“A smooth sea never made a skilled sailor.”
2020 has been a year for the history books.
It's no secret that this year hasn't exactly been "fun" or "awesome" for anyone. People around the world have been forced to adapt to circumstances outside their control- not just your customers, but businesses, too.
In this video, Ryan reflects on his observations after navigating the past 6 months.
Things have been uncertain and unusual, for sure- but there have also been amazing opportunities.
We'd love it if you watched, and shared your thoughts below.
In what was has your business been improved by navigating this season?
Watch to learn more!
______
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
At DP Marketing.Services, our team has people working nearly 24 hours a day to help the plumbing & HVAC companies we serve.
The magic behind all this work: beautiful, bold, black coffee. Lots and lots of it.
Happy #InternationalCoffeeDay.
We admit: most social media holidays are pretty lame.
But can we give this one a try for real?
#GoodNeighborDay
Shoulder season is the PERFECT time to train your team. From refreshing job skills to strengthening leadership muscles, investing in training opportunities can transform your plumbing or HVAC shop from good, to GREAT.
What training are you planning this fall for your team?
🚨 GOOGLE UPDATE ALERT🚨
Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories.
Google will notify the eligible advertisers. A selection of advertisers across the expanding list of LSA categories will now have access to bidding in a new beta test. They will be notified by Google if they are eligible to participate. Assuming this larger beta test also delivers positive results (for advertisers and Google), we can probably expect bidding to become generally available sometime next year.
We'll post more as we learn more.
At DP Marketing.Services, we're big fans of a technique called "ominchannel marketing".
Basically, the idea is simple: you do different things, for different reasons, and use them for your advantage.
But there's a trick- you have to know what you're trying to measure as a goal.
Recently, our CEO was able to give a presentation with one of our technology partners on the subject, and we thought you'd enjoy.
Watch to learn more!
______
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
In honor of #DayOfTheGirl, here's a HUGE shoutout to all the ladies in the trades.
📷 : New Era Plumbing & HVAC
🤓🤓🤓 NERD ALERT:🤓🤓🤓
Have you ever noticed that sometimes in a Google search, you'll see different words bolded in the search results?
This is called latent semantic indexing ( or LSI). It's a concept used by search engines to discover how a term and content work together to mean the same thing, even if they do not share keywords or synonyms.
While not the bedrock of an SEO strategy, it's important to understand that Google is smarter than your 2000s-era SEO approaches :)
As if 2020 hasn't been crazy enough, Google has recently announced changes to Google Local Services that, if you're a plumbing or HVAC shop, you need to pay attention to.
As of the moment we made this video, these changes are NOT nationwide, and are NOT in every industry.
But understanding how Google Local Services bidding works is going to be critical.
And, like most things, the earlier to adopt to these changes, the more noticeable the impact will be.
Watch to learn more!
______
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
Here's a special 🗣️shout out to all the teachers and parents who are working through the craziest school year in the history of the internet.
You're amazing. And awesome. And the best.
#WorldTeachersDay
Look, 2020 hasn't been easy FOR ANYONE. It's been a one heck of a year.
We're proud that lots of the shops that we work with have had record-breaking years so far. Not that things haven't been tough or stressful... but that even with all the uncertainty, they've still made gains.
There is no magic button that makes growing your business easy. But great partners can help.
At DP Marketing.Services, we work with plumbing, HVAC, and electrical shops to help them grow their business, and achieve the lifestyle they want.
How can we help you?
Learn more about us at https://www.dpmarketing.services
📸 : Casco plumbing
#BossesDay.
Need we say more?
The plumbing & HVAC pros we work with are the BEST.
In 2020, they've busted their butts to take care of their customers, and grow their business.
🔥 Check out their YTD reviews! 🔥
When it comes to marketing your plumbing or HVAC shop, there's a ton of choices for you to make.
Do you do PPC or SEO? Do you DIY your marketing, bring it in-house, or hire a company?
There are TONS of companies out there- each claiming to be the best. Who can you trust?
It can get overwhelming, no doubt.
Make a wrong decision, and you can end up wasting thousands of dollars with little to show for it.
Make a smart decision, and your business can be transformed.
In this video, we talk about the 4 or 5 things that are beneficial for you to think through when you're making the decision.
Watch to learn more!
______
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
If you want a great business, you need a great team.
If you want a great team, you need to take care of people.
Investing in, building up, inspiring, and celebrating your team will pay MASSIVE dividends for your plumbing or HVAC shop.
How does YOUR company build your team's culture?
📸 : MasterTech Plumbing, Heating and Cooling
Guys, we need to talk.
We listen to LOTS of phone calls between YOUR CUSTOMERS, and PLUMBING & HVAC shops.
Some contractors have excellent CSR training and follow solid scripts.
Others? Not so much.
We wrote this a while back, but it's worth repeating: there are some thing that you should never EVER say to your customer.
https://www.dpmarketing.services/5-things-you-should-never-say-to-a-potential-customer
We know you're tired of doing what everyone other plumbing or HVAC shop is doing.
