Purpose is powerful. How do you create a purpose-driven brand? How do these brands make people feel? This week, Kalika talks about the importance of building a purpose-driven brand and asks you the important questions in starting one yourself.
🎧 Tune in wherever you listen to podcasts.
Spotify:
https://open.spotify.com/episode/2z6nACK6sfAuUQaWEH9Js1
Apple Podcast:
https://podcasts.apple.com/us/podcast/the-juicery-podcast/id1525765315#episodeGuid=d3bed158-ec0e-4ab5-a185-6043e47c2bcd
#newpodcast #webdesign #businessstrategy #wegotyou #citrusstudios #purposedriven
Kalika Joy Nacion Yap
October 1 at 5:59 AM ·
I had a blast with Adam Kaufman host of the Up 2 Foundation Podcast! It’s always a treat learning from incredibly experienced (and humble) entrepreneurs! In this episode we talk about the entrepreneur ride and what keeps entrepreneurs sane!
https://www.up2foundation.org/podcast
For the past twenty years, Adam Kaufman has been serving, calling on, and marketing to many of the most successful and influential leaders in the U.S. and abroad. He has earned the trust of CEOs, investors, entrepreneurs, policy makers, and nonprofit leaders. This professional life has created a platform from which he has been able to observe the most effective leaders and what motivates these accomplished people of influence: their leadership styles, their challenges, their worries, and their motivations.
Adam has been an advisor to JumpStart’s CEO and President for five years and is a partner in Palo Alto-based Ovo Fund, a seed-stage venture fund. Adam also serves as the Carol A. Melton Executive-in-Residence at Washington, D.C.-based PathNorth. He loves helping leaders grow their companies and is a board member of South Dakota-based Biltmore Trust Company and an advisor and board member to several entrepreneurs.
Previously, Adam served as president of Healthnetwork Foundation for a decade, providing facilitated access into top hospitals for high net-worth families worldwide. Additionally, he led a fast-growth business which reached #10 on Cleveland’s Weatherhead 100 list.
The next Secret Circle is all about the LAUNCH! It’s happening Tuesday 10:30am - 12pm PST
I'll share tips how you can plan, organize, and promote your new web site, product, or service!
Imagine this:
You’ve just spent months pouring your time, heart (and money) into a new website or product and are finally about to launch it...
You know you should create an exciting launch but it sounds daunting and you're not sure where to start.
You should start promoting your new product, but scared you'll sound like a used car salesperson.
You have a bunch of great launch ideas, but are just too overwhelmed trying to organize and plan.
You've put so much time into your site or product and don't have time (or energy) to search through Pinterest for hours finding inspiration.
BUT SERIOUSLY.
Your new website or product is worthy of all the launch hype and love, and you know that
And that's where I can help!
Join me in our next Secret Circle as I share our new behind the scenes process and worksheets and how I help our clients plan, organize, promote the launch of their new website, brand, product or service!
RSVP!
Everyone is welcome!
This is open to everyone (not just female founders)! Come and learn!
PS It’s complimentary!
EVENTBRITE.COM
Secret Circle: How to Launch (Anything) Strategically & Stylishly!
Messy in the Middle
When you start something, whether it's a startup or project, everything looks enchanting. Your optimism is at its peak. Once you get to the middle, that's when the anxiety and discouragement set in. That's because the middle is where all the hard work starts. So what do you do when you find yourself in the middle? Listen in this week as Kalika explores what it's like to be in the middle and how to climb out of it.
Apple:
https://podcasts.apple.com/us/podcast/the-juicery-podcast/id1525765315#episodeGuid=fd34d148-84ac-40f6-989f-2780c347a9aa
Spotify:
https://open.spotify.com/episode/6fwpFs3MpeR66JHycqxfQa?si=j_F26FqaQR-sylHiOTna9A
#Podcasts #brandingagency #branding #wegrowbrands #topic #messyinthemiddle #newepisode #newpodcast
🍊 The Takeaway
📄 Brand Story Workbook Page 7
What is the number one thing you want your client or customer to take away and feel after working with you or purchasing your product?
🍊 Your Essence
📄 Brand Story Workbook Page 7
Your brand isn’t just your logo, colours or website. Your brand essence is the connection you make with your audience. Your brand essence is what your audience feels when they interact with your product or services.
On page # of the workbook, use the provided section to explain how you want your customers/clients to FEEL when they first meet you, when they see your logo or interact with your website, service or product.
🍊 Where can you improve?
📄 Brand Story Workbook Page 7
We all have areas of improvement.
