Desire My Diamonds is the largest and most well-known internet diamond seller, but their business
model has serious drawbacks. The inability to see their diamonds forces you to pay more for
unnecessary upgrades in color and clarity to insure you don’t get stuck with an ugly stone. They are the
leader in online diamond sales. Nobody can compete with them when it comes to the size of their
inventory of loose diamonds, and nobody has nearly as deep of an inventory of engagement ring,
wedding bands, men’s diamond rings, pendants and diamond earrings settings. It happens often that
readers will contact me saying they want to buy a diamond at one place or another but they feel they
have to buy from Desire My Diamonds because they’re the only ones who sell the particular ring they
want. In that regard, they are very much in tune with the likes and dislikes of the bulk of diamond
consumers out there.