Billboard.
Facebook ads.
AdWords.
Truck wraps with cartoon characters.
Not that ANY OF THOSE ARE BAD.
But when everyone else and their dog is doing them, you just kinda blend into the noise.
But what do you do if you want to stand out from the CROWD?
In this video, Ryan talks about some out-of-the-box marketing ideas to help your plumbing or HVAC shop stand out.
And hopefully, you can come up with some good ideas of your own.
Leave your ideas below!
Watch to learn more!
______
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
Have fun and be safe this weekend, everyone!
“Google verified job”
These reviews carry more weight with your GLS ranking.
Want to know a simple secret for growing your home services business? Get more customers.
Want to know how to get more customers? Get found on Google.
Want to know how to do that? Land on page 1 of the search engine results page (SERP).
Thank you for coming to my TED talk.
OK, OK: You know as well as I do, the “how” behind those “simple” secrets is actually crazy complicated (and can be expensive, too). But there are some foundational free strategies you can use to improve your Google rank… so you’ll get found… so you’ll get more customers… so you’ll make more money.
Let’s do this.
https://www.dpmarketing.services/5-simple-tips-to-increase-google-ranking-for-free
🔥
Check out this new site for Meade's Heating and Air!
If you're a serious plumbing or HVAC contractor, you know how important it is to grow your business. The last thing you want is someone promising the moon, and under-delivering.
At DP Marketing.Services, our proven process has helps dozens of HVAC and plumbing contractors 8x their revenue.
Learn more at https://www.dpmarketing.services
#ThankfulForYou
You probably haven't been paying much attention, but it's an election year.
This should be interesting.
#hvac
https://9to5google.com/2020/10/30/nest-thermostats-hvac-monitoring/
9TO5GOOGLE.COM
Google brings HVAC monitoring to all Nest Thermostats - 9to5Google
Marketing for HVAC and plumbing shops is complicated, and "best practices" change constantly. Without the right help, you simply won't see results.
We don't have any "magic" button or voodoo wizardly. Just a solid team of people who work their tails off to help your business succeed.
Learn more at https://www.dpmarketing.services
#ThankfulForYou
FRIDAY POLL!
As if this year hasn't already been crazy, there's been TONS of changes to Google's products & services- from SEO, to GMB, to GLS.
So, the question....
Which change do you HATE the most?
☑️ Enhanced bidding for GLS
☑️ Enhanced GMB profiles
☑️ Shifts in the search algo
☑️ Something else....?
We're thankful for all that have served. Thank you.
For many HVAC & plumbing shops, hiring is a constant struggle. Military hires are fantastic additions to any team. If you're looking for ways to hire former-military, check out https://www.transitiontotrades.com/.
This. 👇
This is what makes us get up in the morning.
Thank you, David!
#ThankfulForYou
There's nothing more deflating than sitting around waiting for the phone to ring. You know that to get more customers you need more leads- and to get more leads you need better marketing. The problem is you're not a marketing expert; you're an HVAC or plumbing pro.
We get it. That's why we've developed a proven process that's helps dozens of HVAC and plumbing contractors 8x their revenue. Let's get you more leads so you can make more money.
Learn more at https://www.dpmarketing.services
#ThankfulForYou
If you're a plumbing or HVAC contractor, you've probably heard a thing or two about SEO, or Search Engine Optimization.
Maybe you've paid for it.
Maybe you're confused by it.
Maybe you're killing it.
But chances are, you've probably had some frustration with it at one point or another.
As a marketing company that specializes in SEO for plumbing & HVAC shops, we also have shared frustration.
Sure, it's a FANTASTIC method to create efficient new customers- over time.
But sometimes it's like we're always trying to hit a moving target.
And it may be more chaotic than you'd expected.
Watch to learn more!
______
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
Happy Thanksgiving, all! We hope you can spend the day with people you care about.
#ThankfulForYou
Whataburger knows what’s up.
Heads up-
To allow our team to travel and be with families for the holiday, we'll be on a skeleton crew this week.
Be safe. Have a fantastic holiday. Be grateful. And we'll see you next week!
UPDATE:
Google has begun releasing a broad core update, which will impact Google Search. We'll be monitoring and analyzing the impacts of this update in the weeks ahead.
We know that lots of plumbing & HVAC contractors are terrified about their digital marketing.
They know they need it.
They don't know who to trust.
And they don't know what-the-crap half of the terms mean.
(SEO? PPC? SEM?)
We hear you.
That's why we literally wrote the book on digital marketing for plumbing & HVAC contractors.
If you're a new business, or if you're looking to solidify your understanding, you should grab this book. Future you will thank you:
http://a.co/d/7bP1zFl
If you're a plumbing or HVAC business owner, you know how important Google reviews are.
Or any reviews from anywhere, for that matter.
