Some #fridaymotivation as we head into a beautiful Fall weekend ☀️🍃🍁
This Rosh Hashanah, more than ever, we are reminded of the simple pleasure of being able to spend time with loved ones. To all of our customers, colleagues, and friends here in the US and across the world, L'Shana Tova! 🍎🍯
May this new year be filled with health and happiness!
#roshhashanah #shanatova
Creating a personalized and enduring web experience for leads of all levels of sales engagement is an essential practice for increasing the efficacy and conversion of any email marketing campaign. 📩
In this case study, you will learn how inSegment designed a dedicated email campaign that expertly nurtured and strengthened lead relationships, effectively captured the interest and data of leads of all engagement levels, and markedly increased marketing ROI for New York Life Insurance, a Fortune 100 company.
#emailstrategy #emailmarketing #fortune100 #digitalagency #digitalmarketing
https://www.insegment.com/case-studies/insegment-fortune-100-insurance-marketing/
INSEGMENT.COM
New York Life Case Study | inSegment
We'd like to extend a very warm welcome to our new Digital Marketing Intern, Grace Lucier! 👋
Grace is a 2020 graduate from the College of the Holy Cross with journalism and social media management experience. When she’s not reading she can be found sailing, cooking, or rough-housing with her dogs Lulu and Boomer. 🐕
Welcome, Grace! We're excited to have you on our team!
We are honored to be included in The Manifest's top 10 digital marketing agencies in Boston! 🎉🥂
https://themanifest.com/digital-marketing/agencies/boston
#datadrivenmarketing #customerobsessed #resultsmatter #digitalmarketing #marketingagency
THEMANIFEST.COM
Top 70 Digital Marketing Companies in Boston | August 2020 | The Manifest
Talking at your consumers is easy; actually speaking to them is far more challenging. Particularly when each generation has a specific way in which they want to be addressed and their own way of responding.
“Gen Zers prefer brands that are authentic, with 82% saying they trust a company more if it uses images of real customers in its advertising...Product quality, positive ratings and reviews and customer service are the top three characteristics that establish trust in a brand among Gen Zers, the survey found.”
#genz #brandmessaging #marketingresearch
https://www.marketingdive.com/news/gen-z-wants-brands-to-be-fun-authentic-and-good-study-says/581191/
MARKETINGDIVE.COM
Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says
More informative than a graphic, more graphic than information, the infographic is a powerful tool in your marketing toolbox. 🧰
Infographics illustrate information quickly and clearly in a visual format, which would otherwise be lengthy and complex in text form. Essentially a visually engaging version of a sound byte, infographics condense important data into graphical elements that capture the eye and absorb the mind.
For these reasons, infographics are ideal for communicating with the modern online audience whose attention and time are increasingly limited. 👀
#inSegmentQuickTip #digitalmarketing #infographic
Does your content need an intervention? 👀🧐
#contentmarketing #VideoMarketing #contentcreators #contentagency #digitalmarketingagency
Your website should not only showcase brand information, but it should also function as a lead and sales generating machine. If you’re sending traffic to your site but not seeing leads or sales, you need to improve your on-site conversion rate. Download this whitepaper to learn 10 best practices for increasing your site’s conversion rates.
#conversionrate #digitalmarketing #marketing #CRO
https://www.insegment.com/whitepapers/10-universal-cro-techniques/
INSEGMENT.COM
10 Universal CRO Techniques | inSegment
Some #fridaythoughts as we look ahead to another beautiful, Fall weekend here in New England! 🎃🍃🍁 #spookyseason
Since 1959, Intercontinental and its affiliates have managed, developed, or owned collectively over $14.5 billion in real estate property. Today, they manage a real estate portfolio of approximately $10 billion for their clients. Intercontinental partnered with inSegment to overhaul their website to achieve a more modern, slick appearance, while still looking professional and staying true to its core values.
When developing the new website, the team at inSegment focused on crafting an elegant interface and offering users better functionality, while simultaneously making it as easy as possible to edit and add content without much hassle. The new website was a success – within days of launch, Intercontinental had an immediate and substantial uptick in leads and prospective clients.
#webdevelopment #webdesign #realestatemarketing #designdoneright #conversionarchitecture
This week's client spotlight features Lynne Brum, VP of Marketing and Communications at Yield10 Bioscience, formerly known as Metabolix.
