You know what we’ve found makes everything a little more palatable? Comparing it to ice cream.
If you're doing marketing, you NEED to be thinking about what your sales funnel looks like.
FOCUSWORKS.MARKETING
The Ice Cream Approach to Your Sales Funnel - FocusWorks
We're looking forward to Thursday's power hour of marketing with the Essex County Bar Association with FocusWorks founder Amanda Sexton and co-panelists from Jacobs Berger, LLC, 9Sail and Lum Drasco & Positan, LLC.
If you're wondering what you should be doing for your firm's marketing, whether you're a solo or a 50+ attorney firm, we'll be sharing all the tips and tricks - and what to expect for your firm.
A big plus - this will be interactive so you'll get to ask the questions you want answered most.
Register here: https://bit.ly/2FTwo6i
#legalmarketing #lawfirmmarketing
ESSEXBAR.COM
Essex County Bar Association
Creating great content can seem like a lot of work. But what if you could take the headache out of it by repurposing your best pieces?
FOCUSWORKS.MARKETING
Get More Mileage Out of Content without Doing More Work - FocusWorks
More than 89% of Americans have been keeping an eye on how brands treat their employees and react to customers during the COVID-19 era. We’re all doing the best we can right now, but here are some brands that have done some real good.
FOCUSWORKS.MARKETING
Five Brands That Hit the Mark in Their COVID Responses - FocusWorks
In conversation after conversation in recent weeks, we found a similar theme popping up—those who want to do more at their law firms but simply don’t know where to start when it comes to impactful diversity and inclusion. We spoke to those who know what it means to have a strong D&I program and found out just how you do it.
(Hint: it's actually pretty easy.)
#diversityandinclusion #lawfirmmanagement
LAW.COM
Diversity and Inclusion: What Your Law Firm Can Do | New Jersey Law Journal
There's still time to register for today's webinar! Get all the details on how to bring in more clients as we talk with 9Sail on content, SEO and getting found online.
Sign up here: https://bit.ly/3eJVlxa
#lawfirmmarketing #legalmarketing
Officially one week out from the New Jersey Paralegal Convention! We're excited to see this always well attended event transformed to virtual and looking forward to being part of the experience, with founder Amanda Sexton speaking on personal branding.
There's still time to register: https://conta.cc/3jFkXhn
#PANJ #NJPC
Happy Thanksgiving to everyone! Our (remote) offices will be closed on Thanksgiving and Friday to allow our team ample time to celebrate, Zoom with friends and family, and, of course, partake in pie.
Pull out your spreadsheets: it’s time to get analytical. In her recent Legal Marketing Association - LMA International Strategist blog, our founder Amanda covers how you can break down data analysis into manageable processes to make meaningful decisions.
BLOG.LEGALMARKETING.ORG
4 Tips to Leverage Metrics for Law Firm Success
Our entire team knows: word choice matters!
And not just when it comes to content. There's still time to register to find out how word choice impacts paralegals and their personal branding and career.
Looking forward to an evening with the Paralegal Association of New Jersey (PANJ)!
Register here: http://bit.ly/3a6Zhsd
#PANJ
2021 — it’s only a few days away, but still feels like a magical dreamland. So let’s dream big! What major project are you investing in for 2021?
✅ A new website
✅ Paid social
✅ Brand refresh
✅ Marketing automation tools
✅ It’s a secret/I have no idea yet
A 2020 recap, but make it about legal.
LEGALEXECUTIVEINSTITUTE.COM
Lessons learned in 2020: A video recap from the COO & CFO Forum | Legal Executive Institute
What’s your brand story? You have one even if you don’t realize it. And your brand story is a key differentiator in a competitive market.
Recipe for a fresh take on personal injury attorney websites? Take a growth-focused law firm, add crisp, tailored copy, and mix well. Mindas & Morris Law, we loved working on your website redesign.
