Dr. Traci Friedman is the local eye doctor to see for all of your Optometry needs in Urbandale, IA. From contact lens examinations to contact lens fittings to general eye care, Dr. Traci Friedman will help diagnose, treat, and assess your overall health—and how it affects your eyes. Busy? We offer online, walk-in, and same day exams to fit your schedule. Dr. Traci Friedman also accepts many insurance carriers and discount plans. Come visit our office at 11148 Plum Dr. and schedule an eye exam today!