Metabolix partnered with inSegment for the redesign and development of their website. Metabolix wanted their website to more accurately reflect their landmark work in the biotechnology sphere, highlight their award-winning products and research, and to function as an effective lead generation tool.
inSegment's goals included:
- Improving the site's aesthetic look and feel to better reflect the company as a whole
- Increasing online customer acquisition and streamlining the lead management process
- Improving the site's SERP (Search Engine Results Pages) rankings
- Enhancing visitor usability through clearly defined conversion paths
- Building an easy-to-use backend for simple content management
See how we did! 👇
#SERP #websitedesign #websitedevelopment #UX #leadgeneration #userexperience #uxdesign #marketing #content #development #CMS #customeracquisition
Amid the coronavirus (COVID-19) disruption, quick shifts in event marketing strategies are essential to meet fundraising and participation goals.
In this case study, learn how inSegment helped Carroll Center for the Blind, a Boston-based non-profit, make this year's Walk for INDEPENDENCE a success through a highly targeted marketing campaign and swift shifts in strategy to support an entirely virtual event.
https://www.insegment.com/case-studies/carroll-center-for-the-blind/
#walkforindependence #carrollcenterfortheblind #nonprofitmarketing #eventmarketing #covid19marketing #virtualevents #boston #digitalmarketing #fundraising #strategy #socialmedia
INSEGMENT.COM
The Carroll Center for the Blind Case Study | inSegment
With October flying by and budget planning well underway, there's no better time to level up your marketing mix! #humpdaymotivation
#digitalmarketing #adagency #paidmedia #b2bmarketing #b2cmarketing #leadgeneration #socialmedia #seoagency #paidsearch
Over the coming weeks, we'll be highlighting the best online courses to sharpen your skills in 2021 as part of our new #alwaysbelearning series. From #copywriting to #paidadvertising and #seo, we'll share the best resources out there 👇
To kick things off, here are the 10 best digital marketing fundamentals courses:
1. LinkedIn Learning - Online Marketing Foundations
2. HubSpot - Inbound Marketing Certification
3. SEMrush - SEO Fundamentals
4. Skillshare - Introduction to Social Media Strategy
5. Udemy - The Complete Digital Marketing Course
6. Coursera - Marketing in a Digital World
7. Moz - The Beginner’s Guide to SEO
8. eMarketing Institute - Web Analytics Course
9. Digiteers - Social Media Marketing Intensive
10. SEMrush - Content Marketing Fundamentals
#onlinemarketing #contentmarketing #socialmediamarketing #linkedinlearning #webanalytics #marketing #digitalmarketing #strategy #seo #semrushacademy #moz #coursera #udemy #skillshare #socialmedia #onlinecourses
Today is for our heroes. Thank you for your service and sacrifice! 🇺🇸
#veteransday #heroes #honorourveterans #thankyou
🇺🇸 🇺🇸 🇺🇸
#election #vote2020 #election2020
inSegment is incredibly honored to have been named a top PPC & Paid Media Advertising Agency in 2020! 🎉🔥
As always, this is only made possible by our amazing clients and colleagues. 🙏
https://finance.yahoo.com/news/designrush-ranks-top-ppc-agencies-124000177.html?guccounter=1
Thank you for the recognition, DesignRush!
#PPC #paidmedia #digitalagency #topmarketingagency #designrush # #digitalmarketing #advertising #thankyou
In modern business, regardless of industry, a successful company focuses on #innovation and #marketing stories of that innovation. Everything else is simply the result of these actions.
#quoteoftheweek
Using the right tools can make all the difference when crafting a solid content marketing strategy. If you're looking to speed up the research process, gain critical insights, and create better-performing content, you need to check out these 10 tools:
💡 BuzzSumo
💡 Ubersuggest by Neil Patel
💡 Awario
💡 Quora
💡 Reddit, Inc.
💡 Semrush
💡 Portent
💡 AnswerThePublic
💡 Google Trends
💡 Grammarly
#marketingstrategy #digitalmarketing #research #content #contentmarketing #seo #socialmedia #semrush #google #leadgeneration #analytics #contentstrategy
A little #humpdayhumor and some food for thought 😂
#seo #searchengineoptimization
Google Analytics 4, or #GA4, is not just an update of the 2019 version of the web + app property; it’s a new paradigm, new interface, and there is opportunity that comes with it. Learn about all of the major changes and how to set up the new GA4 property in our latest blog post: https://www.insegment.com/blog/google-analytics-ga4/
#googleanalytics #google #digitalmarketing #analytics #dataanalytics #data #analytics2020 #GA #googleupdate
INSEGMENT.COM
Google Analytics GA4: From Cookies to Machine Learning - Digital Marketing Blog
