Casper is a sleep startup that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission driven, inflated prices. The award-winning sleep surface was developed in‐house, has a sleek design, and is delivered in a small, “how did they do that?” sized box. Casper expanded its universally comfortable product line in 2015 to include a perfect pillow and super-soft sheets. After a year of research and development, the mattress company launched a line of dog beds in 2016.