No matter how hard you try, or how well you train, eventually you're going to get a negative review.
Yep. It's gonna happen.
Before you let this cripple your business, let's talk through what you should do when (not if) this happens.
Watch to learn more!
______
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
You know that to get more customers you need more leads- and to get more leads you need better marketing. The problem is you're not a marketing expert; you're an HVAC or plumbing pro.
That's where we can come in. We can help.
Learn more at https://www.dpmarketing.services
#ThankfulForYou
We know that lots of companies are having to change their Christmas party plans this year.
What are you doing with your team to help celebrate the season?
📷: Bell Plumbing and Heating
It's no joke that 2020 has been a crazy year.
Some plumbing & HVAC shops have had AMAZING years.
Some companies have really struggled.
2020 has become a punchline for all kinds of things, and lots of people JUST CAN'T WAIT until it's over, and 2021 starts up.
In this video, Ryan shares his thoughts about what you can expect in 2021.
Watch to learn more!
______
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
In honor of #PretendToBeATimeTravelerDay, we figured we'd shout out to the O.G. Google Search.
🤣
CHECK THIS OUT:
☑️ Notice this search term
☑️ Notice what Google is recommending to the searcher
☑️ See "Wooten Plumbing"? That's one of our guys.
When you have:
✅ A laser-focus on the customer experience
✅ A solid team, with ongoing training
✅ Rockstar-quality reviews EVERYWHERE (not just Google)
✅ DP behind you :)
Google will recommend you to almost anyone.
Here's the lesson:
🔥 Take care of people.
🔥 Build a great team.
🔥 The rest happens easier.
Looking for results like this? Give us a call: https://www.dpmarketing.services/schedule-a-call
NEW BLOG!
Before I launch into today’s post about SEO for plumbing and HVAC shops, I want to acknowledge something: This year has been really rough for some home services companies.
I know many of you adapted rather quickly after the bottom fell out in the spring- and some of you have had record-breaking numbers. But I also know many of you are tired and stressed and wondering how many more waves your shop can weather. Keeping up with new health and safety practices is exhausting. Wondering which tech might call out next is keeping you up at night.
It’s a lot. Please know I’m cheering you on.
But I want to do more than just rah-rah from the sidelines here. I want to offer you tangible, useful, practical advice to help your shop grow through this challenging season. And that’s what today’s post is about: how search engine optimization (SEO) can benefit your business.
For those of you just joining us, let’s do a super-quick recap on what SEO is, and then we’ll get into the why.
https://www.dpmarketing.services/7-benefits-of-seo-for-plumbing-and-hvac-businesses
Did you know that- combined- there are nearly 1,000,000 plumbing & HVAC contractors in the United States?
Of those, nearly 20% will close this year. (Management issues. Tax issues. Something.)
Do you know what separates the SUCCESSFUL shops from the struggling ones?
It isn't how well you know your trade.
It isn't branding.
It isn't strategy.
It isn't hiring.
It's something far less sexy.
In this video, Ryan eats a burger, and talks about the secret that successful companies use to scale.
Watch to learn more!
______
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
We just got this email from a client.
We HAD to share.
Here we go.
*clears throat*
I wanted to say thank you for the thoughtful and appreciated Christmas gift. CPI had our manager 2021 strategy meeting last week, and when we got to marketing and big wins for 2020 I made sure to praise you and your team at DP…best decision for our marketing!
Beyond the 5-star customer service, the thorough and transparent account management, friendly and helpful support, and how easy the transition was, what I appreciate most is the accessibility and care for our business from both you and your team. I never worry that if I have a concern or question that I won’t have a prompt reply, something I could never say with our past partnership. I also feel like DP is truly an extension of the CPI Marketing team and cares just as much about our success as we do.
Thank YOU, and Happy Holidays to you and yours!
🎤 drop
PLUMBING & HVAC SHOPS:
2020 was a crazy year. There were winners. And there were losers.
If you felt like you spent most of the year watching your competitors grow while you struggled, you should grab this book.
We know that most plumbing & HVAC contractors can be really terrified of marketing- especially online. You probably know how important it is, but don't know how to even get started- or how to understand the good guys from the snake oil salesmen.
This book is for you.
http://a.co/d/7bP1zFl
Heads up:
Google Workspace (previously GSuite) is experiencing a technical outage worldwide. If you're trying to reach us today by email, we'll be slower than usual to respond until this is resolved.
You can check on the status here: https://www.google.com/appsstatus#hl=en&v=status
First Day Of Winter!
HVAC guys, lezzgo!
We're a few days early, but we can't resist.
In honor of the great team at ClearView Plumbing and Heating, we hope that you have a Happy Festivus next week. (Dec 23).
We're going all out.
From our team to yours, we want to wish you a very Merry Christmas.
See you in 2021!
We're a few days early, but we can't resist.
In honor of the great team at ClearView Plumbing and Heating, we hope that you have a Happy Festivus next week. (Dec 23).
