. Buying jewelry is an experience unlike any other shopping trip that you will take. A jeweler needs to earn your trust so that you feel comfortable knowing you are getting the best jewelry at the fairest price. For more than 33 years Brian Michael's Jewelers have been serving Buffalo region including Tonawanda, Amherst, Cheektowaga, Williamsville, Clarence and Niagara Falls in New York as well as Ontario, Canada. We treat everyone who walks through our doors as a customer once, and then a friend for life.