One of the fundamental pieces of producing a newscast, or a sportscast in my case, is creating compelling content. If you don’t, viewers will reach for the remote, and the measurement – ratings – usually tells an accurate story.
Compelling content can mean a lot of things, but I think of it as great writing, shorter soundbites, solid supporting video and appropriate pacing. More than anything, in my opinion, it comes down to reporters pulling the best story out of their beats. These are the stories – emotional, genuine, visual – that really connect with the target audience.
While television news and documentaries are great, there still needs to be an on-brand foundation for client-based video production. There needs to be a purpose for producing a video, core messages to stick to and a production plan.
In the same way a fusion chef blends multiple food types, I’m looking to mix different video approaches. The goal is to create content that gives value to the target audience, and ultimately, you, the client.