We're going all out.
From our team to yours, we want to wish you a very Merry Christmas.
See you in 2021!
We're a few days early, but we can't resist.
In honor of the great team at ClearView Plumbing and Heating, we hope that you have a Happy Festivus next week. (Dec 23).
We're going all out.
This is our mascot.
If you're awesome & amazing, you'll recognize this rodent as "Master Splinter".
He was gifted to us by our favourite Canadian client. Every day, he reminds us to be better- to up our game, and overcome adversity. To wear robes around the office on occasion.
Here's one of his quotes that you should ponder:
“We choose what holds us back and moves us forward.”
What are you choosing today that will move you forward?
#80sCartoonsAreActuallyAmazing
#NationalBobbleheadDay
Well, it's that time again- PLANNING.
It's been said that if you fail to plan, you plan to fail. And with your plumbing or HVAC shop, it's no different.
The end & beginning of a year make a great opportunity for you to pause, review the previous year's performance, and make goals and plans to make the upcoming year even better.
This is about CHOOSING to stop REACTING... and instead, to start PLANNING.
Here's a few thoughts that you should consider as you're planning your marketing domination plan this year :)
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
🔥
BOOM!
Now that it's 2021, let's hit the ground hard.
If you're like most plumbing & HVAC shop, you're probably evaluating your company's performance last year.
Check out this stat (28:1). We're especially proud of this.
How did your marketing compare?
Want results like this for your business in 2021? If so, let's talk: https://www.dpmarketing.services/schedule-a-call
From our team to yours, we want to wish you a very Merry Christmas.
See you in 2021!
🔥
Here's another crazy one.
We used SEO for this plumbing/HVAC shop to create leads for less than $10 per lead.
😮
Heckuva lot better than AdWords or GLS, don't you think?
Want results like this for your business in 2021? If so, let's talk: https://www.dpmarketing.services/schedule-a-call
If you're like most plumbing or HVAC companies, you've spent a TON of money on marketing- and don't have much to show for it.
Maybe you've dabbled in SEO.
Or purchased some awesome billboards.
Maybe you ran a bunch of ads on Facebook.
It doesn't matter what option you choose, you've got to be careful to NOT fall into this trap.
It's not rocket science. It's actually kinda Marketing 101.
But you're a plumbing or HVAC pro. Not a marketing pro. :)
So watch this video, and we'll show you what you need to know about this marketing S-curve.
What to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
At DP Marketing.Service, we work with serious plumbing, HVAC, and home service companies who are looking to get more leads, and make more money.
We're not rocket scientists. We don't bat 1.000. But we work our tails off for the companies we support.
If you think we can help you, check us out at https://www.dpmarketing.services.
📷: Paschal Air, Plumbing & Electric
This is our mascot.
If you're awesome & amazing, you'll recognize this rodent as "Master Splinter".
He was gifted to us by our favourite Canadian client. Every day, he reminds us to be better- to up our game, and overcome adversity. To wear robes around the office on occasion.
Here's one of his quotes that you should ponder:
“We choose what holds us back and moves us forward.”
What are you choosing today that will move you forward?
#80sCartoonsAreActuallyAmazing
#NationalBobbleheadDay
Well, it's that time again- PLANNING.
It's been said that if you fail to plan, you plan to fail. And with your plumbing or HVAC shop, it's no different.
The end & beginning of a year make a great opportunity for you to pause, review the previous year's performance, and make goals and plans to make the upcoming year even better.
This is about CHOOSING to stop REACTING... and instead, to start PLANNING.
Here's a few thoughts that you should consider as you're planning your marketing domination plan this year :)
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
🔥
BOOM!
Now that it's 2021, let's hit the ground hard.
If you're like most plumbing & HVAC shop, you're probably evaluating your company's performance last year.
Check out this stat (28:1). We're especially proud of this.
How did your marketing compare?
Want results like this for your business in 2021? If so, let's talk: https://www.dpmarketing.services/schedule-a-call
Today is #GetToKnowYourCustomersDay.
Rule number 1️⃣ in marketing: know your customers.
The better you know your customers- and the problem that they're experiencing- the better you can solve their problem.
Alright, this is a fun topic...
And we KNOW that you're wondering about this, too.
As you're working to grow your plumbing or HVAC business, should you bring your marketing in-house?
Should you hire an outside agency?
Should you hire SEVERAL outside agencies?
As with many things, there's not always a ONE RIGHT WAY to do things.
Lots of really smart shops bring their marketing in-house with great success.
Others really struggle. (Bad.)
There are ways things can be screwed up.
Or how things can really excel.
Watch to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
NEW BLOG!
When you decided to start your own home services company, I bet you were looking forward to being your own boss. What you might not have considered is how much of a pain in the ass it can be to be someone else’s boss.
I’m not talking about the HR paperwork and the scheduling and the payroll taxes—although none of that is particularly fun. I’m talking about how tricky it is to find the right people to begin with. The kind who’ll actually show up and do the work. Correctly. The first time. And stick around to do it again tomorrow.
