At cj, we prioritize market exclusivity for our clients. This creates unique opportunities for cross-firm networking, idea sharing, and even collaborative marketing strategies. You don’t have to re-create the wheel or go it alone when you can tap into the resources of other successful firms in the cj family. To learn more about how joining our exclusive network of top PI brands can help your firm grow, contact us at askus@cjadvertising.com today.
Did you know that optimizing your landing pages can increase your digital leads by 40% or more? And the best part? It requires $0 in additional ad spend! Check out these proven techniques for landing page optimization, and contact us at askus@cjadvertising.com to learn how your digital marketing budget can do more for your firm. 📊
It may be cooling off outside, but budget season is heating up. If you haven’t started planning for 2021, now is the time to do so. Here’s a starter kit for the tools you’ll need to get your 2021 budget ready. Want to talk more in-depth about your budget-planning process? We’re all ears. Contact us at askus@cjadvertising.com today
Web Developer Matt Reuther’s 5-year anniversary at cj is today! Matt’s dedication to his job and his craft have seen him advance from junior developer to full-stack developer. The definition of a team player, Matt expertly handles many development-related tasks for client websites, including site updates, practice area additions, and new attorney bios, just to name a few. In honor of this milestone, Matt received a cj jacket commemorating his half-decade mark with the agency. We’re thankful to have Matt on the team, and we appreciate his easygoing personality, hard work, and positive attitude!
Who dat on the field at the Superdome? It’s the Official Injury Lawyers of the New Orleans Saints! Our production team had a great week in Louisiana shooting new commercials for Dudley DeBosier Injury Lawyers. These spots are almost ready for kickoff, but in the meantime, you can check out videos we’ve made for other clients at cjadvertising.com/work.
cj team members recently volunteered to take a 21-Day Racial Equity Challenge to educate ourselves on the experiences of Black people in America. Through readings, podcasts, and discussion groups, the Challenge helped us speak frankly with our Black team members about how recent events have affected them, and what we can do better. The 21-Day Racial Equity Challenge is a rewarding and occasionally challenging experience that we feel is important.
We encourage others to take part and learn more about the difficulties our fellow Americans continue to face every day: https://bit.ly/2YsWjIo
For many years, Peter Catalano’s law partnership produced famous ads and landmark cases. When he started his own practice, he wasn’t getting the results he wanted. So, he called cj for help. The result? A new bold, colorful website design and a full rebranding that showcases his personality, promotes his new firm, and reminds potential clients that “Catalano Wins!”
Check out the before and after pictures of his website (catalanolegal.com) below, and join us in welcoming Catalano Law to the cj family.
Are you seeing the web data that matters most? Many agencies offer website health reports that look good, but they don’t tell you what’s working and what needs to change.
At cj, our marketing experts capture key metrics that focus on what’s truly important to our clients’ success. Want to get access to web data that makes a difference? Contact us at askus@cjadvertising.com to learn more.
Want to grow your firm? cj can help. Joining our family means gaining access to a turnkey approach to legal marketing, a coast-to-coast network of successful firms, and years of combined industry experience. Reach out at askus@cjadvertising.com to get the help your firm needs to reach new heights.
Cleveland rocks! We just wrapped a weeklong shoot in the Forest City with Nurenberg, Paris, Heller & McCarthy showcasing their 90+ years of helping injured Ohioans and why “Experience Matters.” Editing is still in progress, but in the meantime, check out some of our other client spots at www.cjadvertising.com/work.
Want to know the secret to getting more online leads without increasing your marketing budget? Hint: it involves optimizing your landing pages. Swipe to see eye-popping results we’ve achieved for our clients through data-driven testing and tweaks. Then contact us at askus@cjadvertising.com to learn how your digital marketing budget can do more for your firm. 📈
Social media engagement on both organic posts and paid ads is down big time in 2020. What’s causing this nationwide trend? It could be because of the political season, COVID-19, or a combo of other factors. But rest assured, we’re on the case.
Digital Acquisition Coordinator Amber Davis shares everything you need to know about this change and what we’re doing about it in our latest blog post.
