Named by The Wall Street Journal as one of the world's more prominent design firms, JRA (Jack Rouse Associates) is a group of writers, planners, designers, media producers and project managers based in Cincinnati, Ohio.
For over twenty-five years, JRA had developed a reputation for designing and realizing exceptional theme parks, museums, sports attractions and brand experiences around the globe. Along the way, we've won numerous industry awards and worked with such clients as Coca-Cola, Volkswagen, Science Centre Singapore, LEGOLAND, the Green Bay Packers, Crayola and Rovio.
From whimsical to abstract and traditional to contemporary, each JRA project has its own design aesthetic. This is a direct result of our collaborative philosophy and work process. Each project reflects the distinct vision of its respective client, as well as the cultural considerations of the project’s audience and JRA’s ability to interpret and translate the design philosophy into a built environment. By working with the client and their team throughout the entire design, fabrication and installation process, we ensure that the quality of our designs is reflected in the construction of the finished product and that the project is always developed with the guest in mind.
JRA’s in-house staff can provide all of the services required to develop an experiential project, from initial planning though opening day. That being said, flexibility is the hallmark of all that we do. Simply put, the way in which we work and the level of our involvement all depends on what each client wants and what each project needs. While we are perhaps best known for creativity, we are equally proud of our collaborative and flexible work process. Our services include:
• Writing/Content Development
• Master Planning
• Exhibit/Attraction Design
• Graphic Design
• Executive Media Production
• Art Direction
• Project Management
From Guatemala to Guangzhou, Sioux City to Singapore, our team has proven success in creating unique visitor experinces that are meaningful, enjoyable and most importantly - memorable.