Top Marketing Tip for the Fall:
Go through your online directories and clean up your information (name, address, hours of operation, etc.) ensuring it is the same anywhere your customers may be searching for you, such as Google and Yelp, to start. This will improve your SEO. As search engines want to create a better experience for users, they prioritize businesses that have consistent information. Make it as easy as possible to be found!
Everyone loves a great acronym, right? WFH has made it mainstream, and many of us have settled into the WFH vibe nicely by now. If you are still wondering, we mean “work from home.” Take a look at some of these great tips to maximize the opportunity to be productive, creative and inspired while working from home:
http://ow.ly/y3CJ50BhhUC
Happy Birthday to our fellow super CIMian, Clarinda!
Today we celebrate you and your CIMply awesome self🎉
Our CIMian spotlight is beaming down on one of our firm’s principals, the one and only, Don “Eagle Eye” Pursell, the most meticulous proofreader and copywriter in all the land. He holds an MBA in strategic marketing and is passionate about applying those tried and true marketing principles that work no matter the industry or circumstance. Writing content for client projects, drafting proposals for prospective clients and creating account strategies are just a few of Don’s additional areas of expertise. If you really want to strike a chord with Don, ask him, “What’s for dinner?”
In sharing this powerful quote from Andy Grove...“Bad companies are destroyed by crises; good companies survive them; great companies are improved by them,” Brian Chesky, co-founder of AirBNB speaks out about going from losing 80% of business and 25% of his staff to persevering through the pandemic by being creative, adaptable, and resilient.
https://www.npr.org/2020/08/12/901768355/how-i-built-resilience-brian-chesky-of-airbnb
We honor and remember all who lost their lives on 9.11.01.
We will never forget.
At CIM, we 100% agree with the great art director and graphic designer Paul Rand who knew the importance of design in branding over 70 years ago when he himself became a “brand name for logo designing in the corporate industry.” Some of those designs include: IBM, ABC, Morningstar, Inc., NeXT Computer, Yale University and Enron.
Amazon Prime Day is here! Featuring approximately half a million small and medium sized businesses, Amazon creates an opportunity for high visibility and a quick boost to growth with Amazon Prime Day. Investing in the success of their vendors to the tune of $100 million in Prime day promotional activities alone, Amazon is committed to small business and “adapting for the future” now more than ever.
http://ow.ly/wVM450BRKai
CNBC.COM
How Amazon Prime Day helps entrepreneurs build million-dollar businesses
Rejection...even the word makes most people uncomfortable. No one “likes” being rejected. BUT if you can become comfortable with the experience of being rejected, you will discover that inevitably some doors will open and the possibilities are endless. See what Jia Jiang learned when he sought out rejection for 100 days straight. http://ow.ly/Riq950BXKCK
TED.COM
What I learned from 100 days of rejection
Knowing your target audience is one of the most important aspects of effectively growing your business. Have you ever considered doing focus group research? We have! The benefits pay back in dividends many times over by what you learn about your clients, how to effectively advertise, which areas to expand and which service features to promote, and how to steer strategic planning. Learn more about the benefits and details of focus group research:
cimmp.com/so-you-think-you-know-your-target-audience/
The CIMply awesome Kayla Wilson is our Digital Marketing Specialist with the “most-est.” Kayla manages all facets of digital media campaigns for a number of clients. From strategizing right-fit campaigns to handling their ongoing implementation and management, she is truly a master of the intricacies of her digital domain, one that evolves and grows daily. And she does it all with a smile!
The mindset of an entrepreneur – many say you are just born with the entrepreneurial spirit, and it is undeniable that some people are. However, there are definitely practices that can help anyone aspiring to be an entrepreneur create habits that develop the mentality necessary to succeed. Here are five ways to do just that: www.entrepreneur.com/article/357163
Did you know 79% of households said they read or scan direct mail ads? In a world where everything seems digital, it is important to remember other marketing initiatives that are just as effective.