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Social Media Engagement Is Down. What Gives? - cj Advertising
3 clients, 3 shoots, 1 cj! Our production team has been busy shooting spots for M. Austin Jackson Attorney at Law out of Augusta, GA; The Vance Law Firm out of Montgomery, AL; and Fuicelli & Lee, P.C. out of Denver, CO. We’re proud to promote these hard-working law firms, so they can better help people in their communities. We’re still hard at work editing these spots, but you can view other finished products at cjadvertising.com/work.
COVID can’t dampen our Halloween spirit! We’re in full festive mode today with a virtual costume contest and a happy hour. Cheers to everyone who participated, and congrats to our 3 winners, who will each take home Amazon gift cards:
#3. Web Designer Chelsea Meadors as Beetlejuice
#2. Operations Assistant Brooklyn Culbertson as a deer
#1. Project Management Lead Chase Plunkett as Cap’N Crunch
To all those who have served, who continue to serve, and who will serve our country—we thank you for your sacrifices and your bravery on this Veterans Day. 🇺🇸
When Patriots superfan and cj client Mike Bottaro, Rhode Island Personal Injury Attorneys, The Bottaro Law Firm, dared venture south into enemy AFC territory, he got what he deserved—a custom Patriots jersey with his name on it! During his recent visit, we congratulated Mike on 20 years of being a licensed attorney, 10 years of law firm ownership, and helping countless New Englanders along the way! Way to go Mike—we’ll even let you root for the Titans in the playoffs this year!
cj Client Brian Hodgkiss shifted from strategic planning sesh to jam sesh in a recent Nashville visit. Can you guess what song he’s playing? (Spoiler: It’s not “Stairway to Heaven.” #stairwaydenied) 🎸
2020 has been a difficult time for all, but we’re excited about the possibilities that a new year will bring. Our positive attitude for the future is on display in the “2021: Let’s Rock Forward!” t-shirts we made for our team and clients (modeled here by Berg Injury Lawyers, Tyler Mann, and backdocket).
Last week, our production team traveled to Columbus, GA, to shoot scripted spots and testimonials for the Law Offices of Gary Bruce. With a little help on set from Gary’s dog/our Pawduction Assistant Elsie, we got great footage that will help the firm better assist injured people in GA and AL. We’re still hard at work editing these spots, but you can check out our other work at cjadvertising.com/work
We’ll never know if our “turkey” was trying to socially distance BEFORE it was CDC-mandated, or if he was just trying to avoid being eaten. But we DO know that we’re so thankful for our amazing clients and team members. Happy Thanksgiving from all of us at cj Advertising! 🦃
Want more motorcycle cases? We can help! In the video, cj client Pepper DeVaughn of Parrish DeVaughn shares how cj helped his firm get more leads and land one of its biggest cases ever. Contact us at askus@cjadvertising.com to learn how you can do the same.
O-M-Kenny G! 🎷 The king of saxophones and Christmas music just sent the entire team a personalized holiday message courtesy of cj’s Leadership Team. Check it out!
The stats don’t lie—firms that invest in their communities see big returns, and the results of our Thanksgiving Giveaway Campaign prove it! Swipe to get more details and stats about this giveaway, then reach out to us at askus@cjadvertising.com to learn how we can connect you with your community.
Congratulations to cj’s Team Member of the Year: Associate Director of ID, Amanda Goddard! Amanda's leadership has been a vital part of our integrated digital team's success this year. In addition to leading numerous successful campaigns and massive improvements in our landing page optimization, she’s built and supports an amazing team of talented designers and content writers. So, fire up those Dolly Parton and Celine Dion playlists today (her favorites!) and join us in celebrating Amanda. Amanda ROCKS!
Happy Holidays from all of us at cj! Wishing you and yours a safe and healthy holiday season. 🎄
2020 has been a tough year, but our cj rock stars have given us and our clients plenty to smile about. Congrats to all of our Team Members of the Month who busted their humps this year—we’re thankful for all of your hard work!
Judd Shaw’s podcast had a special guest recently: cj CEO/Owner Chad Dudley! Chad spoke with Judd about why it’s so important for leadership to delegate as companies grow and how to avoid bottlenecking your own success.
