DSG Employee Spotlight: Paige
Paige has proudly been working for DSG for over two years! Time has flown. She brings roughly 10 years of big agency experience spanning from Operations to Media Planning to Sales. Her expertise is in Media Strategy and Project Management. Good old Malvern, PA is where Paige calls her home, which is the same neighborhood as the central DSG office.
A fun fact about Paige is that she and her husband will be having a baby and buying their first house within the next 4 months! Paige thrives on high pressure situations, so growing and managing the DSG Team, purchasing/moving into a home, and welcoming her first child is a piece of cake!
https://www.dsgssi.com/
Identifying the appropriate KPIs (Key Performance Indicators) to measure your campaigns will put you on the road to successful long term growth. Learn about some key elements to include in client reports to make the most of your data.
https://www.tapclicks.com/resources/thought-leadership/making-sense-of-metrics-reporting-kpis-context-and-actionable-intelligence-for-customer-success/
TAPCLICKS.COM
Making Sense of Metrics: Reporting KPIs, Context and Actionable Intelligence for Customer Success - TapClicks
Determining the success of a campaign can be difficult. How can you know if it was worth the investment? This week we're exploring some indicators of marketing campaign success to help you make more informed decisions.
https://www.dsgssi.com/
The end goal of marketing is always to gain leads, no matter the route taken. Feeling like you’ve exhausted all of your lead gen ideas? Read our latest blog to discover four creative ways that you could generate more leads.
https://www.dsgssi.com/blog/innovative-ways-to-generate-more-leads-for-your-business/
DSGSSI.COM
Innovative Ways to Generate More Leads for Your Business - DSG Digital Marketing
This week's DSG Employee Spotlight: Grace
Grace has been with DSG for almost a year, commuting into the office from Royersford, PA. Her specialties include branding, social media management, writing and editing, and listings management.
A fun fact about Grace is that she served coffee as a barista throughout her teen years, meaning she really knows her way around a cappuccino. Grace also looks back fondly on her time as the Color Guard Captain in her high school's marching band.
https://www.dsgssi.com/
Our partner Chatmeter helps our clients generate leads. After a year of Chatmeter use, users see an average increase of 300% in GMB impressions. Send DSG a message today if you're interested in giving Chatmeter a try.
https://www.chatmeter.com/case-studies/sentry-insights-case-study/
Consumer preferences are ever-changing and if you want to keep up with changing needs, you must modernize your brand. Check out DSG's 4 SEO tips to keep your business modern and ahead of the curve in 2020!
https://www.dsgssi.com/blog/4-ways-to-modernize-your-brand-in-2020/
DSGSSI.COM
4 Ways to Modernize your Brand in 2020 - DSG Digital Marketing
This week's DSG Employee Spotlight: Mike
Mike has been been working at DSG for almost 2 years, commuting from Philadelphia. He is our hardworking sales and operations expert.
A fun fact about Mike is that he studied music history and the upright bass in college. He made quite the career change, but remains involved in his musical passions. Keep up the great work, Mike!
https://www.dsgssi.com/
Modernizing your brand increases leads to your business but only with the right technology associates. DSG partners with Hibu to keep your brand image consistent and interconnected across the web.
https://blog.hibu.com/marketing-solutions-that-work-better-together-infographic/?fbclid=IwAR2_cT0Knq442IQDxiNflegia83iFLEikKYgGEomstLyRsP5LRNEqkLJXqU
BLOG.HIBU.COM
Marketing solutions that work better together [Infographic]
In 2020, almost all companies are going digital whether it be out of customer preference or out of need. It's difficult to modernize your brand when everyone is trying to be the best. This week, we're exploring some 2020 tips to modernize your brand using SEO so that your company is the best it can be.
https://www.dsgssi.com/insights/
Did you like the infographic we shared yesterday? Let's take a deeper dive into selecting a marketing agency. In DSG's latest blog, we're taking a closer look at our four steps for choosing an agency to partner with.
https://www.dsgssi.com/blog/choose-the-right-marketing-agency/
Selecting a marketing agency to work with is hard when there are countless options. Follow these simple guidelines to make a more informed decision!
Branding guidelines ensure that your team is on the same page on all things branding-related. From company colors, to logos, to language, it's important that your business's content stays consistent, no matter who is representing it.
https://www.dsgssi.com/
Performing a competitive analysis clues you in on what is and isn’t working for businesses similar to yours, so that you can spend more of your time and resources on marketing that is suitable to your business type. Check out DSG's step-by-step guide to creating a competitive analysis for expert tips that'll keep you more tuned in to your competitors.
https://www.dsgssi.com/blog/performing-a-competitive-analysis/
DSGSSI.COM
Performing a Competitive Analysis - DSG Digital Marketing
This week's DSG Employee Spotlight: Robyn
Robyn has been working at DSG for almost 10 years, and lives in Philadelphia. With almost a decade of work experience with DSG alone, she specializes in Listings Management, Analytics and is the expert in all things Operations.
