In preparation for our opening keynote at HubSpot Training Day, we are launching a survey to benchmark usage and adoption of digital sales and marketing technology like HubSpot.
Can you take a few minutes to fill it out for us?
https://hubs.ly/H0xmTxd0
In return, we will:
💡 Give the first 50 participants a FREE ticket to Video Sales & Marketing World
💡 Enter you into a raffle for a $250 Amazon gift card
💡 Send every participant a 50% off code for tickets to Video Sales & Marketing World if we have more than 250 participants.
Be sure to share it with a friend!
DOCS.GOOGLE.COM
Welcome to the Digital Sales & Marketing Technology Survey
You could write the most factually accurate blog in the world — but if your ideal buyers don’t remember who wrote it, does it matter?
https://hubs.ly/H0xjtpp0
IMPACTBND.COM
How to add personality into your blog posts (+ examples)
Black Friday & Cyber Monday are make-or-break for your e-commerce business. Here are 3 of the most costly mistakes to avoid with your Facebook and Instagram ads. https://hubs.ly/H0xg81C0
IMPACTBND.COM
3 costly mistakes brands make with Black Friday and Cyber Monday Facebook and Instagram ads
According to a recent Condé Nast survey, 90% of respondents said that even once live events are back, they would still be interested in the virtual offerings. But what does that mean for your company's virtual event strategy?
https://hubs.ly/H0xfSYt0
IMPACTBND.COM
COVID-19 made them a necessity, but virtual events are here to stay
Following rigorous testing, LinkedIn rolled out stories last week to all users in the United States and Canada. They will continue to roll out to the remaining regions in the coming weeks. But what should you do with them?
https://hubs.ly/H0x9W4M0
IMPACTBND.COM
LinkedIn rolls out stories feature to all users
In September, we have added nearly 100 new videos inside new lessons and courses and improved business tools to make your sales and marketing strategic plan actually yield some results.
Speaking of which, how often do your entire sales, marketing, and leadership teams align on your priorities for the quarter?
And when (or if) they do, how do you assign teams and individuals real tasks to complete? Is that an organized, seamless system?
https://hubs.ly/H0x88Kw0
IMPACTBND.COM
What's Happenin' in IMPACT+ (September 2020)
In today's issue of THE LATEST...
☑️The ultimate website redesign checklist
💻Google My Business analytics updates
🍁47 office (or home!) costume ideas for Halloween
https://hubs.ly/H0xMqNf0
IMPACTBND.COM
Digital marketing news for October 10, 2020
INBOUND 2020 was definitely different this year, but one thing that stayed the same was the announcement of several exciting HubSpot product releases. Here are the ones you can't miss.
https://hubs.ly/H0xLNTw0
IMPACTBND.COM
The 4 biggest HubSpot product releases from INBOUND 2020
Here's what global executives are saying about post-pandemic work.
https://hubs.ly/H0xLcvJ0
IMPACTBND.COM
Post-pandemic workforce: What to expect
Think of me as your blogging coach — I’m not here to bash you for having bad form, because we’ve all been there, I get it. Instead, let’s walk through the top mistakes, why you’re probably doing it, what the potential consequences are of it, and what proper form for your blog looks like.
https://hubs.ly/H0xJglb0
IMPACTBND.COM
7 irresponsible things you should never, ever do in a blog post
In today's issue of THE LATEST...
➡️ 7 SEO strategy mistakes that are killing your rankings
➡️ The DIY They Ask, You Answer implementation plan you need
➡️ The 6 most costly problems on your business website.
https://hubs.ly/H0xHCSz0
IMPACTBND.COM
Digital marketing news for October 8, 2020
Googleis rolling out new analytics features for Google My Business. These will offer more insight into who's viewing your profile.
https://hubs.ly/H0xG5xh0
IMPACTBND.COM
Google My Business update: Changes come to Insights reports
Running a content strategy isn't like a traditional website redesign project with a defined beginning and end. You are in charge of a machine that never turns off, never stops, and never skips a beat. So, how do you do it?
https://hubs.ly/H0y5VHg0
IMPACTBND.COM
How to run a seamless, blended written and video content strategy
The COVID-19 pandemic is a sensitive social time. How can you appropriately navigate it with your social media strategy? We've got 4 tips!
https://hubs.ly/H0y3-Bq0
IMPACTBND.COM
4 ways brands can use social media appropriately during COVID-19
If you believe They Ask, You Answer can grow your business, you'll need to get your team on board. Here's how.
https://hubs.ly/H0y2TWB0
IMPACTBND.COM
How to get your whole team to buy in to They Ask, You Answer
This absurdly simple tactic with Vidyard will radically improve the quality of content your writers produce. How do I know? We've seen the benefits first-hand at IMPACT.
https://hubs.ly/H0y0RDf0
IMPACTBND.COM
How to use Vidyard to supercharge your business content strategy
What exactly does it mean to "do" They Ask, You Answer? You'd be surprised how often folks get this answer wrong. Because while They Ask, You Answer is simple, it's not easy.
https://hubs.ly/H0x_hrp0
IMPACTBND.COM
The 4 most common misconceptions about They Ask, You Answer
Digital Sales & Marketing Mastery clients can expect frequent training sessions and about an hour of homework each week.
https://hubs.ly/H0x_byk0
IMPACTBND.COM
How much time can I expect to invest in Digital Sales & Marketing Mastery each week?