If you’re having trouble finding those kinds of techs, you’re not alone. In fact, 8 in 10 contractors are having trouble finding skilled workers right now. Know what that means? It means the shop across town isn’t just competing against you for jobs; they’re competing against you for the best employees, too.
http://www.dpmarketing.services/how-to-hire-technicians-for-your-plumbing-or-hvac-company
🙌
🔥
Here's another crazy one.
We used SEO for this plumbing/HVAC shop to create leads for less than $10 per lead.
😮
Heckuva lot better than AdWords or GLS, don't you think?
Want results like this for your business in 2021? If so, let's talk: https://www.dpmarketing.services/schedule-a-call
If you're like most plumbing or HVAC companies, you've spent a TON of money on marketing- and don't have much to show for it.
Maybe you've dabbled in SEO.
Or purchased some awesome billboards.
Maybe you ran a bunch of ads on Facebook.
It doesn't matter what option you choose, you've got to be careful to NOT fall into this trap.
It's not rocket science. It's actually kinda Marketing 101.
But you're a plumbing or HVAC pro. Not a marketing pro. :)
So watch this video, and we'll show you what you need to know about this marketing S-curve.
What to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
Nothing lasts forever.
If the dumpster fire that is 2020 teaches us anything, it's that everything has a lifespan.
We've seen young businesses thrive.
And established businesses collapse.
And it's not just the trades, either; it's more than just plumbing or HVAC businesses that have to deal with the life cycle of business.
Knowing where your business is on the life cycle can be really powerful for a manager...
And learning how to keep your business from slipping into maturity & decline can be one of the most important things you offer to your team.
Watch this video to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
You know who's on YouTube?
Us.
You know what we do there?
Give you free tips, tricks, and insights to help you scale your plumbing & HVAC shop.
You should subscribe.
https://www.youtube.com/c/DPMarketingServices
Today is #GetToKnowYourCustomersDay.
Rule number 1️⃣ in marketing: know your customers.
The better you know your customers- and the problem that they're experiencing- the better you can solve their problem.
Alright, this is a fun topic...
And we KNOW that you're wondering about this, too.
As you're working to grow your plumbing or HVAC business, should you bring your marketing in-house?
Should you hire an outside agency?
Should you hire SEVERAL outside agencies?
As with many things, there's not always a ONE RIGHT WAY to do things.
Lots of really smart shops bring their marketing in-house with great success.
Others really struggle. (Bad.)
There are ways things can be screwed up.
Or how things can really excel.
Watch to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
NEW BLOG!
When you decided to start your own home services company, I bet you were looking forward to being your own boss. What you might not have considered is how much of a pain in the ass it can be to be someone else’s boss.
I’m not talking about the HR paperwork and the scheduling and the payroll taxes—although none of that is particularly fun. I’m talking about how tricky it is to find the right people to begin with. The kind who’ll actually show up and do the work. Correctly. The first time. And stick around to do it again tomorrow.
If you’re having trouble finding those kinds of techs, you’re not alone. In fact, 8 in 10 contractors are having trouble finding skilled workers right now. Know what that means? It means the shop across town isn’t just competing against you for jobs; they’re competing against you for the best employees, too.
http://www.dpmarketing.services/how-to-hire-technicians-for-your-plumbing-or-hvac-company
🙌
We love seeing record revenues for the companies we serve.
This one? 82% growth YoY.
💥
If you'd like to see 2021 better than 2020, hit us up. You can schedule a call for free at https://www.dpmarketing.services/.
We work with some of the best shops in the biz.
The contractors on Team DP are:
💪 Driven
💪 Obsessed with fantastic customer service
💪 Goal-oriented
💪 Relentlessly improving
If you're a plumbing or HVAC company that is looking for a marketing parter than can keep up with you and your goals, we should talk.
You can schedule a call here: https://www.dpmarketing.services.
📷: LHR Plumbing and Heating
Nothing lasts forever.
If the dumpster fire that is 2020 teaches us anything, it's that everything has a lifespan.
We've seen young businesses thrive.
And established businesses collapse.
And it's not just the trades, either; it's more than just plumbing or HVAC businesses that have to deal with the life cycle of business.
Knowing where your business is on the life cycle can be really powerful for a manager...
And learning how to keep your business from slipping into maturity & decline can be one of the most important things you offer to your team.
Watch this video to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
You know who's on YouTube?
Us.
You know what we do there?
Give you free tips, tricks, and insights to help you scale your plumbing & HVAC shop.
You should subscribe.
https://www.youtube.com/c/DPMarketingServices
Today is #GetToKnowYourCustomersDay.
Rule number 1️⃣ in marketing: know your customers.
The better you know your customers- and the problem that they're experiencing- the better you can solve their problem.
Alright, this is a fun topic...
And we KNOW that you're wondering about this, too.