Let us show you why traditional marketing may be a key component for your brand.
https://cimmp.com/our-services/traditional-marketing/
Happy November! With the end of 2020 approaching, it is important to have your marketing strategies in place for the new year. Our Strategic Marketing Summit® can help launch your overall marketing effort, identify goals, and outline the right strategies and tactics to grow your business.
Learn More:
https://cimmp.com/the-strategic-marketing-summit/
Have a CIMply Spook-tacular Halloween!
A single act of kindness throws out roots in all directions, and the roots spring up and make new trees. ~Amelia Earhart
Happy Veterans Day! CIM Marketing Partners thanks you for your service and sacrifice.
“Even in the thick of today’s pandemic and recession, savvy marketers need to start thinking about cutting-edge technologies now.” This year has been full of many uncertainties, and with the new year around the corner, Matt Ramerman gives us his five predictions for marketing in 2021.
https://www.forbes.com/sites/forbesagencycouncil/2020/09/23/five-predictions-for-marketing-in-2021/#2f72a30b4e8d
FORBES.COM
Council Post: Five Predictions For Marketing In 2021
The CIMian Spotlight is on our principal and digital guru, Darren Hankel! Darren has successfully worn many hats here at CIM and enjoys all things digital. Spending most of his time on the digital side, Darren plays an important role in conceiving and building websites, planning and orchestrating strategies for building an effective online presence and serving as lead on a number of accounts.
We are excited to introduce our new CIMian, Vicki Ulep! Vicki works on our graphic design team and is a passionate individual who loves to explore various styles, ideas and mediums keeping her creatively inspired. One of her favorite quotes is by Maya Angelou: “You can't use up creativity. The more you use, the more you have.” She believes if you continue to learn new things, evolve and put in the work to hone your craft, you can do more with your creativity. When Vicki is not designing, she trains with her family as a Taekwondo martial artist, draws with her kids and hangs out with family and friends on the weekends.
Over the past few years, the role of marketing in organizations has gone through many changes. At a time when the need for human connection has taken center stage, Deloitte’s annual Global Marketing Trends report identifies themes that can help organizations navigate the path forward.
Seven Essential Themes:
https://deloitte.wsj.com/cmo/2020/10/20/2021-global-marketing-trends-constants-amid-flux/
Did you know content impacts audience decision making more than any other technique? Content creating should be a key part of your overall marketing strategy. Our team can help you produce consistent, high quality and engaging content.
Learn More:
https://cimmp.com/our-services/digital-marketing/content-creation/
“Showing gratitude is one of the simplest yet most powerful things humans can do for each other.” ~Randy Pausch
Looking to grow your brand? Check out our portfolio to see if we’d be the right marketing partner for you!
Learn More: https://cimmp.com/our-work/
Looking to grow your business? We can help! Grab our latest portfolio, look at our past work and learn how we can create effective marketing strategies to grow your brand.
Learn More:
https://cimmp.com/our-work/
This year has given us many uncertainties, especially when living in the social media world. Even though we can’t know exactly what to expect in 2021, it is important to start thinking about improving your marketing strategy.
Sprout Social gives five stats to help improve your 2021 marketing strategy. https://sproutsocial.com/insights/stats-for-marketing-in-2021/
SPROUTSOCIAL.COM
Five stats to improve your 2021 marketing strategy
The CIMian spotlight is on our account specialist Kerry Grant Geyser! Kerry’s life experiences have created diverse roles for her at CIM. As a former professional dancer and assistant choreographer, who worked on cruise lines before landing in Las Vegas as a booking agent. She is well versed in video production, photography, copywriting, and special events. Kerry is very passionate about her family and fitness, and she has always had a love for marketing. She assists the CIM team in tackling various projects and handling client accounts.