HubSpot Marketing Starter is a great entry-level platform for a team that is looking to start using a digital marketing platform, but how can you get you make sure you're making the most of it?
https://hubs.ly/H0ywypl0
IMPACTPLUS.COM
HubSpot Marketing Starter: how to get the most out of it
With the right due diligence (and an organization attitude that’s willing to embrace change), you can select the best marketing automation solution to help your business achieve its growth-driven goals.
https://hubs.ly/H0yqZ6t0
IMPACTPLUS.COM
15 best marketing automation software options for growth-focused SMBs
On Thursday, October 22, 2020, the IMPACT website switched its URL from http://imbactbnd.com to http://impactplus.com. Learn more about the change and how it represents the best of our core values.
https://hubs.ly/H0yqrwY0
IMPACTPLUS.COM
We've moved: Welcome to impactplus.com, the new home of IMPACT
Last week during Zoom’s event, Zoomtopia, the software company announced two new game-changing features, including OnZoom, an events platform and marketplace, and Zapps, the ability to use apps within the Zoom platform itself to help improve productivity and engagement.
https://hubs.ly/H0yqd6V0
IMPACTPLUS.COM
Zoom launches event platform, ability to integrate apps into calls
There's no denying that we need to be reviewing our traffic analytics, but, coming up with a strategy of what to track and how often to report on it can take some trial and error.
In this article, we share the five most important website traffic analytics businesses must measure to report the success of your website.
https://hubs.ly/H0ynPM-0
IMPACTBND.COM
Website traffic analytics: 5 metrics every business must measure
Seriously, when I showed IMPACT Editorial Director Liz Moorehead what Google's Journalist Studio had to offer, she practically exploded with glee.
https://hubs.ly/H0yk9480
IMPACTBND.COM
Google's Journalist Studio holds massive potential for marketers
Going from in-person sales meetings to virtual appointments? Learn 5 things you need to do to help close deals faster.
https://hubs.ly/H0yXQ060
IMPACTPLUS.COM
5 virtual sales appointment strategies that will help you close deals faster
A 'revenue team' is a buzzword that actually delivers on its promise. But only if its healthy and running as it should. So, how can you tell when it's not?
https://hubs.ly/H0yVkkW0
IMPACTPLUS.COM
4 signs your revenue team is slowly failing
Inbound and content marketing are terms that are used interchangeably. But you get to tell all those people they're wrong after reading this article.
https://hubs.ly/H0ySxGQ0
IMPACTPLUS.COM
Inbound marketing vs content marketing: What's the difference?
3 key focus areas for becoming a more effective account manager
https://hubs.ly/H0yPzF10
IMPACTPLUS.COM
3 key focus areas for becoming a more effective account manager
Digital Sales & Marketing World
October 27 at 8:24 PM ·
Wrapping the day up with Marcus Sheridan and Stephanie Baiocchi!
Missed HubSpot Training Day? Sessions will be available in IMPACT+ Pro, along with dozens of in-depth digital sales and marketing courses, business strategy tools, and more!
https://www.impactplus.com/product
Are you thinking about a website redesign? Check out these 5 factors that can drive your price tag up and down.
https://hubs.ly/H0yMzL70
IMPACTPLUS.COM
Website redesign cost: 5 factors that drive the price tag up and down
You've seen and heard the case studies, but what's driving them? Here we get down to the facts about why They Ask, You Answer gets results.
https://hubs.ly/H0zhqX20
IMPACTPLUS.COM
Why does They Ask, You Answer actually get results?
What was once known as Google AMP, Google Web Stories is a free open-source system that converts content into bite-size, easily-to-digest formats for mobile devices. Now, WordPress users can take advantage.
https://hubs.ly/H0zhqq20
IMPACTPLUS.COM
ICYMI: Google Web Stories plugin now available for WordPress
It's an age old question: Which should I hire first, sales or marketing?
https://hubs.ly/H0zdNx80
IMPACTPLUS.COM
Sales or marketing: Who should you hire first for your growing company?
I know I should respond to the great injustice and "bamboozling" that happened to me in the last issue. But given the historical and cultural moment we are living through right now, I simply can't do it.
https://hubs.ly/H0zd7Jb0
IMPACTPLUS.COM
Digital marketing news for November 3, 2020
Deciding to invest your company's time and efforts into a website redesign can be a tough decision. If you’re on the fence about including a website redesign in your 2021 budget, check out this list of eleven surefire signs it’s time to pull the trigger.
https://hubs.ly/H0zb_Tg0
IMPACTPLUS.COM
11 signs a website redesign should definitely be in your 2021 budget
Preparing for a website redesign? Here's how long it will take.
https://hubs.ly/H0zbLqQ0
IMPACTPLUS.COM
How long does it take to complete a website redesign?
Spreadsheets are a thing of the past. With today's data-driven world, businesses and their sales teams can't afford to use spreadsheets anymore. Join IMPACT's Carina Duffy at #BBS20 for her talk on why every sales team needs a CRM in 2020 in order to be successful.
Register for free at https://hubs.ly/H0zq5bp0.
After such a challenging year, we could all use a little light in our lives. Diwali is a five-day festival of lights celebrating the triumph of good over evil. It's an official holiday in 12 countries and celebrated by nearly one billion Hindus, Sikhs, and Jains across the globe, including members of our team!
Happy #Diwali to all those celebrating in our IMPACT community! 🪔 🔥🎆⭐✨
The looming end of third-party cookies in Google Chrome is scheduled for early 2022. Is your organization ready?Check out this infographic by District M to learn more:
https://hubs.ly/H0zWqX00
IMPACTPLUS.COM
Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]
It's Friday the 13th, but even outside of today, superstitions are all around us. Here are 13 you should know in an increasingly global and diverse business world.
https://hubs.ly/H0zTD5g0
IMPACTPLUS.COM
13 international business superstitions to know in a diverse global market
Robots and AI are not the boogeymen they once were. But this story from Walmart once again brings to the fore how we integrate robots and AI into our companies and our day-to-day lives as digital sales and marketing professionals.
https://hubs.ly/H0zPVsS0
IMPACTPLUS.COM
Walmart picks humans over robots, should we all be saying no to robots and AI?