As you're working to grow your plumbing or HVAC business, should you bring your marketing in-house?
Should you hire an outside agency?
Should you hire SEVERAL outside agencies?
As with many things, there's not always a ONE RIGHT WAY to do things.
Lots of really smart shops bring their marketing in-house with great success.
Others really struggle. (Bad.)
There are ways things can be screwed up.
Or how things can really excel.
Watch to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
We know that lots of plumbing & HVAC contractors are terrified about their digital marketing.
They know they need it.
They don't know who to trust.
And they don't know what-the-crap half of the terms mean.
(SEO? PPC? SEM?)
We hear you.
That's why we literally wrote the book on digital marketing for plumbing & HVAC contractors.
If you're a new business, or if you're looking to solidify your understanding, you should grab this book. Future you will thank you:
http://a.co/d/7bP1zFl
Brilliant Marketing Move.
Alright, who's your money on this weekend?
(We can guess @mastertech’s answer.)
#NCAAisBetter
How To Get More HVAC Leads From Your Plumbing Department.
This is something we know a lots of shops are wondering.
You're slammed on plumbing... and you just started a new trade (maybe HVAC or electrical). Or, you're an established HVAC company, but now you offer plumbing. Or, maybe it's shoulder season, and you need to keep your team busy.
Whatever it is, how do you let your customers know that NOW you can do MORE for them?
Honestly, there's not a *magic secret* to do this well... but as a strategy for your company, it's important to do it well.
Watch this video to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
We love seeing record revenues for the companies we serve.
This one? 82% growth YoY.
💥
If you'd like to see 2021 better than 2020, hit us up. You can schedule a call for free at https://www.dpmarketing.services/.
We work with some of the best shops in the biz.
The contractors on Team DP are:
💪 Driven
💪 Obsessed with fantastic customer service
💪 Goal-oriented
💪 Relentlessly improving
If you're a plumbing or HVAC company that is looking for a marketing parter than can keep up with you and your goals, we should talk.
You can schedule a call here: https://www.dpmarketing.services.
📷: LHR Plumbing and Heating
🤔 FRIDAY POLL:
What Podcasts are you especially digging right now?
COMMENT BELOW! 👇
NOW HIRING!
If you speak SEO, SEM, social, and all things digital marketing, we'd love to meet.
We're looking for a Digital Marketing Manager to help take our teams to the next level. If that's you, read more and apply below.
👇👇👇
Apply online at https://www.linkedin.com/jobs/view/2400019751
DP MARKETING.SERVICES
Marketing Manager
We know that lots of plumbing & HVAC contractors are terrified about their digital marketing.
They know they need it.
They don't know who to trust.
And they don't know what-the-crap half of the terms mean.
(SEO? PPC? SEM?)
We hear you.
That's why we literally wrote the book on digital marketing for plumbing & HVAC contractors.
If you're a new business, or if you're looking to solidify your understanding, you should grab this book. Future you will thank you:
http://a.co/d/7bP1zFl
Brilliant Marketing Move.
Alright, who's your money on this weekend?
(We can guess @mastertech’s answer.)
#NCAAisBetter
We've really been digging the reflective wraps that Rudd Plumbing, Heating and Air have been rolling out. These would definitely ❗POP❗ on a customer's driveway.
What are you doing to stand out from the noise?
You know it's coming.
We know it's coming.
Busy season comes, and everyone's happy.
Slow season comes, and everyone freaks out.
We've talked about before that you shouldn't be surprised that it's happening (video link below)...
But what happens if instead, you're READY?
What happens if you have ideas READY TO EXECUTE for when you KNOW THINGS WILL SLOW DOWN?
Wouldn't that making managing your business so much better?
Watch this video to learn more!
Here's the video about NOT being surprised by seasonality in your plumbing or HVAC business: https://youtu.be/xFCAe5kMljo
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
Not sure about you, but we think that the world could use a bit (LOT) more kindness right now.
In honor of #RandomActsOfKindnessDay, we were inspired recently by this post on one of the Facebook groups we're in. These two companies are top-notch, class-act, best-in-town... and they work for the greater good.
👏👏👏
Customers. Vendors. Strangers. Competitors. How can you show similar kindness & generosity?
📸: HVAC Solutions, LLC & Champion Plumbing
WE'RE HIRING!
If you speak SEO, SEM, social, and all things digital marketing, we'd love to meet.
We're looking for a Digital Marketing Manager to help take our teams to the next level. If that's you, read more and apply below.
👇👇👇
Apply online at https://www.linkedin.com/jobs/view/2400019751
DP MARKETING.SERVICES
Marketing Manager
We've been noticing a decent uptick in GMB traffic over the past couple of months. Anyone else tracking more leads through their Google My Business page lately?
🤔 FRIDAY POLL:
What Podcasts are you especially digging right now?
COMMENT BELOW! 👇
This is one of our favorite quotes- EVER.
