Co-own separates itself from the other major social media sites through sole focus on all aspects of co-ownership. It provides comprehensive information for business minded people interested in learning more about co-owning items for recreation, real estate investment, or businesses. Individuals can pool resources to buy expensive items they may not be able to afford on their own. Users can search geographically to find opportunities in their local area. After users are comfortable with each other, they may privately message each other using Co-Own's private message feature.