Good article from Harvard Business Review on rethinking work-life balance and the pandemic. I just love this passage: “Executives and managers have the opportunity to choose quality work over quantity of work. They can value the creative ideas that emerge after a midday hike or meditation session, rather than putting in face time at the office. They can stop rewarding the faster response over the better response, or the longer workday over a more productive workday."
https://1l.ink/SRDRQVP
HBR.ORG
What Will Work-Life Balance Look Like After the Pandemic?
Put what you are learning right now to good use. This is a great read for business owners, marketers and strategists: https://1l.ink/2Z4Z286
STRATEGY-BUSINESS.COM
What COVID-19 is revealing about your customers and employees
Jennifer Holland
June 4 at 10:33 AM ·
I was just reminded by a timely Vistage platform discussion that folks don't know the impact of NOT investing in brand and marketing efforts during times economic crisis. As the 2009 recession proved, now is NOT the time to stop advertising or brand positioning investments if you want to increase sales and market share. Here's a good read on this topic from Forbes. https://www.forbes.com/sites/bradadgate/2019/09/05/when-a-recession-comes-dont-stop-advertising/#a5d2f4608587
#marketingandadvertising #HollandHelix
I was just reminded by a timely Vistage platform discussion that folks don't know the impact of NOT investing in brand and marketing efforts during times economic crisis. As the 2009 recession proved, now is NOT the time to stop advertising or brand positioning investments if you want to increase sales and market share. Here's a good read on this topic from Forbes. https://www.forbes.com/sites/bradadgate/2019/09/05/when-a-recession-comes-dont-stop-advertising/#a5d2f4608587
#marketingandadvertising #HollandHelix
What small and mid-sized business owners can do during the COVID-19 crisis to create a lasting, positive brand reputation. Read on for transformative ideas that will inspire employees, unite the company and put your business on the map for good.
#covid #smallbusiness #hollandhelix #forgood #smallbusinessgrowth #businessowners
LINKEDIN.COM
Look for the good. Be the good.
Jennifer Holland
April 1 at 9:30 AM ·
Trader Joe’s in San Jose Boulevard is doing things right. And, so are their customers. Only 20 people allowed in the store at a time. Water offered while we wait. Customers honoring social distancing.of all the grocery stores I have visited in the past two weeks, this one feels the safest. #traderjoes #covid19
GOFUNDME.COM
FoXXstrong - Help Ric Foxworth Beat Cancer organized by Ric Foxworth
Jennifer Holland
March 25 at 3:05 PM · GoFundMe ·
Life is hard for everyone right now. It is especially hard for my outstanding friend Rick Foxxworth and his beautiful young family. Please consider donating what you can — and MOST IMPORTANT— please share to help get the word out.
Jennifer Holland
March 25 at 3:05 PM · GoFundMe ·
Life is hard for everyone right now. It is especially hard for my outstanding friend Rick Foxxworth and his beautiful young family. Please consider donating what you can — and MOST IMPORTANT— please share to help get the word out.
Oh, how fun.
This delightful direct mail package arrived in my mailbox recently. And, right off the bat it caught my attention. Notice the messaging on the envelope. What a great use of real estate, with whimsical messaging and imagery that made me smile. After all, who doesn’t like penguins? From the envelope to the letter to the catalogue, the Zingerman brand personality is consistent.
If you aren’t familiar with this successful brand, you will want to check them out. Bo Burlingham, former editor of Inc. magazine, labeled them “the coolest small company in America.” He went on to write a book called “Small Giants: Companies That Choose to Be Great Instead of Big” that included Zingerman’s.
I am thinking about writing a blog on these guys in the near future. What do you think? Should I do it? Comment below!
#HollandPeopleBrands #Zingermans
Creating a thriving culture starts from the inside out. Get your heart right.