Don’t miss “Letting Go to Grow” for great insights from Chad—click the link to listen now. https://www.youtube.com/watch?v=G7_yhs8qr50
2020 has been tough, but we’re so grateful for the strength and positivity shown by everyone in the cj family. In a year full of uncertainty, we all worked hard to make it a successful one for our clients. Swipe to see highlights from our 2020 Year in Review, and visit cjadvertising.com/2020 for the full recap. Then, join us in Rocking Forward to a promising 2021! 🎉
On this Martin Luther King Jr. Day, we remember his life, we admire his bravery, and we reflect on his words that inspired so many and that still ring true today.
We’re two weeks into 2021, and there’s never been a better year to reinvent ourselves and kiss the previous year goodbye! To celebrate the New Year, we asked some of our team members what their resolutions are for 2021. From reading more books to making their pets happier to not setting any resolutions at all, swipe to see what they had to say about their plans for the next 365 days.
Congrats to our Camel of the Month: Senior Multimedia Specialist Nekos Barnes! Nekos really knocked it out of the park for Creative Services this past month. He handled multiple client projects and rounds of revisions while covering for others when they were out for the holidays. He's fast, efficient, and always fun to work with. Nekos ROCKS!
We see it every year. During cold weather months, slip and fall cases increase. Does your community know you can help them if they have a case?
To help you get more leads (and to keep your community safer), we created a toolkit packed with creative and effective advertising strategies and tips designed specifically for these cases.
Click the link below to check out our slip and fall toolkit.
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Slip and Fall Toolkit | cj Advertising
Today we celebrate Amber Rose’s 5-year cj anniversary! Amber was hired as a Production Assistant, and quickly became invaluable for her ability to take on production tasks both big and small. She was promoted to Associate Producer, and now expertly handles more specialized assignments including producing TV spots and videos.
To commemorate her 5 years at cj, Amber received a personalized cj letterman jacket. She chose the cj Pride logo on the front, and two things unique to her on the back: a blue ARTPOP album circle to highlight her undying love of Lady Gaga, and a nod to her nickname “Wreck-It Ralph,” coined by a fellow producer. Congrats on 5 years and for all you do, Amber—we appreciate you!
Micki’s on the mic, y’all! cj President Micki Love recently appeared on cj client Judd Shaw’s podcast. Drawing from her decades of experience in the legal industry, she discussed how advertising can improve firms’ customer service.
Listen now at https://www.youtube.com/watch?v=d_zP2SlY2SU
Is your agency checking your media invoices for errors? In 2020, cj’s media team’s monthly accuracy checks found errors in 52% of station invoices, resulting in nearly $700K in free spots or credits for our clients. To learn how we can improve your media strategies and maximize your ad dollars, contact us at askus@cjadvertising.com.
For Black History Month, we’re sharing stories that move us, inspire us, and push us to make positive changes. This week, we’re remembering the life of Macon Bolling Allen, who taught himself to read and write and later became the first African American lawyer and judge.
A true American pioneer, Allen’s accomplishments amidst the racism and prejudice of the mid-1800s paved the way for generations of Black lawyers and activists. cj client Cory Watson wrote a wonderful blog about Allen, which you can read here: https://bit.ly/3pYAZGt
Our 2nd Black History Month inspirational story is about Vincent Cullers, founder of the first Black-owned full-service ad agency. Despite being an experienced art director at Ebony magazine, Cullers faced prejudice and was unable to break into the white-dominated ad industry.
In response, he launched Vince Cullers Advertising in Chicago in 1956, which produced national ads for Amoco, Kellogg, Pizza Hut, and Sears that depicted minorities in positive imagery. Cullers’ bold move inspired others, and by 1972, there were 25 Black agencies in the U.S.
Congrats to our Camel of the Month: Brand Assistant Jeremy Adams! From importing client leads and training our newest Brand Assistant, to supplying our Brand Strategists with valuable data and cranking out conference call notes, he has OWNED his position in recent months. Jeremy’s can-do attitude and great sense of humor make him a perfect fit for our Client Services team and the agency as a whole. Jeremy ROCKS!
More referrals mean more cases! Our years of experience in the legal industry has shown us that high-value cases often come from past clients or people in your network, and the top reason people call specific lawyers is because someone told them to. So how do you get more referrals? The best way is to mine your database and ASK, and our latest blog post shows you 3 easy ways to do just that.