By being open and honest we can identify our blindspots and better serve your audience. When it comes to identifying areas of improvement it's good to ask feedback from your audience. This level of transparency also signals to your audience that their needs are actually being addressed and will improve your ability to continue to provide a high quality and consistent service/ product.
There's good news!
Once you identify your areas of improvement you can set out to improve and strengthen them. This is a process I like to perform yearly. It allows Citrus to appraise our internal level of improvement. We are constantly striving to provide our partners with best services and practices. To do that we must be open to praise as well as criticism.
We love feedback.
🍊We're almost through with week 2 and we're about half way through our Brand Story Workshop! Remember to download the Brand Story Workbook. Click the link below.
https://www.citrusstudios.com/brand-story-workshop/
#brandystory #brandstroyworkshop #socialmedia #onlinecourse #teaching #workbook #course #topic #strategy #brandidentity #wegotyou #forceforgood #wegrowbrands #whatsyourwhy #branding #brandingagency
This week, we’re sharing our top 4 #clientmanagement tips! These actionable tips are specifically designed for anyone who is in the client management services industry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Stay tuned for our first tip tomorrow morning!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#clientcommunication #clientrelationship #feedback #smallbusinesstips #brandingtips #businessstrategies #marketingtips #brandingstrategytips
Tip #4: Incorporate a monthly newsletter.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A newsletter is a simple and cost-effective way to retain your ideal clients. Although it’s a very simple implementation, it keeps you in your client’s mind right when they open their inbox.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Our @citrusstudios newsletter is sent out once a month and features everything new within our organization. We also take time to feature the work we’re doing for our clients. To sign up for our newsletter click the link in our bio!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#email #newsletters #monthlynewsletters #clientretention #clientretentiontips #clientcommunication #brandingstrategies
Repeat after me: 🗣FEEDBACK IS IMPORTANT 🗣⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Like we mentioned before, every relationship required constant communication. When you know how your ideal client is feeling the more insight you have into how your work is doing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This leads us into our Tip #3: Incorporate a communication calendar⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Every week or bi-weekly (depending on their schedule) set up a “check-in” meeting. Ask tough questions like, “How are you feeling?” “What did you like about project X or Y?” “Are there any changes internally that we should be aware of?”⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This will limit the number of surprises and even end of month cancellations (depending on how contracts are set up).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#clientcommunication #clientrelationship #feedback #smallbusinesstips #brandingtips #businessstrategies #marketingtips #brandingstrategytips
Citrus Studios updated their website address.
We’d like to take the time to acknowledge all of the men and women who have committed their service to our country on this #VeteransDay. Thank you for your service!
Client retention includes loyalty.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Tip #2: Incorporate a reward or loyalty program into the mix. Starting with the “refer a friend and get X money off your next project.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This keeps the #viralloop going and eventually the clients that they refer will refer others!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What is a #viralloop you may ask? A viral loop is a mechanism that drives continuous referrals for constant growth.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#retention #clientretention #viralloop #brandingagency #brandingstrategy #branding #marketingtips #smallbusinesstips #businessstrategies
We saw this post from @thesustainablefashionforum and had to repost it to spread the word. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Tag your faves and tell them why you love them! Let’s spread some holiday cheer AND keep our small businesses in business.
Instagram and Facebook have already begun hiding likes for a small percentage of users and have plans to continue hiding this feature in the future. As they work to prioritize shares, saves, and video content. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What are your thoughts about hiding likes? Comment below.
Remember to ALWAYS incorporate a catchy Youtube thumbnail when uploading your video. Catchy thumbnails account for 80% of the reason why someone clicks on your video. Because YouTube is primarily a visual platform where people watch videos, viewers will look at thumbnails before they read the title of your video.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#youtube #youtubetips #youtubecreator #dollareighty #youtubethumbnails #youtubecontent #youtubetips #agency #brandingagency
Happy Martin Luther King Jr. Day from our Citrus team! We honor the American clergyman, activist, and leader who paved the way for our fellow African Americans in the Civil Rights Movement.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#MLKDay2021 #MLKDay #MartinLutherKindJr.
Try to include lighter images as much as possible on Pinterest. Light images blend in with the website’s branding and make your product photos eye-catching. Keep the background light and contract the product photo.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#pinterest #weheartit #pinterestinspired #pinterestmarketing #pinteresttips #pinterestsmb #pinterestsmbmarketing #pinterestinggrowth
Want to learn more about Pinterest’s promoted pins feature? Send us a DM and we’re happy to help and walk you through a solid strategy on how to increase your reach.
#pinterest #weheartit #pinterestinspired #pinterestmarketing #pinteresttips #pinterestsmb #pinterestsmbmarketing #pinterestinggrowth
