On September 1, 2010, the all-new Dallas Fort Worth Metropolitan New Car Dealers Association (DFW NCDA) was launched. The new Association, which is comprised of approximately 200 franchised new car dealers in Collin, Dallas, Denton, Ellis, Kaufman, Hood, Johnson, Parker, Rockwall, Tarrant and Wise counties, dealers who represent more than $10 billion in new and used car sales annually. Its goal of becoming one of the premier automotive trade associations in the country will be reached by offering increased education and training opportunities for dealership personnel, becoming a bigger voice in Austin, and developing a more active presence in the community. The DFW NCDA also produces two annual auto shows – the DFW Auto Show in Dallas and the DFW Auto Show in Fort Worth – in order to guarantee a convenient “shopping experience” for all North Texas consumers.