Here at Business Reputation Solutions we know the reputation of your business is essential to its survival. The trust and confidence of the consumer can have a direct and profound effect on a company’s bottom line. In the past, businesses relied on word of mouth by their stakeholders in order to establish, build and maintain their reputations. In this modern age of social networking, websites, and other methods of instant communication, businesses must be conscientious of their reputations on a constant basis and be responsive to any crisis that may have an impact on their reputation.