Thanks to everyone who attended our webinar this week! If you missed it you can still catch it below. We discussed the role of conflict and tension in advertising and shared five behavior-based marketing strategies that brands can use to engage their audiences: https://youtu.be/QCIVMrbTnu0
YOUTUBE.COM
Webinar-The Art of Conflict: When Marketers Poke The Bear
Thanks to JM&A Group for having us on their podcast! We talked about how brands can differentiate in competitive markets, how to build customer loyalty, and more.
INFO.JMAGROUP.COM
JM&A Group Insider | How Branding Creates Customer Loyalty
The brain uses heuristics to make the majority of decisions. As marketers, it's important to understand what these heuristics are in order to effectively communicate to your audience. Check out this video to learn more about System 1 Marketing.
YOUTUBE.COM
System 1 Marketing (Understand How Consumers Make Decisions)
TUE, AUG 25
Webinar: The Art of Conflict, When Marketers Poke the Bear
Our very own Billy Sanford of Intermark Group was named the winner of the CFO Leadership Award by the Birmingham Business Journal which recognizes exceptional leadership from the CFO position.
We are so honored to work with Billy everyday and couldn't be more proud!
BIZJOURNALS.COM
BBJ CFO Awards finalists - Birmingham Business Journal
The brain is organized to make decisions in a quick intuitive way. This applies to minor decisions like which jacket to wear on a cold day, but it also often applies to major decisions like which television to purchase.
Understanding how we make decisions is critical for marketers, and we apply System 1 Marketing at Intermark Group to help your brand become the intuitive choice. You can learn more in the video below.
YOUTUBE.COM
System 1 Marketing: Become The Intuitive Choice
We're excited to announce our next virtual event! It's happening October 28th at 10 AM, Central. We'll help you refine your marketing goals and create smarter marketing planning for 2021. Sign up in the comment below:
Are you embracing flaws and imperfections in your marketing? Check out the video below to learn how to turn a bug into a feature, and check out our next virtual event (Oct 28th, 10 AM, Central) to learn more about Marketing Psychology: https://bit.ly/3kpiXKG
YOUTUBE.COM
Why Brands Should Embrace Flaws And Imperfection
Carving your niche helps differentiate your brand from competitors and helps customers understand what you stand for. Tune in to our next virtual event (Oct 28th 10 AM, CT) to learn more about Marketing Psychology: https://bit.ly/3kpiXKG
YOUTUBE.COM
Carve Your Niche and Differentiate From Competitors
WED, OCT 28 AT 10:00 AM CDT
Virtual Event: Calculated Bets-Smarter Marketing Planning for 2021
Thanks to everyone who attended our webinar this week! If you missed it you can still catch it below. We discussed how marketers can make smart calculated bets as they plan for 2021: https://intermarkgroup.com/webinar/
INTERMARKGROUP.COM
Webinars | Intermark Group
Intermark Group is honoring those who have served, this #VeteransDay and every day. Thank you for your service!
It's election day! See what our CEO, Jake McKenzie, has to say about this year's political ads and if they are truly effective in shaping voting behavior. #vote #electionday #election2020 #advertising
BIT.LY
Bitly | Forbidden | 403
Happy election eve! In politics, marketing has a big influence on votes. While it's too early to say who will win the 2020 election, there's one thing we know for sure: political advertising lessons can be applied to marketing to drive preference and increase share of voice with customers.
Check out this week's CMO Minute to learn more: https://intermarkgroup.com/how-political-ads-rescued-2020s-advertising/
INTERMARKGROUP.COM
How Political Ads Rescued 2020's Advertising
In our latest work with Alabama Tourism, our goal was to show potential travelers how we are making Alabama a safe travel destination for them. So, how do we reach the COVID-fatigued traveler? The answer was to get creative, and that’s exactly what we did. Check out how we encouraged people to “Take It All In Responsibly" in Sweet Home Alabama.
Did you hear Viacom CBS and Dish Media have taken the next steps towards targeting households nationally? Learn more about how addressable media is the future in today's blog post by our SVP of media, Jim Poh. https://bit.ly/39rRGE9
Today, we are celebrating someone very special to Intermark Group! Happy 30th Anniversary, Cheryl! Thank you for everything you have done for all of us at Intermark. We couldn’t do it without you! Cheers to 30 years! ✨
Would you like a Coke with your name on it? Coke thinks so, because they're one of many companies leveraging personalization in their marketing. Check out our latest blog post (link in the comment below) to learn how getting personal helps your brand grow.
"I have decided to stick with love. Hate is too great a burden to bear.”
Today and every day, we honor and remember the achievements of Dr. Martin Luther King Jr.
#MLKDay
#DYK that using emotional connections is the most effective way to change beliefs and behaviors, especially around complex topics? When promoting your brand or product, your messaging should reflect an understanding of what’s in it for your audience. See how this applies to the COVID-19 vaccine at https://bit.ly/3idpeZk.