Personalization is essential for businesses moving forward. Daniel Page, director of business development at ASEOHosting, explains how consumers are now seeking brands that convey empathy and understanding. “Moving forward, more and more businesses will begin to shift from user demographics to individually-personalized experiences. Those that do so now will be ahead of the curve, and those that ignore this trend will inevitably be left behind.””
https://www.agilitypr.com/pr-news/public-relations/personalization-is-the-future-of-everything-a-peek-at-what-marketing-will-look-like-in-2021/
AGILITYPR.COM
Personalization is the future of everything—a peek at what marketing will look like in 2021
Content creation should be a key part of your overall marketing strategy.
Learn More:
https://cimmp.com/our-services/digital-marketing/content-creation/
The importance of putting consumers at the center of every marketing initiative is crucial for brands moving forward. According to Marketing Tech, there are three social media trends expected to drive the most impact in the next year.
Read the top social trends to drive your marketing strategy in 2021.
https://marketingtechnews.net/news/2020/nov/05/top-social-media-trends-to-drive-your-2021-marketing-strategy/
MARKETINGTECHNEWS.NET
Top social media trends to drive your 2021 marketing strategy - Marketing Tech News
The look of your brand is a key component in your overall marketing strategy. Our design team is here for you, with years of experience in brand design we can help set your brand apart!
Learn more:
https://cimmp.com/our-services/design/
“Marketing is about building relationships with your audience while meeting your promise as a brand. In other words, it is about convincing strangers why they need your brand or product regularly.” According to David Mahbub, the role of marketing has been crucial in 2020 and is more important than ever for the year ahead.
Five reasons marketing should be a priority in your 2021 plans:
https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/11/05/planning-for-2021-heres-why-marketing-matters-more-than-ever/?sh=7c61fc975e6c
FORBES.COM
Council Post: Planning For 2021? Here's Why Marketing Matters More Than Ever
Are you looking to maximize your company's marketing initiatives? Let CIM Marketing Partners create a Diversified Marketing Portfolio® for you! By using a provided marketing budget, we will create a well-conceived, ready-to-implement strategic marketing plan and outline that best fits your company’s future goals.
Learn More: https://cimmp.com/diversified-marketing-portfolio/
Happy Holidays!
It is officially winter! Wishing you happy holidays, rest and relaxation!
Welcome to 2021! Tell us your goals for the new year!
“Setting goals is the first step in turning the invisible into the visible.” ~ Anthony Robbins
Wishing you a very healthy, happy, and prosperous new year!
The trend for trade shows this past year has been to cancel or postpone. For the first time ever, the world's largest trade show, CES, will be virtual in 2021. The attraction for this trade show is to showcase new technology, create in-person prospecting, and gain media attention. This year, brands will need to redirect their marketing strategies to find ways to connect and stand out in a crowded online environment. Cathy Planchard explains the solution is to reimagine, not replace.
https://www.ama.org/2020/09/28/ces-2021-confirms-need-for-marketers-and-brands-to-reimagine-not-replace/
AMA.ORG
CES 2021: Reimagine, Don't Replace
Are you struggling to get good returns from your email marketing campaigns? Let us help! We believe a healthy email marketing strategy can be incredibly advantageous to your business’s success.
Learn More:
https://cimmp.com/our-services/digital-marketing/email-marketing/
As a marketing company using social media, the number of options and directions to guide a company to success can be very overwhelming with the changing trends. In this Social Media Examiner article, the top ten predictions are shared by different marketing experts to help you prepare your social media marketing plans for 2021!
Learn More:
https://www.socialmediaexaminer.com/social-media-marketing-trends-2021-predictions-from-pros/
SOCIALMEDIAEXAMINER.COM
Social Media Marketing Trends for 2021: Predictions From the Pros
The CIMian spotlight is shining on our Client Manager Melissa Buchholz! Melissa loves handling a variety of client projects. With a love for statistics and a creative mind, Melissa excels as both a left and right brain marketer equipped with analytic and artistic traits. After conceiving and outlining projects, Melissa dives in to create content and perform the graphic design aspects before scheduling and rolling projects out across social media platforms. Melissa earned her degree in business marketing with a minor in graphic design from Azusa Pacific University.
