As a triathlete and mother of four with a gluten intolerance, Michelle Goldberg knew there was a way to eat sweet and eat smart – she invented Michelle’s Maccs. For decades, friends and family urged Michelle to go into business. In 2008, she started her first company, Mich’s Maccs out of a bagel shop in East Hampton, NY with 3 original flavors: Simple Milk, Simple Dark & Simple White.
Michelle’s Maccs continuously sold out in 31 prominent locations throughout The Hamptons and Manhattan. In 2011, Michelle was hit by a car and due to the severity of her injuries, she had to shut-down the business. Four years later, Michelle was finally able to bring The Maccs back.
In 2015, Michelle researched and formalized the brand FreshBakedNY, LLC and Michele Piedmonte joined on to manage the operations. The timing was perfect, the stars were aligned and their partnership became the icing on the cake.
Michelle and Michele are the owners of FreshBakedNY, LLC. and together they proudly launched FreshBakedNY.com October 2016. Michelle’s Maccs are better than ever and now available in 13 imaginative flavors. Michelle’s Baked is an exclusively curated and growing collection of NY Style baked goods.
Michelle is the creative side. Michele is the numbers side. They go together like Yin and Yang.