Times that require forward-thinking are often those that make such thinking the most difficult. And 2020 certainly lives up to that description. Here are six ideas that will make an impact now and into the future. https://buff.ly/35sH5HF
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Six Ways to Boost Your Firm's Marketing and Business During Slow Times (Or Any Time)
As elections in the United States draws closer, the American Bar Association is encouraging lawyers to assist with poll working. “With the added obstacle of a pandemic this year, finding people who are at lower risk to assist as poll workers is even more important. This is an opportunity for lawyers, and soon-to-be lawyers, to step up and serve.”
https://www.customlegalmarketing.com/2020/09/why-lawyers-should-serve-as-poll-workers-this-election-and-other-must-reads/
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Why Lawyers Should Serve As Poll Workers This Election, and Other Must-Reads
Here are some irritating design trends that website owners would do best to avoid. Knowing why these trends are bad for users will help you understand how to find better solutions.
https://www.customlegalmarketing.com/2020/08/ditch-these-problematic-design-elements-from-your-firms-website/
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Ditch These Problematic Design Elements From Your Firm's Website
Creating an inclusive work environment during a global pandemic while your entire staff is working remotely definitely has its challenges. Here are some top tips that can help your law firm create successful pathways to healthy work environments that allows for better inclusivity and communication amongst your law firm staff.
https://www.customlegalmarketing.com/2020/08/how-to-make-your-firms-workplace-more-inclusive-during-covid-19-and-other-must-reads/
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How to Make Your Firm's Workplace More Inclusive During COVID-19, And Other Must Reads
As the months go by, the reality of remote work seems to be here to stay. However, adjusting to working from home doesn’t have to be a painful process. Your law firm practice may just need a collaborative tech upgrade. https://cleg.al/3krcYp9
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How to Improve Your Remote Law Firm Team Process and Other Excellent Reads
Google Local Service Ads are now available for law firms. This is exciting news as there has been a lot of anticipation around this offering. With Google Local Service Ads, the advertiser (your law firm) pays per lead instead of paying per click like you would in a PPC campaign. https://cleg.al/3gaUczv
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Google Local Service Ads Are Available to Law Firms (Maybe)
Recently Google shared how individual passages of a webpage will soon be identified to better understand how relevancy between a page and a particular search. https://buff.ly/35j8cTK
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Google Can Now Identify Paragraphs on Web Pages For Specific Searches, and Other Must-Reads
Everyone has heard by now that content is king. The phrase has been used so frequently as to be meaningless, and it is too often misinterpreted to mean that all content creation is good, encouraging the development of legions of indistinguishable posts and articles.
However, you can elevate your lead generation by adding diversity to your marketing tactics and thinking beyond the “just add content” doctrine. Here are five options to consider.
https://buff.ly/3kegVg0
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Five Ways Your Firm Can Generate More Leads From Its Website (That Aren't Just More Content)
Google announced the Page Experience update, that will be live on May 2021, along with a new set of metrics called Core Web Vitals and the removal of the AMP restriction on its Top Stories carousel. With several months ahead of us, now is a great time for marketers to evaluate the impact this update has in search results. https://buff.ly/3pPLnQQ
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Assessing Your Law Firm's Website Ahead of Google's Upcoming Page Experience Update, and Other Must Reads
A call to action (CTA) is any piece of content that encourages the visitor to do something. Most commonly, CTAs are associated with contact buttons, containing language like “Talk to An Attorney” or “Schedule a Consultation.”
Not all CTAs, for example, have to contain a direct ask for a meeting. An array of CTAs can be placed throughout a website, encouraging visitors to take a range of actions, which will not only produce leads but also help your firm capture information from potential clients during different stages of their hiring processes.
Here are ten different types of calls to action your firm can explore.
https://buff.ly/3lpNKYk
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Ten Ways to Diversify the Calls to Action on Your Law Firm Website and Help Boost Leads
Starting a law career in 2020 definitely has its challenges. Despite this, lawyer Willie Peacock, imparts some wisdom for the new up-and-coming lawyers. “Know that you will not just be okay—you will thrive because you have what it takes to help reinvent this industry.”
https://buff.ly/3lfhjvD
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Here's How To Thrive As A New Lawyer, and Other Must-Reads
Conducting an analysis on your content will allow you to fill in the gaps in your SEO strategy that to ensure that you reach potential clients at every step of their journey.
https://bit.ly/2Mz30pg
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SEO Content Gap Analysis, and Other Must-Reads - Custom Legal Marketing
Google’s Web Stories content format provides law firms and other businesses another creative opportunity to gain additional online traffic. As more users take advantage of Web Stories, Google is eager to expand this search feature to other countries.
https://bit.ly/39N8i8o
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Google Web Stories May Be Going Global, and Other Must-Reads - Custom Legal Marketing
With any social media marketing strategy, the name of the game is to keep your viewers engaged. For businesses looking to incorporate Facebook Stories into their marketing, a preferably data-driven strategy will still be needed. Here are a few tips to help establish your Facebook Stories strategy:
https://bit.ly/3snTPIB
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Grow Your Online Engagement With Facebook Stories - Custom Legal Marketing
We’ve all heard about benefits of content marketing, but in 2021 it’s all about creating content experience. Now what does that mean? Content experience is the “intersection of content marketing and user experience“, where you pay close attention to how you structure your content, how you present content and the environment in which your content lives. Focusing on how your users view your content, you can help your law firm marketing strategy stand out this year.
https://bit.ly/35ijeJP
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Newfound Way of Approaching Content Marketing in 2021, and Other Must-Reads - Custom Legal Marketing
Perhaps she’s grouchy because she hasn’t had any trips to the office this year. Whatever the reason, this year’s candid photo of Maple, our 13-year-old dingo & 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about 2020. But it wasn't all bad... http://cleg.al/3n5wbMR
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We’re Not Going to Miss 2020 but it Did Have a Few Bright Spots
Currently, law firms are embracing new forms of content such as #podcasts and #video to get their message out. But if you want to improve your content as time goes on, this article address two common problems that occur in legal content marketing.
https://buff.ly/2J1japM
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Here’s How Your Content Marketing Can Stand Out, and Other Must-Reads
