Be personable. You don’t have to strip your brand of emotion. For example, offering your well wishes or using imagery of people smiling isn’t, in itself, offensive. In fact, it can be refreshing for people to recall normal life, and to be hopeful for the quarantine’s end.
(business2community) (Photo - nbcnews)
https://www.inbomarketing.com/
Don’t be an alarmist. It’s important to keep people informed, but don’t add to the panic. Be mindful of overly dramatic language, as well as any additional information you’re sharing (e.g., credibly sourced news articles or tips). (business2community)
https://www.inbomarketing.com/
Keep people informed. Brands do need to communicate in response to the crisis, as it pertains to their business. For example, you should communicate about the proactive measures you’re taking, store closures, or policy updates related to COVID-19 Although these messages might be getting memed on social media, they do add value to customer relationships because they are informative. (business2community)
https://www.inbomarketing.com/
Avoid visuals of crowds or people touching. This includes people working in offices or at social gatherings out of the house. (business2community)
How have you adjusted your marketing campaigns during this time? Some brands are able to produce quick-turn campaigns created for a specific moment (as Ford did when it swapped its vehicle ads for a Coronavirus-response campaign). These are always impressive (and, to a marketer, enviable), but there are prohibitive risks involved that make this kind of war-room action unrealistic for most.
Therefore, your first step should be to audit what you have currently running or in your pipeline, especially any pre-scheduled content where launch is imminent. (business2community)
https://www.inbomarketing.com/
Analyze your demographics - If you’re new to creating personas, the first step is to analyze your existing patient data. Who are your ideal patients? What’s their age, gender, marital status, or ailment? Get this high-level view of your customers first. Don’t worry, you’ll be getting more specific as you write the personas.
https://www.inbomarketing.com/blog/landing-more-direct-primary-care-patients/?fbclid=IwAR0j5fC6wqSCKhsUtHcaa3v877fw7tQSGMVyl-vq7BS4hbqAGiMwiZPXpU0
Marketing your business on the internet is pretty complex these days. It's more than just sending out a marketing message in an ad. It's about getting your business in front of the people who need or are looking for solutions your business can provide.