It doesn't matter how smart you are. Or how fancy your logo. The culture that you create in your plumbing & HVAC shop is HANDS DOWN the most important thing you can focus on.
Culture > Strategy
We've really been digging the reflective wraps that Rudd Plumbing, Heating and Air have been rolling out. These would definitely ❗POP❗ on a customer's driveway.
What are you doing to stand out from the noise?
You know it's coming.
We know it's coming.
Busy season comes, and everyone's happy.
Slow season comes, and everyone freaks out.
We've talked about before that you shouldn't be surprised that it's happening (video link below)...
But what happens if instead, you're READY?
What happens if you have ideas READY TO EXECUTE for when you KNOW THINGS WILL SLOW DOWN?
Wouldn't that making managing your business so much better?
Watch this video to learn more!
Here's the video about NOT being surprised by seasonality in your plumbing or HVAC business: https://youtu.be/xFCAe5kMljo
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
Not sure about you, but we think that the world could use a bit (LOT) more kindness right now.
In honor of #RandomActsOfKindnessDay, we were inspired recently by this post on one of the Facebook groups we're in. These two companies are top-notch, class-act, best-in-town... and they work for the greater good.
👏👏👏
Customers. Vendors. Strangers. Competitors. How can you show similar kindness & generosity?
📸: HVAC Solutions, LLC & Champion Plumbing
WE'RE HIRING!
If you speak SEO, SEM, social, and all things digital marketing, we'd love to meet.
We're looking for a Digital Marketing Manager to help take our teams to the next level. If that's you, read more and apply below.
👇👇👇
Apply online at https://www.linkedin.com/jobs/view/2400019751
DP MARKETING.SERVICES
Marketing Manager
The data is in: Record-setting cold weather nearly doubled the amount of traffic to this plumber’s business. 🥶
We know that lots of plumbing & HVAC contractors are terrified about their digital marketing.
They know they need it.
They don't know who to trust.
And they don't know what-the-crap half of the terms mean.
(SEO? PPC? SEM?)
We hear you.
That's why we literally wrote the book on digital marketing for plumbing & HVAC contractors.
If you're a new business, or if you're looking to solidify your understanding, you should grab this book. Future you will thank you:
http://a.co/d/7bP1zFl
Hey, heads up: next Friday is #EmployeeAppreciationDay. Start making plans NOW for how you'll show your team love.
(The more they feel valued and appreciated, the better they will take care of your company.)
(Just sayin'.)
📷: Culpeper Home Services
This is one of our favorite quotes- EVER.
It doesn't matter how smart you are. Or how fancy your logo. The culture that you create in your plumbing & HVAC shop is HANDS DOWN the most important thing you can focus on.
Culture > Strategy
The trades are often considered to be male-dominated.
At DP Marketing.Services, we are flippin' proud to work with some of the smartest, most talented, and straight-up amazing women in the field. Your companies (and your communities) are better because you're in them.
Happy International Women's Day.
#BeBoldForChange
Alright guys, it's here! #EmployeeAppreciationDay
Let's see some pics of how you're celebrating your teams today!
📷
The data is in: Record-setting cold weather nearly doubled the amount of traffic to this plumber’s business. 🥶
We know that lots of plumbing & HVAC contractors are terrified about their digital marketing.
They know they need it.
They don't know who to trust.
And they don't know what-the-crap half of the terms mean.
(SEO? PPC? SEM?)
We hear you.
That's why we literally wrote the book on digital marketing for plumbing & HVAC contractors.
If you're a new business, or if you're looking to solidify your understanding, you should grab this book. Future you will thank you:
http://a.co/d/7bP1zFl
Hey, heads up: next Friday is #EmployeeAppreciationDay. Start making plans NOW for how you'll show your team love.
(The more they feel valued and appreciated, the better they will take care of your company.)
(Just sayin'.)
📷: Culpeper Home Services
This 👇.
Guys, we love seeing companies grow. To see really skilled plumbers & HVAC techs grow into business owners. To see teams thrive. To see communities made better.
This is why we do what we do.
If you're looking to take your plumbing or HVAC business to the next level, we'd love to talk. You can learn more about us at https://www.dpmarketing.services
📷: Culpeper Home Services
Plumbing & HVAC pros,
I know you're curious (because we get asked this question all.the.time):
What's the BEST marketing you can do for your plumbing or HVAC shop?
SEO? AdWords? GLS? Angie's List? Yelp? Facebook Ads?
No matter if you're planning on starting your business, or if you've been in business for 50 years, chances are, you're always looking for the BEST ways to get more leads, and invest in the growth of your business.
In this video, Ryan talks about the SINGLE MOST IMPORTANT marketing investment you can make.
And the answer may surprise you.
Watch this video to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
The trades are often considered to be male-dominated.
At DP Marketing.Services, we are flippin' proud to work with some of the smartest, most talented, and straight-up amazing women in the field. Your companies (and your communities) are better because you're in them.