We all know that our customer has changed quite a bit in 2020. Join Marcus Sheridan, Author of They Ask You Answer, at the #BBS20 where he will discuss the new Digital Customer and what we as businesses must do to keep those customers engaged with us.
Learn more and register for free at https://hubs.ly/H0zp_2T0
Before you invest in having an app built, it’s crucial that you understand what an app really is, and whether or not it will actually help your business.
https://hubs.ly/H0BllCR0
IMPACTPLUS.COM
Do I need an app for my business?
In today's issue of THE LATEST:
• Google updates its ranking signals
• The purpose of marketing
• Why exact-match keywords are not as big a deal as they once were
https://hubs.ly/H0Bgq7b0
IMPACTPLUS.COM
Digital marketing news for November 19, 2020
Coca-Cola broke the seal on inclusive marketing in 1971, but since then, brands have been following their lead with some brilliant campaigns. Here are 10 of the most effective in recent years.
https://hubs.ly/H0BgfQC0
IMPACTPLUS.COM
10 stunning inclusive marketing examples to inspire your next campaign
What is the purpose of marketing? We can all agree that marketing is needed for... something. Still, many of us disagree about what that something is. https://hubs.ly/H0Bb2cY0
IMPACTPLUS.COM
What is the purpose of marketing? (updated for 2021)
Here's how to get your sales team on board.
https://hubs.ly/H0B9D6V0
IMPACTPLUS.COM
How do I get my old school sales reps to buy in to They Ask, You Answer?
In a recent Google Office Hours hangout, a question was asked about whether or not the importance of exact match keywords would decrease upon the emergence of BERT. Google’s John Mueller weighed in on the subject to explain BERT’s purpose, as well as how it might affect keyword use in the long run.
https://hubs.ly/H0B9dwg0
IMPACTPLUS.COM
Google’s Mueller weighs in: Is the importance of exact match keywords decreasing?
Here in the United States, it's the annual poultry-based eating-and-football endurance test we all lovingly call Thanksgiving — so, to those of you who celebrate, I hope you're having a safe and wonderful holiday!
https://hubs.ly/H0BCKVX0
IMPACTPLUS.COM
Digital marketing news for November 26, 2020 🦃
https://hubs.ly/H0BCqtF0
IMPACTPLUS.COM
What we're thankful for as content nerds (Content Lab, Ep. 51)
Now more than ever we are grateful for our IMPACT family. #HappyThanksgiving from all of us! 🦃🍁🥧
Thanksgiving is here! What does great holiday #videomarketing look like this year? Here are a few trends we’re seeing from big brands that you can try!
https://hubs.ly/H0BC6zm0
IMPACTPLUS.COM
Thanksgiving marketing: 5 video trends and lessons you can’t ignore for the holidays
If you invested in sales training that didn't go anywhere, we think we know why.
https://hubs.ly/H0BzkSp0
IMPACTPLUS.COM
6 reasons why your virtual sales training was a flop
Diverse and inclusive marketing are not just buzzwords. Here are 23 inclusive marketing statistics to prove its ROI and power.
https://hubs.ly/H0BszvY0
IMPACTPLUS.COM
Inclusive marketing statistics: 23 eye-opening numbers that prove its power for 2021
The growing problem that you and your business should be aware of: Google My Business listings are getting hijacked.
https://hubs.ly/H0B-lZf0
IMPACTPLUS.COM
Google My Business listing hijackings are becoming a growing problem
Video Sales & Marketing World is an event to help everyone in your organization embrace video. In this guide, we break down the session that videographers and content creators must and should attend on December 8th and 9th!
https://hubs.ly/H0BZ9N30
IMPACTPLUS.COM
Video Sales & Marketing World: a guide for videographers and content managers
2020 has been brutal for businesses, but these 4 tips can help 2021 be brighter.
https://hubs.ly/H0BWP0K0
IMPACTPLUS.COM
4 simple inbound marketing tips that will get you big results in 2021
Mistake #4: You’re not leveraging intent behaviors
https://hubs.ly/H0BTcJf0
IMPACTPLUS.COM
7 super common HubSpot lead scoring mistakes you can't afford to make
Not everything works the way it used to, but, isn’t that the case literally every year? Every day even? The most important question we must ask ourselves is “where do we go from here?”
So, we dug in deep to uncover 74 compelling stats to feed the curiosity of the passionate digital marketers just like you and show us the path forward.
https://hubs.ly/H0BRpsf0
IMPACTPLUS.COM
74 digital marketing statistics to know for 2021
Sharpen your sales skills for 2021 with these 6 behaviors and exercises.
https://hubs.ly/H0BM90T0
IMPACTPLUS.COM
6 training exercises every B2B sales pro needs to practice today
Spoiler alert, the biggest “winners” in HubSpot's new report were sales leaders who quickly embraced a hybrid or fully remote sales model.
https://hubs.ly/H0CksgL0
IMPACTPLUS.COM
HubSpot 2021 sales enablement report shows clear COVID-19 trends
According to the marketing team at IMPACT, these 8 tools make digital marketing easier, faster, and more fun.
https://hubs.ly/H0Cksfb0
IMPACTPLUS.COM
Digital marketing roundup: Our 8 must-have tools and tech to get results
In this issue of THE LATEST:
🔥 11 business pricing page examples you'll want to copy ASAP
🔥 YouTube audio ads now in beta,
🔥 7 most common HubSpot lead scoring mistakes
🔥 The world premiere of the Video Gangster music video
https://hubs.ly/H0CgpW70
IMPACTPLUS.COM
Digital marketing news for December 8, 2020
You know you should be addressing your customers' questions about the costs of your products and services. However, you might be hung up on HOW to write these articles. Let these 12 examples inspire you. Whether you're B2B, B2C, sell products, or offer services, we got you covered.
https://hubs.ly/H0Cfxvl0
IMPACTPLUS.COM
12 top-ranking cost article examples to inspire you to write your own
With over 320 million monthly users on Pinterest, how can businesses ensure they are reaching the right audiences? Pinterest recently announced a way to better understand user metrics through weighted advertising.
https://hubs.ly/H0CddC40
IMPACTPLUS.COM
New Pinterest weighted ads have better CX customization
Every brand needs to have a social media strategy if they want to build strong connections with your prospects, customers, advocates, and critics alike. But keeping up with the ever-growing demands of your social media campaigns can be next to impossible if you don't have a management tool in place.
