We are thrilled to announce that we have been voted "Best Advertising Agency" again this year for the Winston-Salem Journal's Readers' Choice Awards!
Thank you to all who voted. You made it happen!
Referrals are just one of the many keys that contribute to your business growth. No matter if you’re working in landscaping, real estate, or web design, you’ll want client referrals. Why? Because that’s the easiest (and cheapest!) way to find new clients, with little to no effort on your end. In this article, learn why client referrals matter and lastly a few ways to ask your clients for them!
Client referrals are excellent for featuring in your branded digital graphics, printed hand-outs, for use on your social platforms and website!
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How to ask clients for referrals
We're so excited to be a finalist in the Winston-Salem Journal's Readers Choice in the 'Advertising Agency' category again this year. Voting is underway and we would appreciate if you took just a minute out of your day to vote for Brown Creative Group! You may vote once per day until September 30th. Thank you for your support!
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2020 Winston-Salem Journal Readers' Choice voting is now open!
Your website has the potential to be your most valuable marketing asset. And site design, in particular, has a significant impact on your marketing metrics and user experience. Slow page load times, a confusing menu, and missing functionality won’t do your small business any favors. If your website design is standing in the way of marketing results, it may be time to refresh your design.
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11 Signs It’s Time to Update Your Site Design – WordPress.com
While we still recommend running your standard Google Search and Display ads, for construction marketing, you should take advantage of Google’s local services ads. Why? Because this ad type is made for your industry! Local Services ads help you connect with people who search on Google for the services you offer. So when someone searches for “construction company near me" your ads will show up for customers in your service area, and you only pay if a customer calls you directly through the ad.
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At some moment in time, a person clicked Follow on your Facebook or Instagram page. Something piqued their interest. Your followers may range from passing curious to faithful fans, but what you post shows up in their feed.
Every time you post, you’re building a relationship with your followers. And the beauty of social media is the ability to have conversations with your followers, and for them to share your posts with their friends.
At Brown Creative Group, we can help your business create compelling brand content to engage your current and potential customers and raise top-of-mind awareness.
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Consumers need to trust you. Trust comes from relationships and how your brand has treated others. Without this trust, it’s nearly impossible to make meaningful conversions.
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A big part of building your audience is keeping the one you already have by encouraging your past customers to keep coming back. Whether it’s a smaller job you completed for a family last year or a commercial project that you completed several years ago, if your customers experience was positive, then it might be worth seeing if they have any upcoming needs that they haven’t yet had time to address.
An automated email campaign or CRM software is a great option for those in the home services industry who find themselves working in the business more than working "on" their business. It takes the thought process out of following up with existing customers and maintains a positive relationship that could lead to more business.
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When a web visitor doesn't convert, they might have a question or concern about your product or service.
To avoid losing potential customers, you should consider adding live chat to your site.
With live chat, your customer service or sales employees can alleviate concerns of prospects who are on the fence.
Talk to us about incorporating live chat into your next website redesign. Request a free consultation at https://browncreativegroup.com/contact-us/
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While we have seen many construction professionals and businesses finally begin to engage on social media, many don’t understand the benefits of building and maintaining an online presence. Social media is becoming increasingly important for construction companies to compete in the industry. Firms that do not understand the full benefits of social media can miss many opportunities and potential revenue.
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On any landing page, your value proposition should be clearly communicated. To do this, you need to have a solid understanding of who your audience is and your buyer persona.
Write your copy specifically for your target audience. For example, you can address their goals, motivations, and pain points.
Additionally, you should discuss the benefits of your product or service over the features. Benefits will help your potential customers imagine their life with your product, while features are easy to skim and ignore.
Your copy should communicate how your product or service can solve your audience's problem. If you aren't converting, you should check and see how well your copy is written.
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When you're building an online presence, remember to be competitive. Look at what your competitors are doing and discuss whether or not that's a good strategy for your business, as well.
You can also use your competitors to see what they're missing. Is there a gap they aren't filling? What information do customers want that your competitors aren't providing?
Researching your competitors should give you ideas for content and strategies. You won't be able to compete with or one-up your competitors if you aren't sure what they're doing.
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Social share buttons are links that make it easy for your readers to share your content on social media. When your readers become promoters of your content, your traffic will increase.
