Eastern Floral has been a significant part of the Grand Rapids community for over 60 years. In 1950, founder Frank DeVos saw an ad in Grand Rapids Press "Business opportunity-floral shop for sale." DeVos moved the business to 28th street and Broadmoor in 1968. This move lead to a rapid and steady growth. In 1998, DeVos sold Eastern Floral to a national company headquartered in Fort Lauderdale, and in 2001, the business was acquired by Bing Goei in a bankruptcy sale. Now overseeing Eastern Floral's seven locations in Grand Rapids, Grand Haven, Holland, and Spring Lake, Bing and his children are committed to offering only the finest floral designs, plants, and gift items backed by service that is friendly and prompt. Every one of their associates is dedicated to making a customers visit with the shop a rewarding experience. Eastern Floral has grown to be recognized as an industry leader and has been awarded as a top 50 florist in the USA.