Relationship Marketing is crucial when it comes to taking care of former, current and prospective clients. This tactic plays an important role in building revenue and ensuring new and ongoing business. Eleven members of Forbes Agency Council examine impressive forms of relationship marketing and their key takeaways.
Learn More:
http://ow.ly/j4bR50CWsXN
Remembering and celebrating Martin Luther King Jr.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis
What is your marketing strategy? We provide clients with well-integrated marketing strategies so we can focus all tactics to achieve your overall business goals.
Learn More:
https://cimmp.com/our-services/strategy/
Social Media has become the most influential and important virtual space using a platform that is not only used for social networking, but a great way of digitally advertising your brand and your products.
Build your brand:
https://cimmp.com/our-services/social-media-public-relations/
Keeping up with social media calendars can be overwhelming, especially when your workload starts to stack up. It is easy to miss holiday posts that would have been relevant to your audience. Thanks to Socialbakers, you will never miss another social media holiday with the help of this calendar.
Learn More:
https://www.socialbakers.com/blog/social-media-calendar
SOCIALBAKERS.COM
The Must-Have 2021 Social Media Calendar
“Marketing is no longer about the stuff you make, but about the stories you tell.” ~ Seth Godin
Who will spend $5.2 million for a 30-second commercial spot at the Super Bowl this year? Brands such as Pepsi, Audi, Coke and Budweiser have recently decided to take a step back from running ads this year during the big game. For the tenth consecutive year, Pepsi will sponsor the halftime show but has focused their ad on the talent performing rather than promoting their brand.
Pepsi Halftime Show:
https://youtu.be/LGwIc0qoZ7E
YOUTUBE.COM
Get Ready :60 | Super Bowl LV | Pepsi Halftime Show
Referral marketing is a tactic that uses recommendations and word of mouth to help grow your business’s customer base through your network of existing customers. CIMply put, this is a way to spread the word about your brand through your biggest fans! Here are the five referral tips every business should consider.
Learn More:
https://cimmp.com/five-referral-tips/
Happy Black History Month! To celebrate the history makers and those who inspire us, watch this ad given to us last year by the creative minds at Google!
https://youtu.be/Qyiautg41h8
YOUTUBE.COM
The Most Searched: A Celebration of Black History Makers
Content creation may be complex, but it should be a key part of your overall marketing strategy. Here at CIM Marketing Partners, we believe it’s a “make it or break it” component for any business!
Learn More:
https://cimmp.com/our-services/digital-marketing/content-creation/
A recent Microsoft study found that individuals have a shorter attention span than eight seconds, proving why content must be compelling if you want your business to stand out. According to this Entrepreneur article, many businesses are turning to engaging video content to catch their audience's attention.
Learn More:
https://www.entrepreneur.com/article/358574
ENTREPRENEUR.COM
4 Key Benefits of Video Content
Happy Black History Month! To celebrate the history makers and those who inspire us, watch this ad given to us last year by the creative minds at Google!
https://youtu.be/Qyiautg41h8
YOUTUBE.COM
The Most Searched: A Celebration of Black History Makers
We strive to create success stories for our clients with our work! Learn how we can help your firm grow by downloading our latest portfolio.
Learn More:
https://cimmp.com/our-work/
Happy Presidents Day!
Happy Valentine’s Day from CIM Marketing Partners!
The CIMian Spotlight is shining down on our project manager, Navé Marquez! Navé contributes to projects for virtually every client we serve, in addition to directly managing certain accounts. She is passionate about working with a team to exceed clients’ goals and contributing to that overall success further energizes her to continually learn and grow. Clients know and trust Navé as one who will bring suggestions and solutions to the table. Navé earned her office administration degree from Amarillo College and her business management degree from University of Phoenix.
Content creation may be complex, but it should be a key part of your overall marketing strategy. Here at CIM Marketing Partners, we believe it’s a “make it or break it” component for any business!