In this article, we break down the 7 best social media management tools available to brands to help you decide which one is best for your organization.
https://hubs.ly/H0CbNC70
IMPACTPLUS.COM
7 best social media management tools for brands (updated for 2021)
There are fewer barriers than you think — and a lot more benefits than you may realize.
https://hubs.ly/H0CzWqz0
IMPACTPLUS.COM
Marcus Sheridan: 'Virtual sales can work in any industry'
Accurately reporting on marketing attribution has historically been one of the biggest challenges facing marketers. Here's how one expert solved it.
https://hubs.ly/H0CyD-M0
IMPACTPLUS.COM
Solving the marketing attribution puzzle Ft. Steffen Hedebrandt of Dreamdata (Inbound Success, Ep. 173)
At this point, it should come as no surprise to anyone when the contents of a search engine results page (SERP) changes from one search to the next... but this new change seemingly dilutes the power of "position zero."
https://hubs.ly/H0Cy6gS0
IMPACTPLUS.COM
Google teases featured snippet update with multiple links
In today's conspiracy-laden issue of THE LATEST:
🤓 15 content marketing tactics to drop in 2021
🤓 Pros and cons of writing your own website copy
🤓 HubSpot's 2021 sales enablement report highlights
https://hubs.ly/H0CwQhZ0
IMPACTPLUS.COM
Digital marketing news for December 12, 2020
Want your audience to see themselves in your brand? Diversifying your stock photos is a great first step! https://hubs.ly/H0CwQHh0
IMPACTPLUS.COM
Diverse stock photos: 11 resources you need for more inclusive marketing in 2021
Can your business benefit from WhatsApp Marketing? Here are the rewards businesses around the world are already reaping.
https://hubs.ly/H0CwDf60
IMPACTPLUS.COM
WhatsApp marketing: Why its more than just a messaging app [Infographic]
After months of producing #virtualevents, we’ve refined our speaker guidelines to set the right expectations and hold our presenters accountable for delivering on what we all agreed upon. Without speaker guidelines in place for your event, you risk letting down your attendees and damaging the reputation of your events.
https://hubs.ly/H0CYkRl0
IMPACTPLUS.COM
7 tips for effective virtual event speaker guidelines (examples and best practices)
Not sure how to build a content marketing strategy for your home services business? Start here.
https://hubs.ly/H0CX-jT0
IMPACTPLUS.COM
Home services: Content marketing strategy to build trust and drive sales (+ examples)
Want to get more out of your podcast in 2021? Jeremy Slate from Command Your Brand shares tips on how it can drive leads and traffic.
https://hubs.ly/H0CXtTB0
IMPACTPLUS.COM
How to drive leads and traffic with podcast PR Ft. Jeremy Slate (Inbound Success, Ep. 174)
Our editorial director hand-selected these 15 unique (and sometimes strange) gifts for the content marketers in your life.
https://hubs.ly/H0CWdyy0
IMPACTPLUS.COM
Liz's festive gift guide for digital marketing content nerds
What does content coaching actually look like? And when is it the right choice over traditional editing for your company's content creation?
https://hubs.ly/H0CVy9-0
IMPACTPLUS.COM
Content coaching vs. editing as a content manager (Content Lab, Ep. 53)
In today's issue of THE LATEST:
🦉 New research shows how small businesses responded to COVID-19
🦉 What are the benefits of inbound marketing (really)
🦉 What to do if your best sales reps still aren't hitting their goals
https://hubs.ly/H0CVdzz0
IMPACTPLUS.COM
Digital marketing news for December 19, 2020
On the clock, I'm a big fan of having rules and guidelines to follow, because they keep me in check. In the kitchen, however, I like a little bit of flexibility.
https://hubs.ly/H0D2tcP0
IMPACTPLUS.COM
Digital marketing news for December 26, 2020
Noindexed pages are an important part of your website strategy, but a recent SEJ article revealed that incorrectly optimized noindexed pages can actually harm your search rankings.
https://hubs.ly/H0D2ml_0
IMPACTPLUS.COM
Google: Core Web Vitals can be impacted by 'noindexed' pages
First celebrated in 1966, Kwanzaa is a weeklong celebration (starting today) that honors African heritage in African-American culture in the United States.
Celebrations often include singing, dancing, storytelling, and poetry reading, culminating in a lavish feast called Karamu and gift-giving on the 6th night. To all those celebrating, #HappyKwanzaa from all of us at IMPACT! :)
May your day be filled with warmth and joy! Wishing all those who celebrate a safe and very #MerryChristmas from our IMPACT family to yours🎄🎁
Merry Christmas to everyone celebrating!
