We're a group of friends and beauty professionals who saw first hand the way this industry was headed and thought we could make a difference. Our timing wasn't terrific and we started Innovative in the toughest economic climate in decades. We've been busy trying to grow this business and provide our clients with the products and tools they need to be a success. Our vision is to enhance, impact, and support the professional beauty industry by providing superior service, exclusive salon products, and innovative solutions.