Happy International Women's Day.
#BeBoldForChange
Alright guys, it's here! #EmployeeAppreciationDay
Let's see some pics of how you're celebrating your teams today!
📷
The data is in: Record-setting cold weather nearly doubled the amount of traffic to this plumber’s business. 🥶
We've waited all year to re-share this pun.
"Ryan and Jill are amazing!! Ryan took us on and helped us out tremendously when we first started. Personable, honest, reliable, and loyal. They have since proven to us how much they are worth over and over! We have grown so much since signing up with them. If your looking to grow and expand look no further! If you want to be the best you need to surround yourself with the best! Thank you to your team DP for everything.." says Jeana on Google
BIRDEYE.COM
DP Marketing.Services | Tulsa, OK
NEW BLOG!
So, we all tend to gripe a bit about Google. Its shape-shifting algorithms are shrouded in mystery, and it seems hell-bent on squeezing every last ad dollar out of home services businesses.
But here’s the deal: Google’s mission is to “organize the world’s information and make it universally accessible and useful.” So Google’s just trying to make it easy for people to find what they need.
And if what someone needs is plumbing or HVAC services, then we really ought to look at Google like our (super well-paid) BFF, not our nemesis.
With that in mind, let’s talk about Google’s most recent addition to its helping-people-find-what-they -need line-up: Local Services.
What is Google Local Services for home services companies?
https://www.dpmarketing.services/everything-you-need-to-know-about-google-local-services
This 👇.
Guys, we love seeing companies grow. To see really skilled plumbers & HVAC techs grow into business owners. To see teams thrive. To see communities made better.
This is why we do what we do.
If you're looking to take your plumbing or HVAC business to the next level, we'd love to talk. You can learn more about us at https://www.dpmarketing.services
📷: Culpeper Home Services
Plumbing & HVAC pros,
I know you're curious (because we get asked this question all.the.time):
What's the BEST marketing you can do for your plumbing or HVAC shop?
SEO? AdWords? GLS? Angie's List? Yelp? Facebook Ads?
No matter if you're planning on starting your business, or if you've been in business for 50 years, chances are, you're always looking for the BEST ways to get more leads, and invest in the growth of your business.
In this video, Ryan talks about the SINGLE MOST IMPORTANT marketing investment you can make.
And the answer may surprise you.
Watch this video to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
If you're thinking about using SEO for your plumbing or HVAC company, we should talk.
Or maybe, you should just watch this first.
There is a TON of bad and misunderstood information about SEO out there...
Some of it good.
Some of it very, very bad.
In this (mini rant) video, Ryan addresses some things about SEO that you should understand.
Not so that you can DO SEO.
Or not that you SHOULD NOT do SEO.
But so that you're more informed about how you leverage this potentially powerful marketing strategy.
Watch this video to learn more!
____
Most HVAC and plumbing contractors feel ripped off when they think about how much money they’ve spent on advertising—and how little they have to show for it. At DP Marketing.Services, we’ve developed a proven marketing process to get you the leads, jobs, and revenue you deserve.
Learn more about us at https://www.dpmarketing.services
You can buy The Book On Digital Marketing For Plumbing & HVAC Contractors from Amazon: http://a.co/d/7bP1zFl
Typically, #WorldWaterDay passes most of us by without much of a second thought. After all, in the US & Canada, we're fortunate to have some of the best infrastructure systems in the world to providing quality public water.... and some incredibly skilled plumbers to keep the system working well.
With all the crazy weather much of the US experienced last month, it's good to remind ourselves of how important access to quality freshwater is... especially during natural disasters.
Cheers to the thousands of plumbers in Texas & the central US for working tirelessly to restore services to millions of people during a crazy week, and keeping our neighbors safe.
#EssentialWorkers
We've waited all year to re-share this pun.
"Ryan and Jill are amazing!! Ryan took us on and helped us out tremendously when we first started. Personable, honest, reliable, and loyal. They have since proven to us how much they are worth over and over! We have grown so much since signing up with them. If your looking to grow and expand look no further! If you want to be the best you need to surround yourself with the best! Thank you to your team DP for everything.." says Jeana on Google
BIRDEYE.COM
DP Marketing.Services | Tulsa, OK
NEW BLOG!
So, we all tend to gripe a bit about Google. Its shape-shifting algorithms are shrouded in mystery, and it seems hell-bent on squeezing every last ad dollar out of home services businesses.
But here’s the deal: Google’s mission is to “organize the world’s information and make it universally accessible and useful.” So Google’s just trying to make it easy for people to find what they need.
And if what someone needs is plumbing or HVAC services, then we really ought to look at Google like our (super well-paid) BFF, not our nemesis.
With that in mind, let’s talk about Google’s most recent addition to its helping-people-find-what-they -need line-up: Local Services.
What is Google Local Services for home services companies?
https://www.dpmarketing.services/everything-you-need-to-know-about-google-local-services