The 2020 holiday season has certainly been unique, and so are the creative concepts brands have deployed in the midst of it. To add a little extra cheer to your day, here are 6 clever and heartwarming holiday campaigns you've got to see.
https://hubs.ly/H0D21zZ0
IMPACTPLUS.COM
6 holiday campaign examples that are total showstoppers
Merry Christmas Eve from Connecticut, everyone! So far, my holiday is not entirely going according to plan...
https://hubs.ly/H0D21lw0
IMPACTPLUS.COM
Digital marketing news for December 24, 2020
At long last, 2020 is over! Here's hoping for a much brighter 2021. Happy New Year, everyone! 🥂🎆🎉
In the December edition of IMPACT Toolbox, we talk 10 tools that won our heart in 2020 and should be on your radar in the new year!
https://hubs.ly/H0D9lB90
IMPACTPLUS.COM
10 tools that should be on your radar for 2021 [IMPACT Toolbox Dec 2020]
I think I expected to feel something negative going into 2021. Whether that be anger over what was seemingly lost or acute loneliness after many periodic sprints of total isolation. But I've realized there is one thing 2020 can't take from any of us.
https://hubs.ly/H0D90Jz0
IMPACTPLUS.COM
Digital marketing news for December 31, 2020
From remote working and virtual events to social media, the effects of the COVID-19 pandemic showed even in our topics articles this year. Check them out!
https://hubs.ly/H0D8VK80
IMPACTPLUS.COM
Best marketing articles of 2020: Our top 20 articles and trends from the year
5 quick changes to kickstart your inclusive marketing in 2021
https://hubs.ly/H0D8C7n0
IMPACTPLUS.COM
5 quick changes to kickstart your inclusive marketing in 2021
You need a new website to bring in more qualified leads but are terrified of having buyer’s remorse. What if you commit to the investment and end up totally underwhelmed?
We’ve put together a list of questions you can ask website redesign agencies to get the information you need to choose the best partner.
https://hubs.ly/H0D756H0
IMPACTPLUS.COM
Website redesign agency: 15 must-ask questions before you hire for your next project
I didn't want to get out of bed this morning.
https://hubs.ly/H0DtMSy0
IMPACTPLUS.COM
THE LATEST | January 7, 2021 Edition
Although it's never been easier to sell goods and services online, there's a lot more to e-commerce than you may realize. Checkout this guide to help you through the decision-making process.
https://hubs.ly/H0DsF5l0
IMPACTPLUS.COM
4 questions to consider when building an e-commerce storefront for your small business
Drift has announced that they've been issued a patent for AI-based chatbot solution. Learn what this means and how it impacts how you're able to communicate effectively with your website visitors.
https://hubs.ly/H0DqMT40
IMPACTPLUS.COM
Drift issues patent for artificial intelligence (AI) chatbot solution
Make sure you ask these questions to know if an ultra-accelerated website redesign will help your business achieve its goals.
https://hubs.ly/H0DnQ1m0
IMPACTPLUS.COM
30-day website redesign: 6 questions to ask an agency that’s making big promises
Investing in your company's Instagram Branded Content advertising experience is now be easier than ever.
https://hubs.ly/H0DlrN50
IMPACTPLUS.COM
Instagram advertisers can create branded content ads on creators’ accounts
After a lot of thought and consideration, over the holidays, I made the decision to expand IMPACT's publishing team by hiring a new associate director of content...
https://hubs.ly/H0DjS8H0
IMPACTPLUS.COM
Digital marketing news for January 5, 2021
Interested in paid media advertising for your business?
https://hubs.ly/H0DN4b50
IMPACTPLUS.COM
Working with IMPACT on paid media: What to expect
Want to increase your landing page conversions in 2021? Click here to check out these headline formulas that can help boost your conversion rates!
https://hubs.ly/H0DLmxr0
IMPACTPLUS.COM
3 simple (but powerful) ways to increase landing page conversions in 2021
One of my favorite feelings is learning how to do something new and then getting really good at it. For instance, making a new cocktail. I recently attended a virtual mix-along where we learned how to make this drink.
https://hubs.ly/H0DKvwv0
IMPACTPLUS.COM
Digital marketing news for January 12, 2021
If you’ve never dedicated a day to communicating solely in Bitmojis, you’re not alone. But the latest news about Snapchat is still worth keeping on your radar as a business.
https://hubs.ly/H0DHYFs0
IMPACTPLUS.COM
Snapchat is betting big on Bitmoji fashion
To say 2020 was a headline-making year would be a gross understatement. What stories mattered? What should we filter out? What do we need to take into this year? Digital marketing and sales were certainly not immune to the madness or overwhelm, but thankfully, we have numbers on our side to offer a bit of clarity.
https://hubs.ly/H0DFTPl0
IMPACTPLUS.COM
Our top 10 digital sales and marketing news stories of 2020
Use these examples to inspire your content marketing initiatives in the health care field.
https://hubs.ly/H0DD21Z0
IMPACTPLUS.COM
Health care industry content marketing strategy (+ examples)
Clubhouse is an audio-only social media network. Although the platform is already wow-ing users, it's not without controversy.
https://hubs.ly/H0F2TpZ0
IMPACTPLUS.COM
Should we care about Clubhouse, the new audio-based social media app?
Here's everything you need to know to make your PPP application successful
https://hubs.ly/H0D_zhS0
IMPACTPLUS.COM
How to apply for $284 billion in new PPP funding — even if you received funds in 2020
Virtual sales training can't just be Zoom hacks.
https://hubs.ly/H0D_7nr0
IMPACTPLUS.COM
Virtual sales training with IMPACT: Will it really help my team?
Google Search Console’s new report for news publishers allows site owners to see basic, but useful, information like the number of times their news posts have been shown to users in the Google News feed, or the number of clicks on each article.
https://hubs.ly/H0D-KF00
IMPACTPLUS.COM
Google Search Console now has news performance reports for publishers
Claire Bahn shares the strategies she's used to help entrepreneurs and business executives strategize and create strong personal brands.
https://hubs.ly/H0D-lxG0
IMPACTPLUS.COM
Personal brand building Ft. Claire Bahn (Inbound Success, Ep. 178)
Today, Martin Luther King Jr. Day — a day honoring the birth of the great civil rights leader Reverend Dr. Martin Luther King Jr. — is the only federal holiday in the United States designated as a national day of service.
It’s considered “a day on, not a day off,” where Americans are encouraged to volunteer in efforts to improve their communities and come together. It is a reminder that regardless of our backgrounds or differences, success lies in #unity and service to the greater good. Happy #MLKDay everyone!
