We show respect for each other with the following individual behaviors:
Humility: none of us is wiser than our collective team.
Mutual Respect: assume the best about each other.
Integrity: do the right thing when no one is looking.
Loyalty: speak as if the other person is listening to everything you are saying about them.
Compassion: treat others as you wish to be treated in a similar situation.
Decision making-put the issue to two groups:
Internal-all stakeholders
External-a diverse group of stylists both geographically and clientele.
What prompted you to start your business?
My experience as a Sales Manager for a major hair extensions brand convinced me that I can help stylists dramatically increase their income without increasing their hours. I met with thousands of stylists and was struck by the fact that most stylists don’t do extensions at all, and about one in ten stylists have around 5 extension clients. Amazingly, a handful of stylists do 5-12 extension clients a week!
What were that handful doing differently I wondered? Did they have a unique skill? Did they specialize and only do extensions?
Here’s what I found. Most stylists feel they don’t have the clientele for extensions and many feel that it takes too long to do extensions and they make more money doing cuts and colors. Around one in ten stylists do have a handful of clients who want that celebrity style long, sexy hair.
A very, very few stylists use extensions to fill-in thinning around the front and sides, broken mid-lengths and ends or to give volume back to thinning hair clients. They also use blonde extensions instead of balayage or foil. These stylists do more services per client than average, have higher ticket prices as a result and higher retention rates.
I want to share what these incredibly successful stylists do and how they do it with other energetic, passionate stylists around the country.
What are your problems in bringing it to market?
Stylists are bombarded with false claims about hair quality and are understandably skeptical. The only true test of hair extensions is to wear them for a few months and experience how they respond to being slept in and styled as well as the move-up process. There is no quick path to success and I am committed to offering hands-on classes around the country so that stylists can test my extensions for themselves.
How do you ensure you keep innovating?
My vision is to have between 25 and 50 unusually successful stylists around the country exchanging ideas on a consistent schedule so as to effectively help stylists have the career of their dreams. I will act as the facilitator of that creative process and share those ideas and behaviors with my clients.
What is unique about your company?
I am not selling through distributors or a direct sales force because I believe that great stylists who are successful behind the chair are the best people to guide other stylists.
My job is to discover them, get their input on what makes for the best education experience and then empower them to deliver that experience to other stylists.