Haiying Snider, a new and exciting boutique for women, Launched Friday, October 11th, 2013, at the Westfield Century City mall.
“I’ve always been passionate about fashion and our designs are driven by an influence of Chinese culture and American trends,” said Haiying, “giving each garment a one-of-a kind statement that you would normally have to pay much more for somewhere else. We’re calling it ‘affordable luxury’.”
“We’ve also made the line eco-friendly” using the finest quality faux leather and furs,” said Haiying. “Our handbag line features items that are manufactured using synthetic materials as we have attempted to create beauty, style and utility without taking the lives of animals. The idea stems from our family background since our parents are Buddhists.
But we also wanted to give people options so part of the handbag line is made from genuine leather. The plus side to using the best faux clothing products is that you can throw them in the washer and they always look like new.”
The Haiying Snider boutique carries a variety of fun party dresses, expertly tailored pants and blouses, faux trimmed sweater dresses, vests, jackets, and handbags. A lot of thought has gone into the women’s wear line that accentuates curves and hides bulges. Haiying says that for anybody looking to hide a “new mommy tummy” and still look elegantly chic, she has specifically designed her clothing to do just that, being a single mom herself.
The line has its flirty and sexy side—a leather sweater dress with short ruffled skirt, a pair of silk pants with peek-a-boo lace-flower sides—or you can choose something from its sleek, classic line of Audrey Hepburn-like simplicity, add a pink and white floral bag with a golden clutch and you’ve got the total girly look.
The handbag line is comprised of exclusive designs by Haiying with a variety of styles and flare that range from the iconic Jackie O’ handbags to glittery punk spiked evening bags. “This part of the line is produced in China, but I want people to understand that this is a luxury line. Each handbag is painstakingly crafted with the same kind of attention to detail we give to the clothing line,” said Haiying. “We provide the equal attention to detail that the Michael Kors brand gives to the bags they produce in China.”
“The quality of these lovely handbags far exceeds the modest price,” said television producer Lisa Lew (“Judge Judy,” “A Current Affair” and “Judge Joe Brown”). “Haiying is a smart designer who has under-priced her handbags as part of her marketing strategy to introduce them to the public. Honestly, I can see the pricing of Haiying Snider handbags rapidly increasing in the next couple of months. I also love the zippered iPad compartment inside the bag, so I don’t have to worry about scratching my iPad. It's brilliant.”
About Haiying Snider: Haiying Snider and her sister Haihan Liu, are Fashion Designers, Entrepreneurs and CEOs of Haiying Snider. Born in Dalian, China, the sisters grew up in a time and place when fashion options were limited and where conformity rather than individual expression was the norm. Following graduation from secondary school, Haiying studied electronic engineering and, after immigrating to the United States in 2000, she went on to become president of an environmental resources business.
When Haiying decided to use her business experience to follow her lifelong dream of working in the world of fashion design and retail, she asked her sister, Haihan Liu, to join her in the U.S. Haihan studied fashion design at the Gao Bo Fashion Design Institute in Dalian, China and is a talented designer who is capable of bringing fashion concepts to production level patterns.
“We have focused on incorporating Eastern elements into all of our product designs,” said Haiying. “Our company logo, for example, reflects this as it portrays the early architecture used by Chinese builders when producing doorways or windows (in Pinyin "Men Chuang"). Another example of this Eastern influence is the style of “Qi Pao” which we use in some of our dresses. This style was historically worn by upper class women in China. Additionally, many of our pieces feature a combination of fabric and leather that produce a look that is unique to our brand.”
We wish to continue to develop a successful business. We define success as making a difference, as being responsible to the environment and to other living beings on this planet and in giving back to those in need who have not been as fortunate as we have been. Going forward, we will continue to be dedicated to achieving these objectives.