The start of the year isn't the time to sit back and stay with the status quo in your digital marketing. Check out these 8 must-try digital marketing tips for 2021.
https://hubs.ly/H0FpZQj0
IMPACTPLUS.COM
New year's resolutions: 8 digital marketing must-try tips for 2021
Content marketing in the financial services field must be built upon trust. Here's how to get started.
https://hubs.ly/H0FpG9D0
IMPACTPLUS.COM
Financial services content marketing strategy (+examples)
Is your content falling short in terms of quality? If you've seen keyword and traffic losses after the recent Google core algorithm update, then the answer is yes. Find out what you need to do here:
https://hubs.ly/H0Fpm9_0
IMPACTPLUS.COM
Google December 2020 core algorithm update winners and losers
What's account-based podcasting? Casted founder Lindsay Tjepkema shares this and some other killer strategies for getting the most out of your B2B podcast!
https://hubs.ly/H0FnHgm0
IMPACTPLUS.COM
Getting the most out of your B2B podcast Ft. Lindsay Tjepkema of Casted (Inbound Success, Ep. 179)
When Brie Rangel stepped into the role of IMPACT COO at the start of last year, she had no idea what would happen in the coming months. None of us did.
https://hubs.ly/H0Fn4S00
IMPACTPLUS.COM
Key leadership lessons from 2020 with our COO, and how we move forward
Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?
https://hubs.ly/H0FlGYG0
IMPACTPLUS.COM
Why personality in content is profitable and how to do it (Content Lab, Ep. 57)
While working from home has it's perks, there are also some negative effects. How are you managing and maintaining solidarity for your team as many of us continue to be remote in 2021?
https://hubs.ly/H0FKvsD0
IMPACTPLUS.COM
5 tips for maintaining team solidarity while working remote [Infographic]
So, you've just finished your HubSpot onboarding?
https://hubs.ly/H0FJl9G0
IMPACTPLUS.COM
We just finished HubSpot onboarding; Now what?
Once you see the flaw in writing about yourself in your own website copy, you can’t unsee it.
https://hubs.ly/H0FGBJX0
IMPACTPLUS.COM
How to write converting website copy without writing about yourself
A great online reputation will attract new business and set your business apart from your competitors. On the other hand, a bad reputation will ensure that your potential leads have the wrong impression of you before you even have a chance to speak with them and change their mind.
Do you have a gauge on your company's online reputation? Learn how you can actively manage and improve your online reputation to grow your business.
https://hubs.ly/H0FFpMm0
IMPACTPLUS.COM
How to manage your online reputation and reviews in today's marketplace [Free IMPACT+ Course]
So here you are, coming out of a failed inbound marketing agency relationship. It may have started off strong, maybe you had some really solid wins and produced a lot of great work.
You may have even improved some numbers.
But, for whatever reason, results tapered off, expectations weren’t met, or the growth you were expecting just didn’t occur.
https://hubs.ly/H0FBpzx0
IMPACTPLUS.COM
Why have all of our previous inbound marketing agencies failed with us?
What business blogging strategies will you be implementing in 2021? Here we line out our top 5 tactics to propel your business into 2021
https://hubs.ly/H0FyJx40
IMPACTPLUS.COM
Business blogging in 2021: 5 highly effective tactics for the new year
Does backlinking still help improve your #SEO? Find out now and how you can improve your website link profile.
https://hubs.ly/H0G6_X50
IMPACTPLUS.COM
Does backlinking still matter for your SEO? [Infographic]
If you're a business leader you are probably wondering: Are we “out of the woods” yet, and will things start to stabilize soon...Or are we in for more turmoil in the months and years to come?
Verne Harnish, author of best-seller Scaling Up, has strong advice to share with all entrepreneurs and executives about this. If you want to hear what Verne has to say, sign up for this free live training by our friends at Growth Institute happening on Feb. 10.
Sign up for free now: https://growthinstitute.grsm.io/impact_su_feb2021
#business #leadership #scalingup
Don't let your quest for a clean HubSpot portal distract you from the bigger issue.
https://hubs.ly/H0G4lq70
IMPACTPLUS.COM
A messy HubSpot portal is not your problem: Here’s why
Listen to Liz Moorehead and Alex Winter, and stop burning your money with every website redesign!
Learn how to turn your website into your #1 revenue driver at the Website Optimization Summit, a virtual event on 3/23.
Check out the agenda and find out how you can access this and ALL 2021 virtual events with IMPACT+ Pro.
https://www.impactplus.com/events/website-optimization-summit
Google has historically dominated search engine market share, but there may be a new space for success in niche search engines like #DuckDuckGo. Keep reading to see how their focus on user #datapivacy has paved their way in the search engine game.
https://hubs.ly/H0G26c70
IMPACTPLUS.COM
DuckDuckGo hits 100 million daily searches with user privacy focus
Inclusive UX: 7 smart examples from brands and websites you admire
https://hubs.ly/H0G0tJh0
IMPACTPLUS.COM
Inclusive UX: 7 smart examples from brands and websites you admire
"If your sales cycle hasn't shortened significantly in the last five years, that's a clear sign that you're off track." -- Marcus Sheridan
https://hubs.ly/H0Gqm4V0
IMPACTPLUS.COM
Is your marketing still relevant in 2021?
Want to get started with They Ask, You Answer but need to see more case studies to convince you? Here's why that's the wrong mindset.
https://hubs.ly/H0GlKdT0
IMPACTPLUS.COM
How does an HVAC company's success with They Ask, You Answer apply to me and my industry?
At IMPACT, we do things differently: Rather than keeping you dependent on agency expertise forever, we train you to become digital sales and marketing masters.
https://hubs.ly/H0Gkl560
IMPACTPLUS.COM
Is IMPACT the right agency for you?
