"At Cocoa Productions, we are marketing content creators. We don’t simply create a website or marketing piece, we take it further by creating efficient content structures and meaningful messages that relates and connects with potential customers. In today’s market, consumers are clamoring for easy to consume content, and we make that happen for our clients.
Clients are quick to work with us because we help them meet or exceed their marketing goals while making the experience of doing so enjoyable. Video marketing is one of the most beneficial marketing tools available for today’s business owners. As a production company, Cocoa Productions specializes but are not limited to a variety of videos and marketing tools, including:
Online Videos
Smart businesses are realizing that they can boost their organic search results by adding videos throughout their website. Not only does it make sense to engage your audience from the start with a short video highlighting your products and services, but this also increases your natural search rank. Having videos throughout your website also increases the average time a viewer spends looking at your site, something search engines love. Videos help your customers quickly find solutions to their questions and problems. They are more likely to watch a video than read long pages of content. Having professional and high quality online videos also shows a dedication of presenting high quality information to your current and prospective clients.
Marketing Videos
Besides having quality videos on your website, it’s important to advertise. Marketing videos are very effective because they engage the audience. We have and continue to create TV commercials spanning a wide variety of businesses, but most importantly, we do it differently than many production companies. We focus is in telling your story not just being a flashy advertisement.
Besides TV, there are many of media platforms for your marketing videos to advertise. For example, one great media outlet that is underutilized in local markets is YouTube. YouTube ads can be longer than TV commercials without added cost. The ads are also tracked so you can see in real time the effectiveness and engagement of you ads and they allow you to saturate a market with less cost to your budget that you think.
Educational Videos
These types of videos are really fun to do! Businesses are realizing that they need to share relevant information with their client base on a regular basis. Many choose to do an email newsletter but much more effective are video blogs. Customers are much more likely to share your video blog with their friends and family than a text article. Educational videos are easy to consume and have a very simple message. These videos work very for content experts such as doctors or financial professionals. By sharing small bits of your expert knowledge, you build a continuous relationship with new and existing clients.
Most of our clients who have engaged in regular video blogging have found significant increases in their business and market penetration. Our team is well equipped (and very competitively priced) to create these types of educational videos. Don’t try to do these yourself. Your return on your investment is much more successful when you create a professional video.
One of the benefits we have found in working with our clients is the opportunity to offer support in a variety of marketing avenues. From high ranking online videos to designing effective marketing materials (brochures, newsletters, etc.), that work in conjunction with your videos, we have the expertise to also transcribe your videos and turn them into articles. In many ways we offer the same services you would find at a typical ad agency, but there’s major difference.
The owner of the company, Jeff Kohler worked for years at advertising agencies as an Account Manager. He found that even though these agencies could create creative ideas they often lacked processes that streamlined the process. That’s usually the case with production companies as well. The creatives are excited about projects but they take longer than expected, cost more than you thought, and communication is hit or miss. At Cocoa Productions, we have processes that help protect the project and our clients. We deliver on time and on budget. We also have the skills to recognize and communicate additional opportunities to support our clients marketing goals, there by turning one project into something better for our clients.
Is your current marketing plan working for you? If you’re not getting the results you are hoping for, we can help you! Our goal for our clients is a 20:1 return on the lifetime of the marketing products we produce. Anything less would not be worth it. If you’re ready to grow your business, contact us today and we’ll help you get started.