Learn more at https://bit.ly/3q3rUMt
Our Creative Services team is looking for a copywriter to join the herd! This wordsmith will write for TV commercials, web videos, and agency marketing projects. They will also produce speculative scripts and be a go-to resource for proofing and editing needs in the department. To learn more, visit work4cj.com.
Happy Valentine's Day! 💘 May the kindness of cupid camels "fuel" you.
This week, we spotlight Carol H. Williams, who entered the ad business in 1969 when young African-American women were underrepresented in the industry. Despite having no female mentors or bosses to learn from, Carol went on to create several successful campaigns and eventually became creative director at Leo Burnett. In 1986, Carol launched her own agency—Carol H. Williams Advertising (CHWA). Today, CWHA has just under 40 employees and three locations. It has created campaigns for Wells Fargo, Buick, the U.S. Army, and Disney, including its famous “Signs” commercial featuring a boy communicating with his grandfather via sign language. In 2017, Carol’s significant achievements were recognized when she became the first Black female creative director inducted into the AAF Advertising Hall of Fame.
This week's Back Off My Bike shoot was a huge success! Firms from across the country were in Nashville to shoot ads with Paul Sr. of Orange County Choppers. In addition to being a smooth and productive shoot, it was also a time of connection and sharing among cj firms. Here are a few highlights from the shoot. If you’re interested in participating in the Back Off My Bike program, contact askus@cjadvertising.com.
Congratulations to Senior Media Specialist Nekos Barnes on 10 years at cj! A triple threat on our Creative Services team, he's an incredibly gifted storyteller, camera operator, and editor. He's kind, thoughtful, and has a knack for making ideas and concepts come to life! Nekos is fun-loving, always game to put on a camel suit, and often volunteers to assist others on projects, big or small. For his tenure gift, Nekos got DJ equipment to take his vinyl-spinning passion to the next level. Congrats on 10 years, Nekos! We're so grateful to have you!
To cap off our Black History Month spotlight, we’re sharing a timeline video showcasing Black pioneers in the legal industry. This video showcases only a handful of the many contributions that Black Americans have made and continue to make in the legal field. At cj, we honor and recognize these achievements both during Black History Month and every month of the year.
This week, we celebrate Adam Childress’s 10-year cj anniversary! Adam is a Multimedia Specialist for our Creative Services team. He shoots, he edits, he flies drones—as director of photography, he can do it all, and he continues to learn and grow. Adam is soft spoken, but when he speaks, we listen! His knowledge is endless, and he’s always learning new ways to improve his skills and our clients’ spots. For his anniversary gift, Adam scored some fancy new photography equipment. Congrats on a decade, Adam—we appreciate you!
Are you ready for motorcycle season? Customizing your ad strategy just got easier with our motorcycle toolkit. Let cj help you spread the word that you're the go-to firm in your market for injured bikers. Check it out by clicking the link below.
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Motorcycle Toolkit | cj Advertising
Our camel herd is growing! We’ve added several new talented team members during the past year, and they’re spotlighted right here. Are you interested in being a camel, too? Head over to work4cj.com to view our open positions and apply today.
Spring holidays like Easter, Mother’s Day, and Father’s Day are coming up. These holidays mean more family visits to nursing homes, which can mean more nursing home abuse leads. Do residents and their families in your community know your firm can help with these cases? Learn the best media strategies for nursing home cases from Chief Media Officer Angel Putman in our blog.
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Now Is the Time to Advertise for Nursing Home Cases -
Congrats to our Camel of the Month: Senior Media Buyer Lee Sparrow! Lee builds relationships with stations to get the most for her many clients, including negotiating packages from 50% media value to over 100%! She’s smart, hard-working, fun to be around, and always willing to take on new projects—even while wrapping up annual negotiations. Sparrow ROCKS!
Last week, we attended a productive strategic brand meeting at Daniel Stark Law, P.C.'s’ office in College Station, TX. We’re excited about helping the firm with their next steps! Whether you’re looking to refresh your brand identity or create one from scratch, we can help. Contact us at askus@cjadvertising.com today to get started.
Last week, we attended a productive strategic brand meeting at Daniel Stark Law, P.C.'s’ office in College Station, TX. We’re excited about helping the firm with their next steps! Whether you’re looking to refresh your brand identity or create one from scratch, we can help. Contact us at askus@cjadvertising.com today to get started.