Focus on two areas: Your team and their training.
https://hubs.ly/H0GcRsQ0
IMPACTPLUS.COM
How to best use your 2021 marketing budget so your company rebounds
Intero Advisory CEO Colleen McKenna shares the strategies she uses to help marketing leaders coach their sales teams on LinkedIn.
https://hubs.ly/H0GbcY70
IMPACTPLUS.COM
How marketing teams can helps sales use LinkedIn effectively Ft. Colleen McKenna (Inbound Success, Ep. 181)
Does backlinking still help improve your #SEO? Find out now and how you can improve your website link profile.
https://hubs.ly/H0G6_X50
IMPACTPLUS.COM
Does backlinking still matter for your SEO? [Infographic]
"If your sales cycle hasn't shortened significantly in the last five years, that's a clear sign that you're off track." -- Marcus Sheridan
https://hubs.ly/H0Gqm4V0
IMPACTPLUS.COM
Is your marketing still relevant in 2021?
Want to get started with They Ask, You Answer but need to see more case studies to convince you? Here's why that's the wrong mindset.
https://hubs.ly/H0GlKdT0
IMPACTPLUS.COM
How does an HVAC company's success with They Ask, You Answer apply to me and my industry?
At IMPACT, we do things differently: Rather than keeping you dependent on agency expertise forever, we train you to become digital sales and marketing masters.
https://hubs.ly/H0Gkl560
IMPACTPLUS.COM
Is IMPACT the right agency for you?
Focus on two areas: Your team and their training.
https://hubs.ly/H0GcRsQ0
IMPACTPLUS.COM
How to best use your 2021 marketing budget so your company rebounds
Intero Advisory CEO Colleen McKenna shares the strategies she uses to help marketing leaders coach their sales teams on LinkedIn.
https://hubs.ly/H0GbcY70
IMPACTPLUS.COM
How marketing teams can helps sales use LinkedIn effectively Ft. Colleen McKenna (Inbound Success, Ep. 181)
Does backlinking still help improve your #SEO? Find out now and how you can improve your website link profile.
https://hubs.ly/H0G6_X50
IMPACTPLUS.COM
Does backlinking still matter for your SEO? [Infographic]
"If your sales cycle hasn't shortened significantly in the last five years, that's a clear sign that you're off track." -- Marcus Sheridan
https://hubs.ly/H0Gqm4V0
IMPACTPLUS.COM
Is your marketing still relevant in 2021?
Want to get started with They Ask, You Answer but need to see more case studies to convince you? Here's why that's the wrong mindset.
https://hubs.ly/H0GlKdT0
IMPACTPLUS.COM
How does an HVAC company's success with They Ask, You Answer apply to me and my industry?
At IMPACT, we do things differently: Rather than keeping you dependent on agency expertise forever, we train you to become digital sales and marketing masters.
https://hubs.ly/H0Gkl560
IMPACTPLUS.COM
Is IMPACT the right agency for you?
Focus on two areas: Your team and their training.
https://hubs.ly/H0GcRsQ0
IMPACTPLUS.COM
How to best use your 2021 marketing budget so your company rebounds
Intero Advisory CEO Colleen McKenna shares the strategies she uses to help marketing leaders coach their sales teams on LinkedIn.
https://hubs.ly/H0GbcY70
IMPACTPLUS.COM
How marketing teams can helps sales use LinkedIn effectively Ft. Colleen McKenna (Inbound Success, Ep. 181)
"If your sales cycle hasn't shortened significantly in the last five years, that's a clear sign that you're off track." -- Marcus Sheridan
https://hubs.ly/H0Gqm4V0
IMPACTPLUS.COM
Is your marketing still relevant in 2021?
Want to get started with They Ask, You Answer but need to see more case studies to convince you? Here's why that's the wrong mindset.
https://hubs.ly/H0GlKdT0
IMPACTPLUS.COM
How does an HVAC company's success with They Ask, You Answer apply to me and my industry?
At IMPACT, we do things differently: Rather than keeping you dependent on agency expertise forever, we train you to become digital sales and marketing masters.
https://hubs.ly/H0Gkl560
IMPACTPLUS.COM
Is IMPACT the right agency for you?
Focus on two areas: Your team and their training.
https://hubs.ly/H0GcRsQ0
IMPACTPLUS.COM
How to best use your 2021 marketing budget so your company rebounds
"If your sales cycle hasn't shortened significantly in the last five years, that's a clear sign that you're off track." -- Marcus Sheridan
https://hubs.ly/H0Gqm4V0
IMPACTPLUS.COM
Is your marketing still relevant in 2021?
Want to get started with They Ask, You Answer but need to see more case studies to convince you? Here's why that's the wrong mindset.
https://hubs.ly/H0GlKdT0
IMPACTPLUS.COM
How does an HVAC company's success with They Ask, You Answer apply to me and my industry?
At IMPACT, we do things differently: Rather than keeping you dependent on agency expertise forever, we train you to become digital sales and marketing masters.
https://hubs.ly/H0Gkl560
IMPACTPLUS.COM
Is IMPACT the right agency for you?
Focus on two areas: Your team and their training.
https://hubs.ly/H0GcRsQ0
IMPACTPLUS.COM
How to best use your 2021 marketing budget so your company rebounds
If you want to truly connect with your customers, it's not going to happen by inundating them with marketing messages they don't care about.
The real magic happens when you show your customers marketing that matters.
That's why Unbounce's Oli Gardner has created the Marketing IQ Manifesto. He's taken the traditional foundations of IQ and transposed them into marketing tactics to help your team move faster and achieve better results.
Join Oli for his closing keynote at the Website Optimization Summit on March 23rd.
Save $10 on tickets with code SAVE10 or find out how to get your ticket for free with an IMPACT+ Pro membership here: https://www.impactplus.com/events/website-optimization-summit
#digitalmarketing #websitedesign #conversionoptimization
You spend months working on a massive website redesign. Perfecting the copy, design, and conversion paths. But when it finally launches and...crickets.
