Our job is to tell you not only what Oracle will do but what it won’t do. Our clients chose us not just for our Oracle skills but also for our willingness to solve difficult business problems. Most of the company’s new business comes from word-of-mouth and customer referrals. ideametrics attributes its success to the management of customer expectations. Implementations most commonly fail when the sales staff over promises and creates unrealistic expectations. At ideametrics there is no disconnect between the sales organization and technical organization because it is the technical people who perform the needs analysis and create the proposal. When the CFO at Comcast’s corporate headquarters in Philadelphia needed to provide senior managers with real-time cash utilization, ideametrics was asked to come up with a solution. Within a few months, ideametrics proposed and implemented a business process which used both standard Oracle software as well as additional elements. Bonus evaluations for Comcast senior managers now include cash utilization evaluation criteria.