Once you've created your social share buttons, how do you get people to share your content? Here are a few tips to get started:
📱 Ask people to share on social media
📱 Create strong content
📱 Include quotable content
📱 Add multimedia such as images, videos, infographics, etc.
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The truth about construction marketing is that it is challenging not only because of the high level of competition but also the fact that you need to gain the trust of your leads in order to have any chance in converting them into future customers. We have all heard of the construction horror stories that make the trust threshold higher for this industry.
That’s why showing off the human side of your business is so important. By featuring your staff in your marketing campaigns, your leads can see the smiling human faces behind your business—and they can feel as though they are getting to know you and your business in a way. This is one small step in increasing their trust in your offerings.
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"Content builds relationships. Relationships are built on trust. Trust drives revenue."
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Social Media Marketing is an effective tool for construction marketing. The key is doing it right.
For those contractors and companies in the home building and remodeling services’ market, social platforms such as Facebook, Twitter and Instagram are essential for reaching homeowners. These platforms can help you to build a great referral community to “pass on” your name and advertise your services by word of mouth via the Internet. Social Media is also a great way to get personal and build relationships with your followers (customers). Let the community see who you are as a civic business leader. And while, having a Facebook Page is a standard for all businesses, for those in the B2B market and larger scale construction companies, your primary platform should be LinkedIn.
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Optimizing your website to generate leads is a no-brainer. But unfortunately, it's not as simple as throwing a "Click Here" button on your home page and watching the leads pour in.
Instead, businesses need to take a more strategic approach. That's where we come in.
Contact us for more information: https://browncreativegroup.com/contact-us/
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Happy Thanksgiving!
Building an online presence includes a lot of tedious tactics. In order to ensure the system runs smoothly, consider automating some of your processes or hiring an agency so you can focus on what you do best.
By consistently working on building your online presence, you can create brand awareness and develop a strong reputation. Building an online presence requires effort, but over time it will pay off with increased sales and better brand awareness in your industry.
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As a small business owner, you likely had to change several aspects of your operations because of COVID-19. From protecting your employees to enforcing social distancing, 2020 has been a learning curve for everyone.
As your customers return to your business, they may not know about the new policies you have implemented recently. This is why you need to effectively communicate with customers immediately — outlining any new expectations and guidelines. Then, take steps to enforce your policies if your customers refuse to comply. Learn more in this useful guide from GoDaddy
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GODADDY.COM
5 ways to effectively communicate with customers around safety policies and procedures
A great way to increase traffic and sales is to create a referral contest. The idea is straightforward: You tell your audience that from the pool of visitors who will do a particular action (enter their email, follow your social media accounts, try your trial, etc.) you will pick one or several winners to receive a prize.
The prize can be anything that resonates well with your audience. A discount to your store, an extended trial, free use of your product or service for a limited time—anything that might interest your audience enough to do a simple action.
For a low price and with the use of your existing social media channels you may create a bit of virality around your brand, bringing in new traffic and customers.
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As content marketing continues to grow in popularity, you need to find creative ways to tell your story and communicate what makes your home services company different. In other words, your content should clearly explain why people should choose your company.
You can also include testimonials and a portfolio on your website to add social proof and demonstrate the value your company provides.
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Focus on growing your email and CRM list this year by encouraging social media followers and website visitors to join, and market to them in the following ways:
📧 Create a welcome sequence that sets communication expectations
📧 If you’re selling digital products create a small upsell on your more expensive products
📧 Offer coupons and subscriber-only discounts
📧 Send regular value-add emails, stories, and reminders about the products and services you offer
Use these strategies to spread the word about your business, engage your loyal fans, and get new customers this year.
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Is your home services company looking to attract more qualified traffic, increase conversions, and earn more revenue online?
Content marketing generates 3 times as many leads as traditional marketing and businesses that use content marketing get 6 times more conversions than businesses who don’t use content marketing. With so many content marketing tactics though, which do you choose for your home services company? A custom content marketing plan from Brown Creative Group can help.
Ready to get started? Simply fill out the form at https://browncreativegroup.com/contact-us/ to schedule a conversation
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If you're in the home services industry, the content on your website should clearly explain the services your company provides. For example, you can create dedicated pages for each of your services and include pricing and other details that encourage people to find out more about your company.
You can also create pages to target specific industries or geographic regions your company serves. This will improve your chances of attracting qualified traffic and provide site visitors with the information they need to become customers.
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