Well, aside from your sales team asking where all the leads are.
The problem is the way most businesses approach their website is flat out wrong.
That’s why we created the Website Optimization Summit. This full-day virtual event will show you the strategies and tactics you need to make managing your website an iterative process that will help your website grow alongside your business.
Isn’t it time your website become your #1 revenue driver instead of your #1 source of headaches?
Check out this video to see who you’ll be learning from at The Website Optimization Summit (and what that pigeon is all about!)
Register here: https://www.impactplus.com/events/website-optimization-summit
"If your sales cycle hasn't shortened significantly in the last five years, that's a clear sign that you're off track." -- Marcus Sheridan
https://hubs.ly/H0Gqm4V0
IMPACTPLUS.COM
Is your marketing still relevant in 2021?
Want to get started with They Ask, You Answer but need to see more case studies to convince you? Here's why that's the wrong mindset.
https://hubs.ly/H0GlKdT0
IMPACTPLUS.COM
How does an HVAC company's success with They Ask, You Answer apply to me and my industry?
At IMPACT, we do things differently: Rather than keeping you dependent on agency expertise forever, we train you to become digital sales and marketing masters.
https://hubs.ly/H0Gkl560
IMPACTPLUS.COM
Is IMPACT the right agency for you?
Still waiting for your website to deliver that pot of gold?
If you don't have the right content, the right strategy, and the right processes in place across your sales and marketing teams, all the luck in the world won't help your website drive revenue!
If you're ready to start turning your website into your #1 revenue driver, you cannot miss the Website Optimization Summit on 3/23!
As luck would have it, you can get your ticket for just $39 through tomorrow at midnight!
Use code LUCKY39 to get your ticket for $39 here: https://www.impactplus.com/events/website-optimization-summit
If you want to truly connect with your customers, it's not going to happen by inundating them with marketing messages they don't care about.
The real magic happens when you show your customers marketing that matters.
That's why Unbounce's Oli Gardner has created the Marketing IQ Manifesto. He's taken the traditional foundations of IQ and transposed them into marketing tactics to help your team move faster and achieve better results.
Join Oli for his closing keynote at the Website Optimization Summit on March 23rd.
Save $10 on tickets with code SAVE10 or find out how to get your ticket for free with an IMPACT+ Pro membership here: https://www.impactplus.com/events/website-optimization-summit
#digitalmarketing #websitedesign #conversionoptimization
You spend months working on a massive website redesign. Perfecting the copy, design, and conversion paths. But when it finally launches and...crickets.
Well, aside from your sales team asking where all the leads are.
The problem is the way most businesses approach their website is flat out wrong.
That’s why we created the Website Optimization Summit. This full-day virtual event will show you the strategies and tactics you need to make managing your website an iterative process that will help your website grow alongside your business.
Isn’t it time your website become your #1 revenue driver instead of your #1 source of headaches?
Check out this video to see who you’ll be learning from at The Website Optimization Summit (and what that pigeon is all about!)
Register here: https://www.impactplus.com/events/website-optimization-summit
"If your sales cycle hasn't shortened significantly in the last five years, that's a clear sign that you're off track." -- Marcus Sheridan
https://hubs.ly/H0Gqm4V0
IMPACTPLUS.COM
Is your marketing still relevant in 2021?
Want to get started with They Ask, You Answer but need to see more case studies to convince you? Here's why that's the wrong mindset.
https://hubs.ly/H0GlKdT0
IMPACTPLUS.COM
How does an HVAC company's success with They Ask, You Answer apply to me and my industry?
Still waiting for your website to deliver that pot of gold?
If you don't have the right content, the right strategy, and the right processes in place across your sales and marketing teams, all the luck in the world won't help your website drive revenue!
If you're ready to start turning your website into your #1 revenue driver, you cannot miss the Website Optimization Summit on 3/23!
As luck would have it, you can get your ticket for just $39 through tomorrow at midnight!
Use code LUCKY39 to get your ticket for $39 here: https://www.impactplus.com/events/website-optimization-summit
If you want to truly connect with your customers, it's not going to happen by inundating them with marketing messages they don't care about.
The real magic happens when you show your customers marketing that matters.
That's why Unbounce's Oli Gardner has created the Marketing IQ Manifesto. He's taken the traditional foundations of IQ and transposed them into marketing tactics to help your team move faster and achieve better results.
Join Oli for his closing keynote at the Website Optimization Summit on March 23rd.
Save $10 on tickets with code SAVE10 or find out how to get your ticket for free with an IMPACT+ Pro membership here: https://www.impactplus.com/events/website-optimization-summit
#digitalmarketing #websitedesign #conversionoptimization
You spend months working on a massive website redesign. Perfecting the copy, design, and conversion paths. But when it finally launches and...crickets.
Well, aside from your sales team asking where all the leads are.
The problem is the way most businesses approach their website is flat out wrong.
That’s why we created the Website Optimization Summit. This full-day virtual event will show you the strategies and tactics you need to make managing your website an iterative process that will help your website grow alongside your business.
Isn’t it time your website become your #1 revenue driver instead of your #1 source of headaches?
Check out this video to see who you’ll be learning from at The Website Optimization Summit (and what that pigeon is all about!)
Register here: https://www.impactplus.com/events/website-optimization-summit
"If your sales cycle hasn't shortened significantly in the last five years, that's a clear sign that you're off track." -- Marcus Sheridan
https://hubs.ly/H0Gqm4V0
IMPACTPLUS.COM
Is your marketing still relevant in 2021?
Want to get started with They Ask, You Answer but need to see more case studies to convince you? Here's why that's the wrong mindset.
https://hubs.ly/H0GlKdT0
IMPACTPLUS.COM
How does an HVAC company's success with They Ask, You Answer apply to me and my industry?