It all started off as 3 friends hanging out one summer night. These 3 friends wanted to make an impact by providing a meaningful message to people all over the world. "How can we do that?" asked Jamal. Then it hit them. Why don't we provide a personalized and stylish cuff. Each cuff will be made with its' own unique and personalized message. With Omar and Anthony's creative style and Jamal's outgoing personality, Cuff It was born!