D

Discount Den

(on stadium avenue)
Clothing in West Lafayette, IN
Clothing
Confectionery and Pastry Shops
Convenience Stores and Delis

Hours

Monday
8:30AM - 10:00PM
Tuesday
8:30AM - 10:00PM
Wednesday
8:30AM - 10:00PM
Thursday
8:30AM - 10:00PM
Friday
8:30AM - 10:00PM
Saturday
10:00AM - 10:00PM
Sunday
10:00AM - 9:00PM

Location

618 W. Stadium Avenue
West Lafayette, IN
47906

About

The Den is an iconic landmark within the Purdue University community that has been serving students and alumni since 1982. Located within easy walking distance from campus, it has something for everyone: university logoed clothing, snacks, soft drinks, cards, novelty gifts, school supplies and more. The most notable item, of course, is the famous “Den Pop” which has become an integral part of the Purdue experience among Boilermakers, both on campus and around the globe.

History, according to us:
Prior to the Den's conception in 1982 nothing all that notable really happened...aside from Purdue's founding in 1869 (ayy) and Neil planting our banner on the Moon (your move IU). However, if you go back far enough, most of the area is still a bunch of corn fields. And if you go back even further, it's just a bunch of fields with less corn and a few dinosaurs.

But in all seriousness, the Den grew out of some humble beginnings...

In the 1980s, we looked a whole lot different. This was the decade of leg warmers, synthesizers, big hair, and boom boxes. A time when MTV actually played good music and when people spent hours playing with a multi-colored puzzle cube. The internet wasn't really much of a thing yet since Al Gore hadn't invented it yet. Smart phones were the size of bricks and just as useful. Our current owners weren't even born yet and no one honestly remembers much from this time.

In the 90s, we sold beanie babies (the fidget spinners of stuffed animals) and our Spotify playlist was an entire aisle of CDs (small, shiny frisbees you used to stick in your computer). Unlike the comfort colors we have today, most of our Purdue themed clothing items came it various stunning shades of white, beige, and grey.

In the early 2000s, we hosted playmates (we'll miss you Hef) and we became a drive-thru...by accident. Other than that and surviving Y2k, everything else was pretty chill.

And yeah, that's about it.

Photos

Discount Den Photo

Latest Discount Den Reviews (Average Rating: 5)

based on 16 review(s)

Pretty much the ideal college store, except they have some off-brand shirts that are super cheap and in varying styles! They gave everything a student would...

Gloria E. March 30, 2018 via Yelp

Ahhhh The Den. Home of the Denpop and inflatable sex dolls. Where else can you get a 44oz drink for $0.75? Don't say 7-11. 7-11 doesn't have obscene...

Eric S. July 24, 2014 via Yelp

The Den is by far the best convenient shop at Purdue, if not the world. They have cigarettes that are priced at state minimum. Cheap Purdue clothing....

Omar H. October 28, 2015 via Yelp

Information

Company name
Discount Den
Category
Clothing

FAQs

  • What is the phone number for Discount Den in West Lafayette IN?
    You can reach them at: 765-743-6622. It’s best to call Discount Den during business hours.
  • What is the address for Discount Den on stadium avenue in West Lafayette?
    Discount Den is located at this address: 618 W. Stadium Avenue West Lafayette, IN 47906.
  • What are Discount Den(West Lafayette, IN) store hours?
    Discount Den store hours are as follows: Mon-Fri: 8:30AM - 10:00PM, Sat: 10:00AM - 10:00PM, Sun: 10:00AM - 9:00PM.