Two weeks after Governor Lamont declared a State of Emergency for Connecticut, he was in our COVID-safe basement studio filming a TV spot telling people to wear masks, wash hands and remain socially distant.
Then, six months later, in the agency's backyard, we filmed a TV campaign thanking residents for heeding his requests, congratulating them for having one of lowest COVID rates in the nation, and encouraging them to "Keep it Up, Connecticut -- because we’ve come too far to go back.”
Here’s the first of 10 spots (plus radio, outdoor and social) that will be appearing all across the state over the next few months. #keepitupct #lookforwardct #agencylife
Some behind-the-scene action from an exciting day of shooting a new statewide vigilance campaign with the Governor’s Office.
#keepitupct #maskup #agencylife
Our collaborative synthesis sessions look a little different these days. Grateful for sunny weather and the opportunity to create together!
#COVID #Branding #AgencyLife
We’re proud to partner with innovative brands like Cortera Inc. Check out the company’s new logo and website: Cortera.com
#AgencyLife #ClientWork
We’re incredibly proud to have launched the new website for Center for Human Development (CHD). Our collaborative process included an immersive look at the organization, spending time on-site and conducting interviews with various stakeholders. This process illuminated key insights and differentiating factors of the organization which drove the development of a brand narrative that allowed us to tell the brand story in a more relevant and meaningful way for visitors. The result is a site that is both a valuable tool and a powerful story-telling mechanism. Check it out: chd.org/
#clientwork #agencylife
Chief Creative & Growth Officer Steve Wolfberg spoke with our friends at NBC Connecticut to discuss Pepsi's decision to drop the Aunt Jemima brand name & image & what he expects from brands moving forward. Check it out!
#advertisingagency #Branding
Cortera Inc.
October 16 at 5:13 PM ·
Congratulations to our ad agency Cronin and Off Leash Studios for their multiple wins at the 65th Annual Ad Club CT Awards. Our website - www.cortera.com won a Bronze Award.
>> Read here: https://bit.ly/3k6aBaA
>> cortera.com
#Cortera #impacttracker #CEIT #data #creditmanagement #creditmonitoring #advertising #webdesign
Delighted to share another one of our 2020 CT Ad Club Award winners - the Chegg website: chegg.com/about
#adagency #agencylife #webdesign
This new recruitment video for Dartmouth-Hitchcock Health (D-HH) shot by our content production company, Off Leash Studios, is sure to attract top talent. The video highlights the many benefits and opportunities offered to D-HH employees. Take a look!
#clientwork #agencylife #adagency
Proud to share one of our gold winners from this year's Advertising Club of Connecticut Awards. The Bradford logo won gold in Corporate Logo Design and was designed for The Briad Group's new rooftop bar concept. Congrats to all of this year's winners!
#agencylife #adagency
Cronin acted fast like many businesses to protect the health and safety of its 70-person team, transitioning to remote work by mid-March. In our newest blog, Principal and CFO, Mark Demuro, explains how leadership and commitment will guide us through.
#agencylife #adagency #leadership
CRONIN-CO.COM
Cronin Reopening | Cronin
Last year, we began working with CMIC to rebrand the medical liability insurance company to better reflect what it stands for today: integrity and stability. We're so proud of the end result, the Integris Brand, which launched earlier this month. The new name, logo and website were created by our team: integrisgrp.com
The Integris Logo also recently won a Silver Award at the CT Ad Club Awards.
#clientwork #rebrand #adagency
We want to wish all of our dear friends and clients a happy, healthy and safe holiday season. Cheers to a better year ahead!
In our latest blog, Vice President of Engagement and Influence AnnMarie Kemp explains why brands looking to woo today’s consumers must demonstrate their core values through social responsibility. Simply put, doing good is good business. Check it out:
CRONIN-CO.COM
Doing Good is Good Business | Cronin
Excited to share another spot for the State of Connecticut from our content production company, Off Leash Studios. The spots encourage Connecticut residents to keep following the guidelines in order to stay safe and healthy this holiday season.
#covid19marketing #clientwork
As we navigate our COVID-present world, client leadership and relationship cultivation have taken on a new shape and complexion. In our newest blog, Chief Executive Officer Kim Manning weighs in on the enduring power of trust while pivoting and embracing change.
CRONIN-CO.COM
The Enduring Power of Trust | Cronin
#TBT to one of our favorite agency traditions, Latkepalooza! While we can’t celebrate in person this year, we want to wish you & yours a very happy Hanukkah.
We recently launched a “Stay Strong. Masks On” resiliency campaign for Dartmouth-Hitchcock Health to demonstrate the resiliency of New Englanders and to encourage them to mask up. The campaign includes print, video, online display, social, radio and outdoor. Check out one of the spots from our content production company, Off Leash Studios.
#agencylife #clientwork
