WHAT IS COAST?
COAST Apparel is quickly becoming THE clothing line around southern college campuses with guys that have many common likes – hunting, fishing, bars, football, basketball, road trips, fraternity parties, and a date on the town.
THE COAST WAY OF LIFE
Indeed, COAST Apparel is a way of life. It's an attitude. An outlook that you project to others. No matter where you are in the world ... no matter who you are ... no matter what you are doing ... you can always tap into the coast. You can put your feet in the sand. Smell the sea. Feel the sun on your skin and the breeze in your hair. With friends, family and loved ones, it's endless good times ... at your pace. Are you ready to Coast?
COAST ORIGINS
Coast was started in 2009 by two guys who loved the coast way of life near their beach homes in Pawley's Island, South Carolina. They launched the original Crab Logo Apparel because they liked to do their favorite things wearing high-quality southern style men's clothing … and couldn’t find any that was comfortable enough.
COAST GROWTH
Coast has grown rapidly over the years, and our southern style men's clothing now represents so much more than just the coast and the beach. COAST Apparel is now considered by many to be THE most desired clothing line around southern college campuses.
COAST CLOTHING
The COAST clothing line originated as a men's polo shirt. There’s nothing like a soft polo shirt or deck shorts in the perfect color and fit. The COAST clothing line has since developed into a full line of LIMITED EDITION, traditional, sports-casual attire. FOR EXAMPLE: Our marina shirt is more than just a shirt – it’s a shirt that is super-comfortable and designed to go from the fishing boat to the football field to the bar – all while looking good so you can impress the ladies!
ABOUT THE HERITAGE CRAB LOGO
When we first launched COAST, our heritage crab logo symbolized the classic coast lifestyle ... always living in sight of the waves. But soon, guys all over the southeast began wearing our southern style mens clothing. So, our performance line logo gradually became the more popular emblem. We ARE rather proud of our Pawley's Island (SC) origins, after all.