Family Focused Eyecare, located in Las Cruces, NM, offers quality family eyecare to Las Cruces and the surrounding areas. Dr. Jesse Sowards and his staff are dedicated to serving their patients with the maximum quality of care. This goal is our number one priority!Dr. Sowards prescribes glasses and contact lenses. He also prescribes custom designed contact lenses for special needs as well as special eye problems.We offer a variety of products and services including: Regular comprehensive eye exams Contact lens exams Exams for Astigmatism and bi-focal needs Keratoconus treatmentWe have a full range of contacts and frames for every style and budget. Dr. Sowards is a member of the Cornea and Contact Lens and Sports Vision section of the American Optometric Association.Call us today for an appointment and let us help you with your eyecare needs!