Hoop Culture was founded in 2010 to change the lives of those who love basketball – for the better. Today, Hoop Culture is a lifestyle street-wear brand that makes a statement off the court for those who live and breathe basketball. Life. Style. Hoop Culture combines the best of both worlds—creating a lifestyle brand that represents the unyielding passion and commitment that unites winners. The pursuit of greatness knows no boundaries. No color barriers. No physical limitation. We’re only bound by our love of the game. And it has the power to change everything.