Learn More:
https://cimmp.com/our-services/digital-marketing/content-creation/
A recent Microsoft study found that individuals have a shorter attention span than eight seconds, proving why content must be compelling if you want your business to stand out. According to this Entrepreneur article, many businesses are turning to engaging video content to catch their audience's attention.
Learn More:
https://www.entrepreneur.com/article/358574
ENTREPRENEUR.COM
4 Key Benefits of Video Content
We strive to create success stories for our clients with our work! Learn how we can help your firm grow by downloading our latest portfolio.
Learn More:
https://cimmp.com/our-work/
Happy Presidents Day!
Happy Valentine’s Day from CIM Marketing Partners!
The CIMian Spotlight is shining down on our project manager, Navé Marquez! Navé contributes to projects for virtually every client we serve, in addition to directly managing certain accounts. She is passionate about working with a team to exceed clients’ goals and contributing to that overall success further energizes her to continually learn and grow. Clients know and trust Navé as one who will bring suggestions and solutions to the table. Navé earned her office administration degree from Amarillo College and her business management degree from University of Phoenix.
Content creation may be complex, but it should be a key part of your overall marketing strategy. Here at CIM Marketing Partners, we believe it’s a “make it or break it” component for any business!
Learn More:
https://cimmp.com/our-services/digital-marketing/content-creation/
A recent Microsoft study found that individuals have a shorter attention span than eight seconds, proving why content must be compelling if you want your business to stand out. According to this Entrepreneur article, many businesses are turning to engaging video content to catch their audience's attention.
Learn More:
https://www.entrepreneur.com/article/358574
ENTREPRENEUR.COM
4 Key Benefits of Video Content
Our results-driven, unique marketing process offers six steps to transform the way you market your brand. Take the next step to grow your business!
Learn More:
https://cimmp.com/process/
Learn More:
https://cimmp.com
We strive to create success stories for our clients with our work! Learn how we can help your firm grow by downloading our latest portfolio.
Learn More:
https://cimmp.com/our-work/
Happy Presidents Day!
Happy Valentine’s Day from CIM Marketing Partners!
The CIMian Spotlight is shining down on our project manager, Navé Marquez! Navé contributes to projects for virtually every client we serve, in addition to directly managing certain accounts. She is passionate about working with a team to exceed clients’ goals and contributing to that overall success further energizes her to continually learn and grow. Clients know and trust Navé as one who will bring suggestions and solutions to the table. Navé earned her office administration degree from Amarillo College and her business management degree from University of Phoenix.
Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. According to this Forbes article, there are three reasons why this strategy will be your most valuable marketing campaign.
Learn More:
http://ow.ly/ti7350DM6Bp
FORBES.COM
Council Post: Why You Should Make Customer Experience A Priority In Brand Marketing
Did you know today is #EmployeeAppreciationDay? Our team of CIMians goes above and beyond every day to create success stories for our clients! To every member of our team, thank you; you are appreciated!
Meet the team!
https://cimmp.com/about-us/
When it comes to your business, your brand means everything! Over time, with new employees being hired, there is a good chance your brand may not be used appropriately, whether your colors aren’t being matched, or your logo is being stretched and not being used in the proper resolution. CIM Marketing Partners is here to help! We’ve developed a Brand Synchronization Process Document to assist you in reviewing the state of your company’s brand and then offering a path to successfully resolving any issues.
Download Checklist Here:
https://cimmp.com
This #WomensHistoryMonth we celebrate the contributions of women to events in history and contemporary society!
Our results-driven, unique marketing process offers six steps to transform the way you market your brand. Take the next step to grow your business!
Learn More:
https://cimmp.com/process/
Learn More:
https://cimmp.com
The CIMian spotlight is shining down on the firm’s creative director, Adriana Mendoza! Adri is fueled with a never-ending supply of natural, genuine creative juices. Clients love the work she performs and the projects she brings to life. No matter the need, from a website to a special event invitation, she works from within to transform any idea into reality. One of her hallmarks is having the ability to create and maintain brand consistency for our clients. Adriana’s natural talent was taken to an even higher level by attending Atemajac Valley University in Mexico.
