Dollar City Plus is a discount retailer store where shoppers from all walks of life enjoy quality merchandise at bargain prices. It is a company that offers mostly basic household products, such as cleaning supplies, health and beauty aids, food, baby, pet, toys, greeting cards, kitchen, houseware products, party supplies, hair accessories and office and school supplies. The company also peddles seasonal items, and apparel. Dollar City Plus typically targets low-income, middle-income, and fixed-income shoppers. Dollar City plus is a discounter store with about 99% of its merchandises are priced at 1.00 or less. Our Biggest competitor is Dollar Tree.