Each week, we try to participate in at least one Twitter chat. This not only helps us stay up-to-date on what’s trending in our industry, but it also connects us with like-minded individuals doing the work we’re passionate about.
Last week, we spoke with our friends over on the Express Writers #ContentWritingChat about how to create a social media calendar that engages your audience. You can see the recap below and gain a few tips and tricks to use in your own social media strategy.
EXPRESSWRITERS.COM
#ContentWritingChat Recap: Creating a Social Media Calendar
Over the last few weeks, we’ve implemented a more formal continuing education experience within our team by assigning articles at the beginning of the week and having a discussion at our Friday morning meetings. We look for articles that address our industry, core services, and other relevant topics that we believe will make our team stronger and more cohesive. It also gives team members the opportunity to learn more about a service they don’t directly work in but that affects their work.
Our topic this week was SEO, and we read a Search Engine Journal article on Google’s E-A-T Rating. Read along with us! 💻
SEARCHENGINEJOURNAL.COM
5 Things You Can Do Right Now to Improve Your Google E-A-T Rating
Thanks Influencer Marketing Hub for featuring us in your list of content marketing agencies to grow organic reach!
While paid advertising is a key player in a brand’s digital marketing strategy, organic content still has its place. We have to reach people where they are, and today, that’s on a variety of digital platforms and devices.
Whether we’re creating original content, curating relevant outsourced content, or sharing user-generated content, our content marketing strategies help seamlessly weave your message and solutions with the target audience in mind.
INFLUENCERMARKETINGHUB.COM
Leading Content Marketing Agencies to Grow Your Organic Reach in 2020
From Western Pennsylvania to the West Coast, we’ve gotten to support the small businesses that make up the backbone of our economy. Our team has made it our mission to offer creative marketing solutions paired with the best possible client experience, and we like to think we’ve been pretty successful so far.
On the blog, read about one of our client’s experiences working with us.
P.S. Want to support small businesses in your community beyond being a patron? Leave online reviews!
COSMITTO.DIGITAL
Digital Marketing for Western Pennsylvania Small Businesses | Cosmitto
We’ve all felt that feeling of homesickness at some point, but who would have ever thought we’d be office sick? It’s been 154 days since we all worked from the same space, so of course, we’re missing the office and all that being Downtown offered! Here are a few of the things we miss the most:
🖥 our monitors
🎶 The Exchange
💧 the water cooler
🚶🏻 Nikki’s walkabouts
🖊 whiteboard brainstorming sessions
💻 the collective busy-ness of people working around us
🏙 the many, many windows and views from 14 floors up
☕️ the infamous line, “I’m going to grab coffee. Does anyone need a caffeine break?"
If you aren’t seeing results from your marketing campaigns, it may be time to overhaul your current digital marketing strategy. Here are 10 signs to look for to see if you’re ready to switch things up:
SEARCHENGINEJOURNAL.COM
10 Signs Your Digital Marketing Strategy Needs an Overhaul
Last month, we had our team reflect on what their “word of the year” would be, something to help guide them professionally or personally in 2021. In our latest blog post, each member shares the word they chose and the why behind it. Check it out and let us know which word is driving you this year.
COSMITTO.DIGITAL
2021 Word of the Year | Cosmitto Digital
When we initially wrote our blog post on what to expect from digital marketing in 2020… well, let’s just say we published that with a very different 2020 in mind. Now that we’ve had a chance to reflect on a tumultuous but eye-opening year in digital marketing, we’re excited to see what 2021 has in store.
This article from Social Media Today provides some great insight on what trends should stay top-of-mind this year, from social commerce to customer service.
SOCIALMEDIATODAY.COM
10 Social Media Trends That Every Marketer Should Know in 2021 [Infographic]
Expertise named Cosmitto one of the Best Digital Marketing Agencies in Pittsburgh for 2021: https://bit.ly/2YiBDSD 🎉
2020 taught us more than we could have ever expected. The biggest lesson? Knowing how to best support our clients and being adaptable in times of uncertainty, and 2021 is giving us the opportunity to continue to put that knowledge to work and remain open to whatever or whoever comes our way next.
Our team is here to help you experience your best year yet—are you ready?
Check out our website to learn more about our core services, and give us a call if something piques your interest: https://bit.ly/3iUehfz
Thank you to those who were able to join us for our webinar, Building Out a Flexible Marketing Strategy for the New Year, with the South West Communities Chamber of Commerce! We hope you were able to walk away with action items and next steps for creating an adaptable marketing strategy for 2021.
If you weren’t able to attend, don’t worry! Keep an eye on our blog for some upcoming posts that’ll provide insight into the kinds of things we talked about during the webinar, from conducting a digital marketing audit to setting realistic, achievable goals for your marketing efforts: https://bit.ly/3ojshkg
Thank you Clutch for featuring Cosmitto as one of the top social media marketing companies in Pittsburgh for 2021! https://bit.ly/3nOg5Ym
While we offer a variety of digital marketing services, from search engine optimization to digital advertising, storytelling is the foundation of all we do at Cosmitto. What better way to tell your story online and build a community around your brand than through social media? 📱
If you know you need support for your social media marketing efforts—or you honestly aren’t sure what you need but know something’s gotta change—visit our website to learn more about us and get in touch: https://bit.ly/3srmEDZ