Thank you for the kind words, Jeff! We love being part of your journey and implementing strategies that bring success.
Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. According to this Forbes article, there are three reasons why this strategy will be your most valuable marketing campaign.
Learn More:
http://ow.ly/ti7350DM6Bp
FORBES.COM
Council Post: Why You Should Make Customer Experience A Priority In Brand Marketing
Did you know today is #EmployeeAppreciationDay? Our team of CIMians goes above and beyond every day to create success stories for our clients! To every member of our team, thank you; you are appreciated!
Meet the team!
https://cimmp.com/about-us/
When it comes to your business, your brand means everything! Over time, with new employees being hired, there is a good chance your brand may not be used appropriately, whether your colors aren’t being matched, or your logo is being stretched and not being used in the proper resolution. CIM Marketing Partners is here to help! We’ve developed a Brand Synchronization Process Document to assist you in reviewing the state of your company’s brand and then offering a path to successfully resolving any issues.
Download Checklist Here:
https://cimmp.com
This #WomensHistoryMonth we celebrate the contributions of women to events in history and contemporary society!
Happy St. Patrick’s Day!
The CIMian spotlight is shining down on the firm’s creative director, Adriana Mendoza! Adri is fueled with a never-ending supply of natural, genuine creative juices. Clients love the work she performs and the projects she brings to life. No matter the need, from a website to a special event invitation, she works from within to transform any idea into reality. One of her hallmarks is having the ability to create and maintain brand consistency for our clients. Adriana’s natural talent was taken to an even higher level by attending Atemajac Valley University in Mexico.
Thank you for the kind words, Jeff! We love being part of your journey and implementing strategies that bring success.
Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. According to this Forbes article, there are three reasons why this strategy will be your most valuable marketing campaign.
Learn More:
http://ow.ly/ti7350DM6Bp
FORBES.COM
Council Post: Why You Should Make Customer Experience A Priority In Brand Marketing
Did you know today is #EmployeeAppreciationDay? Our team of CIMians goes above and beyond every day to create success stories for our clients! To every member of our team, thank you; you are appreciated!
Meet the team!
https://cimmp.com/about-us/
When it comes to your business, your brand means everything! Over time, with new employees being hired, there is a good chance your brand may not be used appropriately, whether your colors aren’t being matched, or your logo is being stretched and not being used in the proper resolution. CIM Marketing Partners is here to help! We’ve developed a Brand Synchronization Process Document to assist you in reviewing the state of your company’s brand and then offering a path to successfully resolving any issues.
Download Checklist Here:
https://cimmp.com
It’s #NationalPuppyDay! Pets bring so much joy into our lives with their unconditional love and can even rule the internet! Whether you’re a brand looking to add some cute to your campaigns or just someone who wants more pets in their social media feed, Socialbakers lists the top pet influencers to follow on social media.
Learn More:
http://ow.ly/13Ie50DM6Jd
SOCIALBAKERS.COM
The Top Pet Influencers to Follow on Social Media
Hello Spring!
Are you looking to control your website’s search engine placement and inbound lead funnel? An effective pay-per-click campaign can produce clicks and leads almost immediately. At CIM Marketing Partners, we will work with you to determine the appropriate strategy that will create the most business for your brand!
Learn More:
https://cimmp.com/our-services/digital-marketing/pay-per-click-advertising/
Happy St. Patrick’s Day!
The CIMian spotlight is shining down on the firm’s creative director, Adriana Mendoza! Adri is fueled with a never-ending supply of natural, genuine creative juices. Clients love the work she performs and the projects she brings to life. No matter the need, from a website to a special event invitation, she works from within to transform any idea into reality. One of her hallmarks is having the ability to create and maintain brand consistency for our clients. Adriana’s natural talent was taken to an even higher level by attending Atemajac Valley University in Mexico.
Thank you for the kind words, Jeff! We love being part of your journey and implementing strategies that bring success.