#HollandHelix #SmallBusiness #BuildYourBrand
Focus on making every possible interaction they have with your brand more memorable and worth talking about. #HollandHelix #BuildYourBrand
We are grateful for you. What are you thankful for? Comment and let us know! #HollandPeopleBrands #Gratitude #BuildYourBrand #SmallBusiness
Happy Holidays from all of us at Holland to you! #HollandPeopleBrands #BuildYourBrand #SmallBusiness
May 2021 bring joy, peace, health and opportunity to you and yours. Happy New Year from Holland! #HappyNewYear #HollandPeopleBrands #HollandHelix #BuildYourBrand
Creating a strong, thriving culture starts at the top. Here's a timely take on leadership. A great quote from the article: "Leadership is a mode, not a title." How is leadership defined in your organization?
Read on to see if you're on the right track for 2021: https://1l.ink/Z2J2DQH
#MondayMusings #HollandHelix #HollandPeopleBrands #BuildYourBrand
FORBES.COM
What Is “Leadership”? Thoughts For A New Year (#MLQH)
It's 2021, but this timely message--even during the pandemic--remains the same. Our favorite line from this repost is, "While times may change, your reason for branding won't." Read more about building trust in the marketplace: https://1l.ink/NMG2BXK
#tbt #repost #HollandHelix #BuildYourBrand #HollandPeopleBrands
What's your plan for 2021? Heartsill Wilson's quote is the perfect mantra: "This is the beginning of a new day. I can waste it or use it for good. Let it be something good."
Start with something good by jumpstarting your business and your brand! Learn more: https://1l.ink/2KQV2WJ
#BuildYourBrand #HollandHelix #HollandPeopleBrands
In November 2018, I wrote a blog post emphasizing the importance of brand clarity: "Eliminating things and narrowing your focus increases your opportunities. It makes you a market of ONE—without competition—because you either create your own category or rise to the top of a narrowly defined category. It makes you KING of that category. The Number One in a category is more in demand, can charge a premium, has higher profit margins and is resistant to becoming a commodity."
Read this recent article in Forbes about how Instacart is fighting to stay #1 amidst the pandemic: https://1l.ink/FCPG8ST
#HollandPeopleBrands #HollandHelix #BuildYourBrand
FORBES.COM
Instacart Survived Covid Chaos — But Can It Keep Delivering After The Pandemic?
With all the buzz about Jeff Bezos stepping down, we thought a throw back quote from him about brand would be appropriate. What company's reputation stands out to you? #BuildYourBrand #HollandHelix #Amazon #HollandPeopleBrands #tbt
We know one of the more interesting brand strategies during any holiday is packaging.
Years ago when we rebranded Feeding Northeast Florida, we had the idea to brand boxes, delivery trucks--even packing tape! From Amazon and its partnerships with car companies like GM and Hyundai to one of our favorite brands, Zingerman's, companies are connecting with their audience every chance they get.
Share with us below some of your favorite packaging!
#BuildYourBrand #HollandHelix #HollandPeopleBrands #Amazon #Zingermans #Valentines
What's your "gift"? For your company, your gift is what makes you unique to your customers--it's the answer to "Why you?" over anyone else.
#BuildYourBrand #HollandHelix #HollandPeopleBrands #Branding #SmallBusiness
Build your brand from the inside out and create a mindset that encourages sustainability and profitability! Contact us to find out how: https://1l.ink/SQCGV75
#HollandHelix #HollandPeopleBrands #SmallBusiness #BuildYourBrand
Something we have always promoted as a cornerstone for a strong brand—a caring and thriving business culture that starts from the inside out. Actually, it starts at the top with the leadership. Here is a great article on how leadership can model best practices for accountability and transparency: https://1l.ink/F2WCHMH
Visit our blog to read more about building your brand: https://1l.ink/3T435SM
#BuildYourBrand #HollandPeopleBrands #Branding
FORBES.COM
Here's How Great Leaders Respond To Being Told They're Wrong
As we move through Women's History Month, we would be remiss not to take note of the women at the helm of small businesses. This is a great article about how these companies' cultures and values drive success: https://1l.ink/8RSQL3D
#SmallBusiness #BuildYourBrand #HollandPeopleBrands #WomensHistoryMonth