A fun fact about Robyn is that she spent a summer in college working at an Amusement Park. She worked in the photo kiosk, selling the photos of people on rides like roller coasters and the log flume. Way to go, Robyn!
https://www.dsgssi.com/
Have you been searching for the perfect competitor analysis tool? You've come to the right place. TapClicks uses a powerful competitor intelligence tool powered by iSpionage that gives users detailed visibility into their competitors’ SEM conversion funnel. Read below and contact DSG for more information.
https://www.dsgssi.com/tapclicks-competitor-intelligence-tools/
Breaking News: The Justice Department has filed a lawsuit against Google on Tuesday for "illegally abusing its dominance in internet search in ways that harm competitors and consumers". The resulting settlement may come with potential impacts to targeted advertising on Google and other sites. Stay tuned for DSG's latest updates on the case.
https://www.nytimes.com/2020/10/20/technology/antitrust-google.html
NYTIMES.COM
What Is Happening With the Antitrust Suit Against Google?
Becoming knowledgeable on your competitors can help you pinpoint your similarities and differences, thus identifying your competitive advantage. A competitive analysis helps to hone in your marketing strategy.
https://www.dsgssi.com/
If you’re a business with a storefront, you know the drill of what comes with sudden closures. In the event of a second wave, you’re likely already stocked up on the hygiene equipment that your business requires during a pandemic.
However, you must not forget to stay in close contact with your marketing or listings management team to ensure your online listings get updated to reflect closures or altered hours. Above all, prioritize keeping your customer base informed on your business’s status; it will save you a great deal of unnecessary strife and be beneficial to the customers wanting to continue doing business with you.
Interested in reading more marketing tips for COVID wave 2? Read our blog here:
https://www.dsgssi.com/blog/prepare-your-marketing-covid-wave-2/
As the weather grows colder, COVID-19 cases continue to rise. Businesses must prepare for the possibility of a second round of closures. Did you see our latest blog post on Friday? Catch up on these tips for preparing for COVID's second wave.
https://www.dsgssi.com/blog/prepare-your-marketing-covid-wave-2/
DSGSSI.COM
How to Prepare Your Marketing During the Next Wave of COVID - DSG Digital Marketing
Experts are predicting that, come wintertime, the country will see a new spike in COVID-19 cases. As much as we’d like to avoid this potential “second wave”, the best thing to do is to prepare yourself and your business for the possibility of additional shortages and closures. This week, DSG is serving up a comprehensive guide on How to Prepare Your Business's Marketing During the Next Wave of COVID.
https://www.dsgssi.com/blog/prepare-your-marketing-covid-wave-2/
DSGSSI.COM
How to Prepare Your Marketing During the Next Wave of COVID - DSG Digital Marketing
You determine your KPIs based on your business goals. Where do your marketing tactics and KPIs fit in the customer journey?
KPIs establish the level of success for your marketing campaigns, and incorporating the proper KPIs into your reporting regime opens new opportunities for visualizing your progress. Revisit our blog on Telling a Story with Data for insights on KPIs.
https://www.dsgssi.com/blog/data-analytics-telling-a-story-with-data/
DSGSSI.COM
Data Analytics: Telling a Story with Data - DSG Digital Marketing
This week's DSG Employee Spotlight: John
John has been working at DSG for over 3 years, and has been in the industry for over 20 years. As Marketing Director, his specialty is performance-based media including SEM, mobile, and pay-per-call programs.
His passions include word games, politics, Coen Brothers' movies, and baseball. While he lives in Connecticut, his heart is still in Queens with his beloved New York Mets. #LGM
Our Executive Vice President Dean Hodges hasn't always been our VP. On Dean's first day at DSG 50 years ago, he worked as a photoengraving apprentice and cleaned fluorescent light bulbs! As a newbie, Dean reported to Earl Sawin, the grandfather of our current VP of Sales and Services Paige Sawin.
Want to know about the strangest thing that's ever happened at DSG, or Dean's words of wisdom for success in today's environment? Read our full interview with Dean to learn even more about DSG's early years!
https://www.dsgssi.com/blog/celebrating-deans-50th-anniversary/
DSGSSI.COM
Celebrating Dean’s 50th Anniversary! - DSG Digital Marketing
Many businesses set goals at the start of the new year. Is your business planning website updates for 2021? Before you do, be sure to consult DSG's guide on Improving your Website's User Experience so you can produce the best results for your end user.
https://www.dsgssi.com/blog/improving-your-websites-user-experience/
DSGSSI.COM
Improving your Website’s User Experience - DSG Digital Marketing
The best way to improve your Google search ranking is by choosing the correct business category. Read our partner Chatmeter's blog on choosing the right GMB category for your business.
https://www.chatmeter.com/blog/how-to-choose-the-correct-gmb-category/
CHATMETER.COM
How to Choose the Correct GMB Category
The Year was 1971. Walt Disney World opened, a gallon of gas cost 40 cents, Patton won the Oscar for Best Picture, You've Got a Friend by Carole King was Song of the Year, and our Vice President Dean Hodges started working at DSG.
50 years later Dean is still going strong and hasn't slowed down a bit!
Please join us in congratulating Dean on his 50th anniversary! This is a tremendous milestone that few achieve. Stay tuned as Dean shares some fun memories and stories later this week.
How is your business planning for future growth? Website optimization and strategic marketing can act as business insurance for your future success. Look out for DSG's blog coming later this week on business #growth #marketing.
Snapchat is a popular social app that allows users to exchange photos, and reaches as much as 75% of Gen Z and Millennials! Advertisements appear across several locations within the app, making it a great opportunity for advertisers to reach this young demographic. Delve into the secrets behind Snapchat in DSG's latest blog.
https://www.dsgssi.com/blog/snapchat/
DSGSSI.COM
Emerging Media Spotlight: Snapchat – Your Ticket to Gen Z - DSG Digital Marketing
